startup weekend_makers and games_philipp stelzer
Post on 14-Sep-2014
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Philipp Stelzer
June 20 2014, Berlin
3,000,000
1,500,000
0
June – August 2009
Monthly Active Users – Brain Buddies
2010 2011 2012 2013 2014
Mobile
75% 46% 32% 1% Mobile Share
Mobile First Company
0
500
1000
1500
2000
2500
2012 2013* 2014* 2015* 2016* 2017*
Dev
ice
Sale
s in
Mill
ions
PC Tablets Smartphones
PC, Tablet, Smartphone Sales
* Estimated. Source: IDC, Dec 2013
0
50
100
150
200
250
300
2012 2013 2014 2015 2016
Freemium
Paid Apps
Advertising
Revenue Mobile Games in Germany
Source: Mücke, Sturm & Copmany, 2014
Source: Screenshot, iTunes AppStore Canada, 22.02.2014
The Free-to-Play Business Model
Give your service away for free, acquire a lot of customers very efficiently, then offer premium
priced value added services.
Fred Wilson, shortened Fred Wilson, shortened
“Hit Filter” development process: Only work on potential hits
Prototypes
Production Soft launch
Launch
40
10 7
3
2 Hits
Tens of millions ($) in revenue
It’s hits driven.
Revenue Mobile Apps in April by Publisher
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
4.500.000
(iOS / Germany only)
Source: Appannie.com
Mobile games, free-to-play….I don’t know….
Repeatedly creating hits.
Philipp Stelzer [email protected] | @lookinginsight