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4/22/2014 Startup Find Your Influence launches digital mkt tool to boost social reach | AZ Tech BeatAZ Tech Beat
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Ryan Loebe
On April 16, 2014
Digital Media Startups
Startup Find Your Influencelaunches digital mkt tool to boostsocial reach - AZ Tech Beat
Co-founders Jamie Sims and Crisitine Vieira
found a gap in the market and the need for
businesses to build their brand by boosting
their social reach. Find Your Influence (FYI)
is a cloud-based, web application that
enables advertisers, agencies and
influencers to efficiently manage campaigns from beginning to end using one product interface
and maxing out their reach by utilizing ones’ social platform (influencer) to market their company.
Shifting money out of paid search and into influencer marketing is what we are seeing in the
market place for small- to medium-sized businesses, Sims shared.
Sims and Vieira met while both working at LifeLock and they immediately hit it off. Not only do
these two women share a passion for digital marketing, and have over 20 years of experience
between the two, they also share an enthusiasm for finding solutions that will fix industry pain
points.
During their extensive research of the market they found that influencers were third, behind
retail giants like Amazon.com and a brand’s own website, for the most powerful influencing tool.
Vieira added, “Individuals like to hear things from people they know or recognize,” therefore
cementing the role of the influencer.
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TA GS cristine vieira digital marketing Find Your Influence influencer marketing jamie reardon sims
One such example the founders referenced was local mommy blogger, Sara Wellensiek founder
of MomEndeavors.com who has built her brand on cooking, creating and traveling with kids. For
FYI, Wellensiek is considered an influencer in her field because of her vast reach and following,
which makes her the perfect candidate for the FYI influencer platform and companies that target
that market segment.
Online influencers are ranked and categorized into one of three levels:
Classic Influencer, 20k+ reach
Advantage Influencer, 50k+ reach
Power Influencer, 80k+ reach
A business has the option to utilize FYI’s influencer program to reach those influencers, or they
may choose to go the other route and conduct marketing practices from FYI’s other available
services. Their subscription-based service has three pricing tiers ranging from $299-$999; as the
price increases, more campaign features are made available.
The FYI platform also integrates with Facebook, Twitter and Pinterest APIs to provide third-party
validation on the influencers’ reach. YouTube, Google Analytics, Instagram and Google+ metrics
will be available on the platform soon.
FYI currently services a few big brands such as TinyPrints, Massage Envy and Deluxe Corporation,
and continue to add more each month.
For more information on FYI click here
This article has been modified from its original post for clarification
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