startup saturday: mobilliance 2013 frenzoo presentation
Post on 18-Oct-2014
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The Art of the Pivot by Simon Newstead, CEO of FrenzooTRANSCRIPT
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Art of the Pivot
Simon Newstead, CEO
Down the Wrong Road?
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6 startup tips for pivoting your startup away from the…
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Our story 3
“World’s first web 3d virtual world”
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Top of the world! 4
“Skype Founders invest in Frenzoo”
The Next Big Thing!
Validation!
80% Will Have A "Second Life”
Great Tech!
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Except…
“What am I meant to do? Talk to strangers? It’s just so…weird”
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Visitors Accounts
Active users Paying users
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PIVOT TIP #1
“Feedback is a Fact”
Sid Meier
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How about the niche?
“I am in love with the avatars and
fashions!”
‣ Curse ‣ Gave us emotional obligation
‣ Blinded us to the bigger picture
‣ Blessing
‣ Learned key insights
‣ The spark for our pivot
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PIVOT TIP #2
Extract the learning
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chat
profiles
avatar
3d import
music
forum
private messages
shopping
user gen content
virtual economy
chatrooms
snapshots
contests
clubs
clubs
design tools
decoration
remix items
events
gallery
gifting
animation maker
poses
dancing
friendslist
wishlists
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PIVOT TIP #3
Reduce, simplify.
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Developer
User
‣ Rapid iteration ‣ 5 different mechanics in a week
‣ Try and fail, repeat
‣ Constant testing
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“It took me weeks to clean up my code after, but would have taken months to build it all properly first.”
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PIVOT TIP #4
Quick & dirty beats perfect.
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PIVOT TIP #5
Hack “time to learn”
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15
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PIVOT TIP #6
Stay Strong.
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‣ First 3d fashion game ‣ Million of downloads
‣ Our new beginning