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4/22/2014 Startup Find Your Influence launches digital mkt tool to boost social reach | AZ Tech BeatAZ Tech Beat http://aztechbeat.com/2014/04/startup-find-your-influence-to-boost-social-reach/ 1/3 NEWSLETTER SUBSCRIPTION Get the AZTechBeat Weekly Newsletter: Email: RECENT JOB POSTINGS Desktop Support Engineer at Tallwave Location: 6263 N. Scottsdale Rd., Suite 180, Scottsdale Software Lead Gen Rep (Telesales) at Appointment- Plus Location: Scottsdale, AZ Front End Web Developer at Appointment-Plus Location: Scottsdale, AZ Senior Sales and Business Development Executive at ethology Location: Chicago, NY Venture Capital Financial Analyst Internship at Tallwave Location: 6263 N. Scottsdale Rd., Suite 180, Scottsdale, AZ 85250 view all » SPONSORS Powered by WP Bannerize Subscribe Ryan Loebe On April 16, 2014 Digital Media Startups Startup Find Your Influence launches digital mkt tool to boost social reach - AZ Tech Beat Co-founders Jamie Sims and Crisitine Vieira found a gap in the market and the need for businesses to build their brand by boosting their social reach. Find Your Influence (FYI) is a cloud-based, web application that enables advertisers, agencies and influencers to efficiently manage campaigns from beginning to end using one product interface and maxing out their reach by utilizing ones’ social platform (influencer) to market their company. Shifting money out of paid search and into influencer marketing is what we are seeing in the market place for small- to medium-sized businesses, Sims shared. Sims and Vieira met while both working at LifeLock and they immediately hit it off. Not only do these two women share a passion for digital marketing, and have over 20 years of experience between the two, they also share an enthusiasm for finding solutions that will fix industry pain points. During their extensive research of the market they found that influencers were third, behind retail giants like Amazon.com and a brand’s own website, for the most powerful influencing tool. Vieira added, “Individuals like to hear things from people they know or recognize,” therefore cementing the role of the influencer. No Comments To search type and hit enter... Home Video Events Jobs About Tech Map Startups CES Coverage

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4/22/2014 Startup Find Your Influence launches digital mkt tool to boost social reach | AZ Tech BeatAZ Tech Beat

http://aztechbeat.com/2014/04/startup-find-your-influence-to-boost-social-reach/ 1/3

NEWSLETTER SUBSCRIPTION

Get the AZTechBeat Weekly Newsletter:

Email:

RECENT JOB POSTINGS

Desktop Support Engineer at Tallwave

Location: 6263 N. Scottsdale Rd., Suite 180, Scottsdale

Software Lead Gen Rep (Telesales) at Appointment-

Plus

Location: Scottsdale, AZ

Front End Web Developer at Appointment-Plus

Location: Scottsdale, AZ

Senior Sales and Business Development Executive at

ethology

Location: Chicago, NY

Venture Capital Financial Analyst Internship at

Tallwave

Location: 6263 N. Scottsdale Rd., Suite 180, Scottsdale, AZ 85250

view all »

SPONSORS

Powered by WP Bannerize

Subscribe

Ryan Loebe

On April 16, 2014

Digital Media Startups

Startup Find Your Influencelaunches digital mkt tool to boostsocial reach - AZ Tech Beat

Co-founders Jamie Sims and Crisitine Vieira

found a gap in the market and the need for

businesses to build their brand by boosting

their social reach. Find Your Influence (FYI)

is a cloud-based, web application that

enables advertisers, agencies and

influencers to efficiently manage campaigns from beginning to end using one product interface

and maxing out their reach by utilizing ones’ social platform (influencer) to market their company.

Shifting money out of paid search and into influencer marketing is what we are seeing in the

market place for small- to medium-sized businesses, Sims shared.

Sims and Vieira met while both working at LifeLock and they immediately hit it off. Not only do

these two women share a passion for digital marketing, and have over 20 years of experience

between the two, they also share an enthusiasm for finding solutions that will fix industry pain

points.

During their extensive research of the market they found that influencers were third, behind

retail giants like Amazon.com and a brand’s own website, for the most powerful influencing tool.

Vieira added, “Individuals like to hear things from people they know or recognize,” therefore

cementing the role of the influencer.

No Comments

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TA GS cristine vieira digital marketing Find Your Influence influencer marketing jamie reardon sims

One such example the founders referenced was local mommy blogger, Sara Wellensiek founder

of MomEndeavors.com who has built her brand on cooking, creating and traveling with kids. For

FYI, Wellensiek is considered an influencer in her field because of her vast reach and following,

which makes her the perfect candidate for the FYI influencer platform and companies that target

that market segment.

Online influencers are ranked and categorized into one of three levels:

Classic Influencer, 20k+ reach

Advantage Influencer, 50k+ reach

Power Influencer, 80k+ reach

A business has the option to utilize FYI’s influencer program to reach those influencers, or they

may choose to go the other route and conduct marketing practices from FYI’s other available

services. Their subscription-based service has three pricing tiers ranging from $299-$999; as the

price increases, more campaign features are made available.

The FYI platform also integrates with Facebook, Twitter and Pinterest APIs to provide third-party

validation on the influencers’ reach. YouTube, Google Analytics, Instagram and Google+ metrics

will be available on the platform soon.

FYI currently services a few big brands such as TinyPrints, Massage Envy and Deluxe Corporation,

and continue to add more each month.

For more information on FYI click here

This article has been modified from its original post for clarification

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