@startupcommons + + + + … commons global + + ... to that business model canvas is more flexible...
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Business Plan Toolenable, measure, insightsJan 26, 2016
Startup Commons Global + + www.startupcommons.org + +
@startupcommons + +
© Startup Commons Global 2016
Part of the
Startup Commons
● to improve knowledge and ROI of investments and costs made towards innovation and job creation
● to improve the volume and success rate of startups scaling out from your region
● to accelerate your startup ecosystem development ● digital solutions with international connections necessary in all key areas
in which we advise ● part of Grow VC Group a global a leader in enabling digital investing and
lending to connect innovations with global digital finance
+ + Business Plan Tool + +
© Startup Commons Global 2016
Key parties in Startup Ecosystem
Support Organizations
& Services
Startupsat various
development phases
Peopleie. talent,
entrepreneurs, biz angels etc.
Economic Development
● tool for managing and measuring individual customer planning progress and statistics
● tool for overall planning statistics and new business planning insights
Startupsat various
development phases
Peopleie. talent,
entrepreneurs, biz angels etc.
● guided self planning tool for creating and maintaining business plan and financial calculations
Support Organizations
& Services
Economic Development
key users and use of the tool
business plan tool is a feature set module, connected to Startup Commons digital infrastructure
Business Plan Tool● scalable support tool primarily for new entrepreneurs & new SME’s ● for innovative SME’s (startups) more relevant after MVP validation, prior
to that business model canvas is more flexible as primary planning tool● guided tool for creating and maintaining business plan ● include:
○ written key segments○ financial calculations with embedded formulas
● instructions for using the tool● text format advise, help questions and connected resources for business
plan creation● tooltips (popup help texts) per each segment/field● video guided instructions and advice can be produced● live version: https://www.liiketoimintasuunnitelma.com/
Business Plan Segments● written key segments
○ Summary of the Business Plan & SWOT○ Expertise ○ Products and services ○ Customers and markets ○ Markets and competition ○ Your company ○ Financial administration and accounting
● financial calculations with embedded formulas○ profitability calculation○ customer & product segmented pricing & sales calculations○ three year performance plan/estimates
Key functionality (users)
● register new account / login● create sub user accounts (ie. biz partner, advisor etc.)● create business plan ● create new version, copy version, rename, download as PDF● set tooltips on/off● forgot password / change password
Key functionality (admin)● create and manage all visible text content and language versions● manage tools tips text content● add/remove admin users and access levels● add partner companies
○ manage partner companies “contact info” positions & messages○ see contact request reports
● list & number of users (username, email, date,)○ today○ this week○ this month○ this year○ total
● remove users
History● first version created in 2006 in Helsinki, Finland● iterated development over the years● robust: live use for 10 years, minimal down time, ● only single bigger issue in history,
○ partially lost data due hosting company server failure (fix: moved to Amazon cloud)
● impact: prior to business plan tool, a word version templates were used in connected services
○ only 20% of customers had created a initial plan before advisory○ no measurability or data from planning possible○ after introducing online business plan tool, up to 80% of customers had independently
created a an initial version of their business plan prior first advisory session ○ significant efficiency increase as advisory session could start from further along with
more thought process done prior to initial advisory meeting○ online tool benefits; always available, data & analytics, mandatory fields, guided process,
etc.
First version general statistics
● initial monthly growth from few hundred users to few thousand per month within first 6 months
● first few years about 2-3x annual growth● leveling to about 10 0000 users (22 000 sessions) per month, ● creating ≈1 600 user accounts and new business plans per month (≈ 20k
plans per year)○ (reference point, about 30 000 new companies registered in finland
annually)● average time spent on site per user 14 mins per one session
○ ≈3500 per month spending more than 30 mins per session
Possible statistics for insights● total number of user planning sessions● total durations of time spent in creating
plan● time spent in specific segments / topics● number of iterations per segment● volume of content per segment and total
plan● range of values used per field in
calculations● number of plans per business vertical● time spent on plans per business vertical● number of plan versions per user● plan progres: time spent & times planning
since started● number of customer segments ● key customer segments
● average number of products● product pricing, cost and profitability ● key products/product types● highest profitability verticals● highest funding needs● planned entity types ● number of founders● locations of users● finance calculations based data
○ average establish costs (in detail)○ planned funding sources○ profitability levels○ fixed cost levels (in detail)○ revenue targets○ sales targets○ three year outlooks
+ + Measuring Ecosystem + +
© Startup Commons Global 2016
About Data and Metrics
● Only things that can be measured can be improved● Ecosystem have many services and service paths ● Find bottlenecks, remove overlaps ● Develop in balance● Input and output volumes of each service● Measure, analyse & iterate to improve services● Improve overall efficiency ● Learn from others● Software is the tool, data is the value value
Target
● Collect data for analysing● Measure “everything”● Dashboard of all startup activity in your region● Comparable between other
○ cities/similar regions ○ support services / models○ Startup stages○ startups
Answers to questions like?
● What innovation is happening is sector x, y, z?● At what phases the startups are at (http://www.
startupcommons.org/startup-key-stages.html )
● ROI of innovation support services○ jobs○ economic growth ○ innovation to own problems
● Where to invest to further improve & accelerate● What startups to promote, showcase to global
investors
Open Data
● Apply metrics to get data for own needs● Open Selected Data to the “world”
○ to attract investments○ to help startups to be discovered○ to scale innovation
● Access open data from elsewhere to○ Compare your city performance ○ to access innovation from other markets to solve local
problems
How to get the metrics in place?
