startup in action: stamplay, by giuliano iacobelli
DESCRIPTION
Stamplay è una piattaforma di augmented loyalty che punta a fidelizzare il cliente accompagnandolo durante le sue interazioni con prodotti e servizi di aziende che decidono di implementarne le funzionalità sui loro siti web. Stamplay permette di accumulare punti durante lo svolgimento di alcune attività facendole rientrare in una esperienza di gioco e condivisione.TRANSCRIPT
Augmented loyalty platform
Startup in Action - March 23, 2012Giuliano Iacobelli - [email protected]
mercoledì 21 marzo 12
They’re boring Cheap rewards Pretty much monodimensional
Promos and loyalty programs suffer from many unsolved problems..
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Brand’s approach to promos & loyalty is evolving..
They need high user profilingand service
Fully integrated with brand
communication
Moving toward web and mobile
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We extend and gamify loyalty programs to every touchpoint augmenting the customer’s experience, boosting engagement and incresing their lifetime value.
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Our gamification model is inspired to casual games..
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API makes possible embedding of any kind of content in our stamps delivering endless possibilities of engagement
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Ask customer to rate things, provide hints and tips about the city is going to visit and offer deal or discounts
Collect points sharing activities with friends
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(*) Stamplay has been selected by Microsoft BizSpark One program
API
API SocialNetwork
API
Game Engine
Contenuti
User Data
*
How we do it:
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Selling activity toward brands
Partnership with agencies
Self provisioning service
Go to Market
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Polish our platform
&Create basic
games
Add functionalities and develop
self-provisiong service
Begin CRM Integrations
2012 Roadmap
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Our Team
Nicola Mattina (Entrepreneur)
Business
Francesco Terzini(Designer)
Product
Giuliano Iacobelli(Software Eng.)
Techonolgy
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Now let’s play a game:
Guess what we are lookin for..
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Customers?
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... Not so much. We gladly tell you that we are already gettin’ some :)
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Cash?
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POKER FACE
...
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I Can’t deny it.
We don’t dislike it, but this doesn’t look like the right event for fundraising.
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Passionate developers able to do incredible things!
An amazingscore would be loved
We are lookin for..
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Frontend Developer
Knowledge of OO Programming and MVC patterns. He must know very well PHP and be confident with AJAX, Javascript and jQuery.
Appreciated: Backbone.js / Spin.js, Microsoft Azure and Yii framework.
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Game Developer
Great HTML5 and Javascript skills mixed with at least one game engine (Sprite.js or Lime.js). Experience with web product based on AJAX, javascript e jQuery.
Appreciated: Paper.js, Processing.js.
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Challenge Accepted?
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Get in touch now!Giuliano Iacobelli, Co-Founder and CTO
http://giulianoiacobelli.com
@giuliano84
http://facebook.com/giuliano.iacobelli
mercoledì 21 marzo 12