THE STATE & TRENDS OF THE

ANALYTICS MARKET

ANALYTICS & INSIGHTS BY JOSE FERNANDEZ, 2016

1

"Four analytics trends to watch in 2016" ITProPortal, 2016

DATA GRAVITY WILL PULL

ANALYTICS TO THE CLOUD

2

"The Future of Analytics Leadership" Gartner, 2016.

ANALYTICS IS NOT ONLY ABOUT

REPORTING ANYMORE

3

"Gartner Says Power Shift in BI and Analytics Will Fuel Disruption" Gartner, 2015

MOST BUSINESS USERS AND

ANALYSTS WILL BE ABLE TO

ACCESS SELF-SERVICE TOOLS

THAT PREPARE DATA FOR ANALYSIS

BY 2017

4

"IT Industry Outlook 2016" CompTIA, 2016

CLOUD IS THE NEW ELECTRICITY &

THERE IS RENEWED INTEREST IN

GAINING INSIGHTS FROM BIG DATA &

MAKING DATA-BASED DECISIONS

5

"Operationalizing and Embedding Analytics for Action" TDWI, 2015.

ONLY 20% OF ORGANIZATIONS ARE

ABLE TO DEPLOY AMODEL INTO

OPERATIONAL USE IN LESS THAN 2

WEEKS

20

%

6

"Five top priorities for CIOs in 2016" ZDNet, 2015

THE BIGGEST TALENT GAPS FOR

INFORMATION TECHNOLOGY ARE IN

2016 AROUND BIG DATA & BUSINESS

KNOWLEDGE

7

"Four analytics trends to watch in 2016" ITProPortal, 2016

SELF-SERVICE DATA PREPARATION

WILL REPRESENT 9.7% OF THE GLOBAL

REVENUE OPPORTUNITY OF THE

BUSINESS INTELLIGENCE MARKET BY

2019

8

"A recipe for the modern data scientist" Information Age, 2015.

INDUSTRY WILL NEED AT LEAST

190,000 MORE WORKERS WITH

ANALYTICS EXPERTISE & 1.5 MILLION

MORE DATA-SAVVY MANAGERS BY

2018 IN THE US ALONE

9

“Why Don’t Buyers Want To Meet With Your Salespeople?“ Forrester anlayst Mark Lindwall, 2014.

EXECUTIVE BUYERS FIND THAT 77%

OF THE SALESPEOPLE THEY MEET

WITH, DON‘T UNDERSTAND THEIR

ISSUES AND WHERE THEY

CAN HELP

"User Experience, Talent and Analytics among CIO Priorities for 2016" CIO Journal Staff, 2015.

USER EXPERIENCE, TALENT & BIG

DATA ANALYTICS TOPTHE CIO

AGENDA FOR 2016

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"5 Best Practices for Designing Data-Driven Applications" OpenText, 2014.

TO UNDERSTAND THE CUSTOMER

JOURNEY AND HOW TO USE IT TO

DELIVER RELEVANT DATA IS A KEY

BUSINESS DIFFERENTIATOR

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“The case for behavioral strategy“ McKinsey & Company, 2010.

28

%

ONLY 28% OF EXECUTIVES

BELIEVES THAT THE QUALITY OF

STRATEGIC DECISIONS IN THEIR

COMPANIES IS GENERALLY GOOD

13

"10 predictions for the IT Job Market in 2016" TechRepublic , 2015.

BIG DATA BECOMES BIGGER DATA,

INCREASING THE NEED FOR

ENGINEERS WHO SPECIALIZE IN

MASSIVE DATABASES

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"5 data analytics trends to watch in 2016" VentureBeat, 2015.

THE NEED TO MANAGE, MONITOR,

AND TROUBLESHOOT APPLICATIONS

IN REAL-TIME HAS NEVER BEEN

MORE CRITICAL

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"Forecast 2016: Essential data points for the tech year ahead" Computerworld, 2015.

BUSINESS ANALYTICS WILL BE A

TOP 5 PRIORITY FOR

INFORMATION TECHNOLOGY IN

2016

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"Five top priorities for CIOs in 2016" ZDNet, 2015.

CIOS WILL NEED TO FOCUS ON

BUILDING PLATFORMS TO SUPPORT

ALGORITHMIC BUSINESS IN 2006

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"Emerging Technologies For Business Intelligence, Analytics, and Data Warehousing" TDWI, 2015

55% OF THE COMPANIES ARE

ALREADY USING SELF-SERVICE

BUSINESS INTELLIGENCE & 29% ARE

PLANNING TO USE IT WITHIN 3 YEARS

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"Emerging Technologies For Business Intelligence, Analytics, and Data Warehousing" TDWI, 2015

49% OF THE COMPANIES ARE

ALREADY USING PREDICITVE

ANALYTICS &

37% ARE PLANNING TO USE IT WITHIN

3 YEARS

19

"First 100 Days of a Chief Data Officer" Gartner, 2016

90% OF LARGE ORGANIZATIONS

WILL HAVE A CDO OR CHIEF DATA

OFFICER

BY 2019

20

“The Internet of Things & Business Intelligence Study“ Dresner Advisory Services, 2015.

89

%

89% OF DATA PROFESSIONALS

THINK PREDICTIVE ANALYTICS

WILL PLAY AN IMPORTANT PART

WITHIN INTERNET OF THINGS

21

"The State of Marketing Analytics" VentureBeat, 2015.

