startup turkey 2016 - ross kingsland

RossKingsland

Inception Growth

The Secret Behind Growth Hacking

Ross Kingsland,CEO and Founder of Inception Growth

StartUp Turkey, Feb 2016

@RossKingsland1 InceptionGrowth.net

What Is Growth Hacking?


We hope growth is this easy….


…in reality it is more like this


SSShhhhh……

The Growth Hacking Secret• Growth Hacking Strategy• Growth Hacking Psychology (rarely is this

discussed)


InceptionGrowth.net@RossKingsland1

Your True Guide@RossKingsland1 InceptionGrowth.net

John Egan, Growth Engineer

Growth Hacking Customer Psychology

• “If you don’t know people you don’t know business”


Emotion Drives Everything We Do

What is a science Growth Hacking experiment?

• Start with a hypothesis

• Develop an experiment to test hypothesis

• Set the starting conditions

• Measure the results

• Analyses the results (avoiding confirmation bias)


How To Hack A Hypothesis


The Only 2 Forces That Drive Everyone’s Decision Making


Pain

Pleasure


Science Is Not Luck


Core Principles of Influence

• Social Proof

• Authority

• Scarcity

• Consistency & Commitment

• Liking

• Reciprocity


Social Proof


Authority


Scarcity (or fomo)


To Stand Out, You Have To Be Outstanding


Commitment & Consistency


Liking


Reciprocity


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