startup story : change yourself, change your business

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Startup Story : Change Yourself, Change Your Business King Mongkut’s University Technology Thonburi (KMUTT) 15 November 2555

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Startup Story : Change Yourself, Change Your Business

King Mongkut’s University Technology Thonburi (KMUTT)

15 November 2555

Worawut Saibua [Bank]

• Founder and MD

NSEC IT Convergence Group

• Founder

Young Blood IT Entrepreneur

• Brand Advisor and IT Business Analyst

pearless

@pearlesspbz

pearless

pearlesspbz

About Me

DO YOU KNOW YOURSELF

If you know yourself. You’ll know what you love to do.

SWOT : SWOT Yourself

Do you Know Yourself?

Work shop #1 : SKILL CHART

Plan your Life

Plan Your Business

What’s Business Model Canvas

Business Model Canvas Explanation

Business Model Canvas Overview

Credit : http://incquity.com

Value Proposition

Value of Product and Service - Innovation - User Experience - Usability - Flexibility - Simplicity - Happiness - Luxury - etc.

Customer Segments

Who’s your Customer? Target Group

Mass Market! Niche Market!

Customer

Customer Survey

Channels

Where & How to Sale

Online Offline Size & Growth Localize

Internationalize

Don’t focus your Market only in Thailand

Instruction

Design for Global - Language - Lifestyle

Find your Partner - Penetrate to other country

Customer Relationships

Gift Call Center

How to manage customer Relationship?

Key Resource

What’s your Resource? Place, Material, Time, Worker, Knowledge, Money

Co-Working Space

Key Partners

Who Help you Success Stakeholder, Partners, Alliances

Key Activities

What’s your Main Activity? Development, Consulting, Training

Revenue Streams

What’s Your Income - Fee, Advertising, Sponsor, Funding

Cost Structure

How cost of your Business? - Fixed Cost, Variable Cost

Salary Facilities

Business Model Canvas Example : Skype

Business Model Canvas Example : Facebook

SWOT : SWOT Your Business

THINK FROM PROBLEM

and

DESIGN FOR CUSTOMER

Case Study : STAMP

The Convergence Model

NSEC IT Convergence Group

Company

คนในองค์กร

Competitor

(คู่แข่ง)

The Convergence Model

Customer

(คุณลูกค้า)

Community

(ลังคม)

EDUTAINMENT PROJECT YBITE - Young Blood IT Entrepreneur

THE CONVERGENCE MODEL

EDUTAINMENT PROJECT NSEC | Reality Final Project

THE CONVERGENCE MODEL

CO-Creation Project 3 Day Startup Thailand

THE CONVERGENCE MODEL