startups: start here
DESCRIPTION
Startup Ideas.TRANSCRIPT
Startups: Start Here by [email protected]
7/29/14
The Wrong Way ! Idea 1: Apply the Field of Dreams approach, “If we build it, they
will come!” – similar to reference in 1989 Movie, Field of Dreams
! Idea 2: Assume that as a software developer you can start and run a software company – debunked by the E-‐Myth series of business books
! Idea 3: Assume that getting a catchy web address, trademarking the name and incorporating your company name will move you toward success – attempted many times by yours truly
! Idea 4: Assume that since a company has raised millions of $ in venture capital that the business idea must be a good one – debunked by yours truly
The Right Way
From Diana Kander (2014-‐06-‐30). All In Startup: Launching a New Idea When Everything Is on the Line (p. xvii). Wiley. Kindle Edition. Invest $11 in the Kindle version to discover:
! IDEA 1: Startups are about finding customers, not building products
! IDEA 2: People don’t buy products or services; they buy solutions to their problems
! IDEA 3: Entrepreneurs are detectives, not fortunetellers
! IDEA 4: Successful entrepreneurs are luck makers, not risk takers
Furthering Your Education
! https://www.udacity.com/course/ep245
! http://theleanstartup.com/
! http://www.amazon.com/The-‐E-‐Myth-‐Revisited-‐Small-‐Businesses/dp/0887307280