You define policies and fund the support services, all you need to ask is metrics & data in return. You just need to know the metrics what you need to be asking.
The support organizations services you fund, will then further ask the metrics & data from those they serve as “payment” for the service they get. They also just need to know what to ask.
How to get the metrics in place?
Startup Commons, help identify all tools and sources that allows to collect that real time data in useful comparable format
Implement digital infrastructure and connect digital tools as part of the support service you offer to you ecosystem besides policies and funding operations.
How to get the data?
Results in form of data per requested metrics
Results in form of data per requested metrics
Results in form of data per requested metrics
Give: Money/Support & tools Get: metrics data
Use: tools Show: progress
Give: Money/Support & tools Get: metrics data
Give
Get
Give
Get
Give
Get
Economic Development
Support Organizations
& Services
Startupsat various
development phases
Peopleie. talent,
entrepreneurs, biz angels
etc.
Data Flow
Startup Commons Digital infrastructure and database to centrally capture, manage and share data. Further analyse and develop connected tools to improve and capture more data.
DATA
Give: Money/Support & tools Get: metrics data
Use: tools Show: progress
Give: Money/Support & tools Get: metrics data
Economic Development
Support Organizations
& Services
Startupsat various
development phases
Peopleie. talent,
entrepreneurs, biz angels
etc.
International Benchmark
Compare results of similar support services in own region and in different regions
Compare results of other startups per development phase & industry
Compare results between other region ecosystems globally
Compare results of other startup teams development phase & industry
Economic Development
Support Organizations
& Services
Startupsat various
development phases
Peopleie. talent,
entrepreneurs, biz angels
etc.
Economic Development
Support Organizations
& Services
Startupsat various
development phases
Peopleie. talent,
entrepreneurs, biz angels
etc.
Economic Development
Support Organizations
& Services
Startupsat various
development phases
Peopleie. talent,
entrepreneurs, biz angels
etc.
+ + Attract Global Audience + +
Copyrights © Startup Commons 2015
Not only for measuringAttract Investors And Big Companies
“In digital finance world, if there is no data, it’s not relevant”
Intelligent data for startup fundraising
● Startups today compete on a global level for investor interest.
● The challenge for global investors is identifying good deal flow, cutting through the noise and volume of startups raising money
● Leverage intelligent data to meet investor requirements, to Identify right deal flow to navigate through fund raising opportunities by catering for data driven decision making
Engage Investors With The Right Data
● Exits, startups success stories● Startups that have transformed into real companies● Investment activity in your region startups● Market opportunity, attractive industry and sectors for
startups and investors● Underlying traction of startups, key performance indicators,
financial and operating metrics● Startups’ USP / differentiating factor / competitive
advantage● Scalability / global nature of product, clients
Attract Big International Companies
● Big companies have difficulties in keeping up with pace of innovation
● Smart big companies are moving towards open innovation and tapping to innovation by Startups
● Startups are “outsourced innovation” for big companies● innovation by Startups is fast and cost effective● innovation by Startups is more open and more exposed to
market feedback and validation● working together, help in scaling and buying most potential
startups
Help companies find the relevant innovation & startups from your ecosystem.
CNBC International & Deal Index Partnership.
Get your best startups in front of global audience.
DealIndex is a sister company in Grow VC Group
The CNBC International Equity Crowdfunding 50 Global Index gives investors the ability to understand fluctuations in the market as they happen. It is calculated using a basket of the top 50 companies currently fundraising internationally. This data is sourced from DealIndex's data platform, which aggregates real-time offerings across 150+ sectors and 30+ countries. Segmental analysis provides additional information on which sectors and countries are getting the most traction. Companies represented on the index are operating companies raising money, not equity funds.
Step by step approach
1. initial pilot installation & adjustments2. internal introduction & admin training3. live beta use and feedback4. define development needs & roadmap if needed 5. define support level and resources6. launch announcement and marketing7. own develop based on roadmap8. global development as part of shared licensing model9. adjust as needed
Request a proposal
Business Plan Tool
Learn more
About This Material
● This document is part of our Startup Ecosystem Development series of tools and documentation
● Check out some related tools and documents via: ○ Startup Commons Knowledge Center
● Request for proposal for our workshop with full access to our full knowledge center○ additional tools and documentation○ full set of our training materials ○ full list of 100+ key metrics for measuring ecosystem in sync with
this development framework ○ constantly updated with global learnings & benchmarking
Why Startup Ecosystems?
● Entrepreneurship lead innovation is positive and powerful driver to push societies forward. Startups focus this drive and energy to create and validate new innovations to find solutions for problems at various scale.
● Dynamic startup ecosystems breed new startups that create 2/3 of new jobs, attract international talent and foreign direct investments.
● Network connectivity within and between the ecosystems is the single most important contributor to growth.
Expertise
● Startup Commons assists national and local governments in various maturity levels and population in US., EU and Asia on policy making and developing solutions, services and instruments on how to nurture and grow a thriving startup culture and how to develop startup ecosystems in globally connected world.
● In addition to past six years of intense startup ecosystem research and
development, teams expertise is based on decades of personal serial entrepreneurship experiences, combined with experience in working within and with public sector organizations for startup advisory and support service development.
Startup Commons Global + + www.startupcommons.org + +
@startupcommons + +
Part of the
© Startup Commons Global 2015
Connect, Measure, Benchmark!