67

%

67% OF MARKETING ANALYTICSPROFESSIONALS LEVERAGE BIG

DATA AS VERY OR CRITICAL

IMPORTANT

22

“Embedded Business Intelligence Market Study“ Dresner Advisory Services, 2015.

95% OF ORGANIZATIONS WANT END

USERS TO BE ABLE TO MANAGE

THEIR DATA BUT ONLY 15% SAY

THEY AREHIGHLY EFFECTIVE AT

DOING THIS

23

"Global Technology and Industry Research Organization Survey" IDC, 2014

71% OF IT DECISION MAKERS ARE

USING, PLANNING, OR

RESEARCHING CLOUD SOLUTIONS

24

“Embedded Business Intelligence Market Study“ Dresner Advisory Services, 2015.

81

%

81% OF BUSINESSES AGREE IN THE

IMPORTANCE OF EMBEDDED BI

WITH 1 IN 4 CONSIDERING IT

CRITICAL

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INDUSTRY CASES

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"Docs dissatisfied with their EHR systems" Modern Healthcare, 2015

MORE DOCTORS THAN BEFORE

AGREE EHRS ARE NEGATIVE

INFLUENCES IN THE QUALITY OF

THEIR HEALTHCARE:

FROM 5% IN 2012 TO 12% TODAY

27

"The Necessity of a Value Chain Model for Health Analytics" Chilmark Research, 2016.

HEALTHCARE FOCUS LARGELY IF NOT

ENTIRELY ON CLINICAL DATA WHEN

SOCIAL, ENVIRONMENTAL &

BEHAVIORAL FACTORS COMPRISE

UP TO 90% OF A PATIENT’S

DETERMINANTS OF HEALTH

90

%

28

"Can Big Data Analytics Save Billions in Healthcare Costs?" Forbes, 2016.

BIG DATA ANALYTICS ENABLE

MORE THAN $300 BILLION IN

SAVINGS PER YEAR IN U.S.

HEALTHCARE ALONE

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"Retail Analytics Market / Global Forecast and Analysis to 2020" Research and Markets, 2015.

RETAIL ANALYTICS MARKET IS

ESTIMATED TO GROW FROM 2.2

BILLION TO 5.1 BILLION IN 5 YEARS

30

"Scotiabank embraces analytics as it shifts to data-driven strategy" The Globe and Mail, 2016

DATA IS GOING TO DEFINE BANKING

IN THE NEXT FIVE TO TEN YEARS

$

31

"Customer Analytics at the Grid Edge" GTM Research, 2015

US UTILITIES INVESTMENT IN

CUSTOMER ANALYTICS IS INCREASING

FROM LESS THAN $300 MILLION THIS

YEAR TO MORE THAN $1 BILLION BY

2018

32

"Story Of A War Foretold: Why We're Fighting ISIS" MintPress News2014.

PREDICTIVE ANALYTICS OF

SOCIAL INFLUENCE HELPS THE

US DEFENSE DEPARTMENT TO

MAKE POLICY DECISIONS ABOUT

DEALING WITH RADICALISM

33

"2016 Trends to Watch: Telecoms Operations and IT" Ovum, 2015.

CUSTOMER EXPERIENCE,

ANALYTICS & OPERATIONAL

EFFICIENCY TOP IT TRENDS TO

EXPECT FROM TELCOS

34

"Redefning Markets: The CMO Point of View" IBM, 2016.

60% OF CMOS PREPARE TO BRING

IN MORE DATA DRIVEN INSIGHTS

INTO MARKETING CAMPAIGNS IN

THE NEXT 3-5 YEARS

35

"Marketers' Ability to Prove Their Impact " ITSMA/Vision Edge Marketing 2014

74% OF MARKETERS CAN'T

MEASURE & REPORT ON THE

CONTRIBUTION OF THEIR

PROGRAMS TO THE BUSINESS

36

"How Predictive Marketing Boosts B2B Business Performance" Forrester, 2015

B2B MARKETERS USING PREDICTIVE

ANALYTICS ARE 2.9X MORE LIKELY TO

REPORT REVENUE GROWTH AT

RATES HIGHER THAN THE INDUSTRY

AVERAGE

37

"Quantifying the Impact of Marketing Analytics" Harvard Business School Publishing, 2015

COMPANIES CURRENTLY SPEND 6.7%

OF THEIR MARKETING BUDGETS ON

ANALYTICS AND EXPECT TO SPEND

11.1% OVER THE NEXT 3 YEARS

38

"The Social Media Spend-Impact Disconnect" CMO Survey, 2016

SOCIAL MEDIA SPENDING IS

EXPECTED TO CLIMB TO A 20.9%

SHARE OF MARKETING BUDGETS

IN 5 YEARS EVEN WHEN ITS

ANALYTICS IS NOT YET FULLY

INTEGRATED & EMBEDDED

39

"Companies plan to massively increase spend on marketing analytics" VentureBeat, 2015

WHY MARKETERS AREN'TTHAT ADVANCED IN

THEIR

ANALYTICAL APPROACHES:

3

DIGITAL MARKETERS

STAY AT A JOB FOR ONLY

1-2 YEARS, ONAVERAGE

2

GIGANTIC SKILLS GAP

IN MOST

ORGANIZATIONS

AROUND DATA

SCIENCE

1

COMPANIES DON'T

HAVE VERY

FORMALIZED

STRATEGIES

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WHY OPENTEXT ANALYTICS

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HOW OPENTEXT ANALYTICS WORKS

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THANK YOU!@gooowest

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