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By: Samrat Mehta and group

State Bank of Bikaner & Jaipur( SBBJ )

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State Bank of Bikaner and Jaipur

Largest nationalized commercial bank in Rajasthan

Largest in terms of assets, number of branches,deposits, profits and workforce.

Headquarters in Jaipur, Rajasthan and employsabout 12356 people.

Net profit per employee (in Lakh) is 3.96

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Products

PRODUCTS

Investment

banking Commercial

Banking

RetailBanking

PrivateBanking

AssetManage

ment

Pensions

Mortgages

CreditCards

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Investment Banking

An investment bank is a financial institution that assists

corporations and governments in raising capital by underwriting

and acting as the agent in the issuance of securities.

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Retail Banking

Retail banking refers to banking in which banking institutions

execute transactions directly with consumers, rather than

corporations or other banks. Services offered include: savings and

checking accounts, mortgages, personal loans, debit cards, credit

cards, and so forth.

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Commercial Banking

It is a type of financial intermediary and a type of bank.

Commercial banking is also known as business banking. It is a

bank that provides checking accounts, savings accounts, and

money market accounts and that accepts time deposits.

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Private Banking

Private banking is a term for banking, investment and other

financial services provided by banks to private individuals

investing sizable assets. The term "private" refers to the customer

service being rendered on a more personal basis than in mass-

market retail banking, usually via dedicated bank advisers.

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Asset Management

Asset management is the professional management of various

securities and assets, to meet specified investment goals for the

benefit of the investors. Investors may be institutions or private

investors.

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Competitors

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Communication

SBBJ

AdvertisementPersonal

Communica

tion

SalesPromotion

Publicity &Public

Relations

InstructionalMaterial

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Personalcommunicati

on

Customer Service Word of Mouth

Advertisements

Broadcast Print Internet Outdoor

Direct Mail

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SalesPromotion

Gifts Discounts

Publicity

Press Conference Special Events Sponsorship

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InstructionalMaterial

Website

Manual

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STRENG

TH Brand Name

Wide DistributionNetwork

Market Leader

Diversified Portfolio

Low Transition CostHighest marketCapitalization &Profits

WEAKNE

SS Hierarchical

managementstructure

Highest nonperforming assets(NPAs)

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OPPOR

TUNITI

ES Financial Inclusion

Rural India

Merger of associatebanks with SBI

Global expansion

Micro Finance

Branch Expansion

Strong economicgrowth

Corporate demand forcredit

THREA

TSAdvent of MNC banks

Changing interestrates and thechanging policies ofRBI

Competition in the

retail segmentPrivate banks in therural and semi-urbansector

Change ingovernment policies

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Target Markets

Two Types:

Current users

Proposed users

1. Rural population2. Markets of tier II and tier III cities with MFs

3. Working Class(High Net Individuals)

4. Increasing Middle Class

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Thank You