[startup nations summit 2014] competition - morocco
DESCRIPTION
Mourad El Ajouti CEO and Founder , BIOSHOPTRANSCRIPT
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Platform for commercialization and certification of organic products
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Genesis of the project
The origin of the idea came from my grandfather wholived 106 years. I asked him the secret of his longevity, he said ,he never took medicines, consuming only natural products and don’t use pesticides in Farming.
I decided then to live longer and help people to do the same by facilitating access to organic products
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Our Team
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Our Company
Specializing in the commercialization and certification of organic products, our company plans to provide these services to different categories of customers, Farmers , restaurants, canteens, groups and individuals.
Our commitment is to provide our customers with healthy and higher quality products. while respecting the environment and biological cycles
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Key Activities
• Storage and marketing of organic products from individual farms
• Create a website which includes the price of products and their traceability
• Sensitize local farmers with the requirements of organic certification and control products supplied by farmers.
• develop a system of certification based on local labor unions.
• creating a franchise for the sale of organic products
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Value Propositions
• marketing the produce of local farmers, through the concept a Bio Basket distributed weekly and can be ordered online.
• Establish a web stock market for organic products in the region in order to spread throughout the national territory
• Create a rating scale for each farmer who understands the conditions of certification and delivery
• Create franchise business for cooperatives to sell locally
• Establish a system of local certification with affordable prices for small farmers
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Key Ressources
• Human : people with knowledge of the area of organic farming
& Farmers Cooperatives .
• Material : electric vehicles for delivery (of preference) & a shop for the storage of products.
• Financial : financial support to complete the entire project.(Bank Credit & business angels).
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Key Partners
• Cooperative of local farmers.
• Earth and Humanism Foundation, working on agro-ecology
• The Ministry of Agriculture
• Credit Agricole Bank
• Certification organizations
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Customer Segments
• local community : different categories of customers, restaurants, canteens, groups and individuals
• Farmers: we will store their produces and offer for sale, they will benefit from the certification and advertising provided by our website
• Professionals: they will be able to view the prices of products and their traceability via internet and order the quantity they want.
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Customer Relationship
• Direct contact: get the products directly from farmers
• A phone connection: farmers are not aware of the web technologies so the phone is an excellent way to contact them and to know the prices of products
• Home delivery: potential customers of BIO baskets will be delivered at home and we will take every time their opinions
• Internet: website allows customers to control their portions of organic products and professionals to list the prices of products and allow customers to us and note the farmers.
• Facebook and Twitter Page: Social networks are important for inter-react with clients and professionals
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Objectives and Purpose
• Reduce the distance traveled by the product before consumption, and thereby participate in the fight against climate change .
• Encourage organic farming and consumption of their products
• Promote local production.
• Allow farmers to sell their products with a fair price and and know the true market price.
• Provide an interface for online advertising and link between professionals