starverse brandbook 210x210

BRANDBOOK

TABLEOFCONTENTS

01 Intro

02 Starverse Logo Logo Lockups Logo Clear Space Logo Minimum Space Incorrect Logo Usage

03 Starverse Icons

04 Colors

Primary Colors Secondary Colors

05 Typography

Print Online

.....................................................................04

.....................................................06

.....................................................11

..................................................................13

...........................................................15

TABLEOFCONTENTS

01 Intro

02 Starverse Logo Logo Lockups Logo Clear Space Logo Minimum Space Incorrect Logo Usage

03 Starverse Icons

04 Colors

Primary Colors Secondary Colors

05 Typography

Print Online

.....................................................................04

.....................................................06

.....................................................11

..................................................................13

...........................................................15

01INTRO

Starverse is cross platform app where you can go to interact and share your passions through exclusive social engagement.We are all about connecting genuine fans and stars using original, entertaining and informative content.

Our branding is essential for Starverse experience. The focus of our identity is simplicity. We created this document to ensure that our brand maintains a consistent look and feel no matter where in the world it’s seen. This requires strict dedication to standards. This guide is provided to keep the brand focused and unique.

01INTRO

Starverse is cross platform app where you can go to interact and share your passions through exclusive social engagement.We are all about connecting genuine fans and stars using original, entertaining and informative content.

Our branding is essential for Starverse experience. The focus of our identity is simplicity. We created this document to ensure that our brand maintains a consistent look and feel no matter where in the world it’s seen. This requires strict dedication to standards. This guide is provided to keep the brand focused and unique.

02STARVERSELOGO

Our logo is the touchstone of our brand and one of our most valuable assets.

We must ensure its proper usage.

Logo Lockups

Our logo comes in two lockups - stacked and horizontal. Each lockup has version with and without tagline. Correct uses of logo lockups are shown on this page. For the sake of maintaining consistency in all mediums, the lockup should not be taken apart or altered in any way.

Stacked Logo Horizontal Logo

02STARVERSELOGO

Our logo is the touchstone of our brand and one of our most valuable assets.

We must ensure its proper usage.

Logo Lockups

Our logo comes in two lockups - stacked and horizontal. Each lockup has version with and without tagline. Correct uses of logo lockups are shown on this page. For the sake of maintaining consistency in all mediums, the lockup should not be taken apart or altered in any way.

Stacked Logo Horizontal Logo

Tagline

Tagline “real stars · real fans · connected” is also part of our brand recognition.

It could be used as standalone object or combined with the logo lockups - stacked and horizontal.

Logo Lockups with Tagline

Each Starverse logo lockup has its version with tagline.Correct uses of logo lockups with tagline are shown on this page. For the sake of maintaining consistency in all mediums, the lockup should not be taken apart or altered in any way.

Stacked Logo with Tagline

StarverseTagline

Horizontal Logo with Tagline

Tagline

Tagline “real stars · real fans · connected” is also part of our brand recognition.

It could be used as standalone object or combined with the logo lockups - stacked and horizontal.

Logo Lockups with Tagline

Each Starverse logo lockup has its version with tagline.Correct uses of logo lockups with tagline are shown on this page. For the sake of maintaining consistency in all mediums, the lockup should not be taken apart or altered in any way.

Stacked Logo with Tagline

StarverseTagline

Horizontal Logo with Tagline

Logo Clear Space

A minimum amount of clear space must always surround Starverse Logo to separate it from other elements such as headlines, text and imagery, as well as the outside edge of printed, electronic and three-dimensional materials.

Proper use of clear space ensures visual impact and legibility of the Starverse Logo. When calculating the minimum amount of clear space, please follow the guidelines shown.

When possible, additional clear space is preferred.

Logo Minimum Size

Starverse logo lockups should never be displayed in smaller sizes than defined in this manual.

The minimum sizes for appearance of logo lockups in printed materials are shown in milimeters(mm) and for appearance in online materials in pixels(px).

90px18mm110px

8mm40px

X X X X

X XX X

Logo Clear Space

A minimum amount of clear space must always surround Starverse Logo to separate it from other elements such as headlines, text and imagery, as well as the outside edge of printed, electronic and three-dimensional materials.

Proper use of clear space ensures visual impact and legibility of the Starverse Logo. When calculating the minimum amount of clear space, please follow the guidelines shown.

When possible, additional clear space is preferred.

Logo Minimum Size

Starverse logo lockups should never be displayed in smaller sizes than defined in this manual.

The minimum sizes for appearance of logo lockups in printed materials are shown in milimeters(mm) and for appearance in online materials in pixels(px).

90px18mm110px

8mm40px

X X X X

X XX X

Incorrect logo usage

Examples of incorrect logo usage are shown on this page.Never do next:

1. Change logo’s orientation.

2. Change the logo colors.

3. Add extra effects to the logo.

4. Scale the logo unproportionately.

5. Use the logo as a repeated pattern, “wallpaper,” or other decorative device.

6. Change the position of elements in logo lockups

Incorrect logo usage

Examples of incorrect logo usage are shown on this page.Never do next:

1. Change logo’s orientation.

2. Change the logo colors.

3. Add extra effects to the logo.

4. Scale the logo unproportionately.

5. Use the logo as a repeated pattern, “wallpaper,” or other decorative device.

6. Change the position of elements in logo lockups

03STARVERSEICON

Our icon is unique representation of the star.

When combined with Starverse logotype it creates logo lockups but it is also used as standalone object.

Icon is used on our mobile apps and on any materials where social media icons are used.

Here you can see two versions of Starverse icon - iOS icon and Android icon.

The Starverse icon can lie on most colors.

