startup class - identifying your market needs
TRANSCRIPT
KEY DRIVERS Team, product and market
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IDEATION Do I have a good business idea?
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FROM IDEA ON How to identify an idea to go after?
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REAL
PROBLEM?
FROM IDEA ON How to identify an idea to go after?
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BETTER
WORLD?
FROM IDEA ON How to identify an idea to go after?
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BIG
BUSINESS?
FROM IDEA ON How to identify an idea to go after?
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BIG
PASSSION?
FIND THE BEST IDEA that solves a real problem
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CUSTOMER DEVELOPMENT - M
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Product-market fit
CUSTOMER DISCOVERY The first step is Problem-Solution fit
ME
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CUSTOMER DISCOVERY M
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D The first step is Problem-Solution fit
BUSINESS MODEL canvas T
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BUSINESS MODEL canvas T
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PROBLEM-SOLUTION FIT T
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VALUE PROPOSITION
& CUSTOMER SEGMENT
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EXAMPLE: VIDEO DATING APP _
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Problem: PIC AND TEXT BASED/
FALSE IDEA
Solution: VIDEO BASED INTROS
Customer segment: 18-25
Hypothese: YOUNG PEOPLE PREFER
VIDEOS OVER PICTURES
STEP1: FILL IN THE VALUE
PROPOSITION CANVAS
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VALUE PROPOSITION CUSTOMER SEGMENT
STEP2: TEST YOUR CUSTOMER -
ASSUMPTIONS
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TESTING AND VALIDATING T
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STEP3: ADJUST YOUR CUSTOMER
ASSUMPTIONS BASED on insight
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STEP4: REDESIGN YOUR VALUE
PROP. based on insight
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STEP5: START TESTING YOUR
VALUE PROPOSITION
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CUSTOMER DEVELOPMENT - M
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Problem-solution fit Product-market fit
BUSINESS MODEL canvas T
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CUSTOMER DEVELOPMENT - M
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CUSTOMER DEVELOPMENT - M
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Problem-solution fit Product-market fit
SUPER-ADAPTER Only core value is changeability
STA
RT
UP
• Uncertainty
• Scalability
• Mindset