Starverse icon - iOS

Starverse icon - Android

03STARVERSEICON

Our icon is unique representation of the star.

When combined with Starverse logotype it creates logo lockups but it is also used as standalone object.

Icon is used on our mobile apps and on any materials where social media icons are used.

Here you can see two versions of Starverse icon - iOS icon and Android icon.

The Starverse icon can lie on most colors.

Starverse icon - iOS

Starverse icon - Android

Primary Colors

Primary colors are Starverse Red and Starverse Grey. These colors represent our Brand.On web and mobile presence Starverse is using three shades of red and six shades of grey color.

Secondary Colors

Starverse is also using secondary colors for purposes of highlights and differentiation in web and mobile presence.They are not considered brand colors, and should be used only for these UI elements—not as background or accent colors in marketing communications. Secondary colors are Starverse Blue and Starverse Green.

04COLORS

Our colors are what gives us our personality. We’re Strong and Bold in our appearance. Precisely defined Color values should be used always for best results in consistent brand recognition.

Starverse Blue Starverse Green

Starverse Red

Starverse Grey

Very Dark

HEX # 3f3f3f

Dark (Primary)

HEX # 757575

Medium

HEX # 979797

LightHEX # c4c4c4

Very Light

HEX # dfdfdf

HEX # b71c1c

Medium (Primary)

HEX # d32f2f

Very Light

HEX # e53935

Super Light

HEX # eaeaea

PANTONE 711CCMYK 11, 96, 92, 2RGB 211, 47, 47HEX # d32f2f

PANTONE 424CCMYK 55, 47, 46, 12RGB 117, 117, 117HEX # 757575

PANTONE 363CCMYK 79, 24, 100, 10RGB 60, 136, 28HEX # 3c881c

PANTONE 647CCMYK 92, 58, 13, 1RGB 0, 104, 161HEX # 0068a1

Primary Colors

Primary colors are Starverse Red and Starverse Grey. These colors represent our Brand.On web and mobile presence Starverse is using three shades of red and six shades of grey color.

Secondary Colors

Starverse is also using secondary colors for purposes of highlights and differentiation in web and mobile presence.They are not considered brand colors, and should be used only for these UI elements—not as background or accent colors in marketing communications. Secondary colors are Starverse Blue and Starverse Green.

04COLORS

Our colors are what gives us our personality. We’re Strong and Bold in our appearance. Precisely defined Color values should be used always for best results in consistent brand recognition.

Starverse Blue Starverse Green

Starverse Red

Starverse Grey

Very Dark

HEX # 3f3f3f

Dark (Primary)

HEX # 757575

Medium

HEX # 979797

LightHEX # c4c4c4

Very Light

HEX # dfdfdf

HEX # b71c1c

Medium (Primary)

HEX # d32f2f

Very Light

HEX # e53935

Super Light

HEX # eaeaea

PANTONE 711CCMYK 11, 96, 92, 2RGB 211, 47, 47HEX # d32f2f

PANTONE 424CCMYK 55, 47, 46, 12RGB 117, 117, 117HEX # 757575

PANTONE 363CCMYK 79, 24, 100, 10RGB 60, 136, 28HEX # 3c881c

PANTONE 647CCMYK 92, 58, 13, 1RGB 0, 104, 161HEX # 0068a1

05TYPOGRAPHY

The primary typeface for all Starverse printed materials and signage is Helvetica Neue Font Family.

Helvetica Neue LT Pro comes in various weights and each could be used if needed.

In the most cases we use Helvetica Neue LT Pro Extended only for Titles and Subtitles and Helvetica Neue LT Pro Thin could be used for blocks of copy as well.

AaAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789

Helvetica Neue LT Pro Extended Helvetica Neue LT Pro Thin

05TYPOGRAPHY

The primary typeface for all Starverse printed materials and signage is Helvetica Neue Font Family.

Helvetica Neue LT Pro comes in various weights and each could be used if needed.

In the most cases we use Helvetica Neue LT Pro Extended only for Titles and Subtitles and Helvetica Neue LT Pro Thin could be used for blocks of copy as well.

Helvetica Neue LT Pro Extended Helvetica Neue LT Pro Thin

Online

The primary typeface for Starverse Web and Android materials and signage is Roboto Font Family.

Roboto comes in various weights and each could be used if needed.

In the most cases we use Roboto Bold only for Titles and Subtitles and Roboto Regular should be used for blocks of copy.

The primary typeface for Starverse iOS materials and signage is Helvetica.

Helvetica comes in various weights and each could be used if needed.

In the most cases we use Helvetica Bold only for Titles and Subtitles and Helvetica Regular should be used for blocks of copy.

Roboto Bold Roboto Regular

Helvetica Bold Helvetica Regular

Online

The primary typeface for Starverse Web and Android materials and signage is Roboto Font Family.

Roboto comes in various weights and each could be used if needed.

In the most cases we use Roboto Bold only for Titles and Subtitles and Roboto Regular should be used for blocks of copy.

The primary typeface for Starverse iOS materials and signage is Helvetica.

Helvetica comes in various weights and each could be used if needed.

In the most cases we use Helvetica Bold only for Titles and Subtitles and Helvetica Regular should be used for blocks of copy.

Roboto Bold Roboto Regular

Helvetica Bold Helvetica Regular

Always refer to this document when reproducing Starverse Brand in Print or Online.

If you are in doubt or if you have any questions please contact our team at:

[email protected]

Always refer to this document when reproducing Starverse Brand in Print or Online.

If you are in doubt or if you have any questions please contact our team at:

[email protected]

www.starverse.com

starverse brandbook 210x210

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