startup city - the atlantic_2013.02.13
Post on 17-Sep-2014
592 views
DESCRIPTION
TRANSCRIPT
Downtown Project
CollisionsCommunityCo-Learning
Slide 2
Zappos.com
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
Slide 3
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 4
Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
Slide 5
http://static.panoramio.com/photos/original/400729.jpg
Slide 6
Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
Slide 7
Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Slide 8
NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Slide 9
Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
Slide 10
Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
Slide 11
Downtown Vegas - Fremont East
Slide 12
Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
Slide 13
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 14
DOWNTOWN PROJECT GOALS
Slide 15
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
Slide 16
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
Slide 17
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
The Co-Learning and Co-working Capital of the World
Slide 18
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
Slide 19
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC
Slide 20
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)
Slide 21
ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL
Slide 22
ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL(Return On Luck) – Accelerating Serendipity
Slide 23
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
Slide 24
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,Innovation, and Productivity
Slide 25
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 26
$50M – Small Businesses
Slide 27
$50M – Small Businesses
Criteria
Slide 28
$50M – Small Businesses
Criteria Owner Operated - Passionate
Slide 29
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community
Slide 30
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability
Slide 31
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
Slide 32
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something
Slide 33
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something Story-worthy
Slide 34
Natalie
Slide 35
Natalie
Slide 36
Natalie
Slide 37
Natalie
Slide 38
Natalie
Slide 39
Natalie
Slide 40
Check Cashing
http://www.vegaschatter.com/files/100501/checks_cashed..jpg
Slide 41
Check Cashing
Slide 42
Sarah
Slide 43
Sarah
Slide 44
Sarah
Slide 45
Shipping Containers
http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg
Slide 46
Shipping Container Park
Slide 47
Shipping Container Park
Slide 48
Shipping Container Park
Slide 49
Shipping Container Park
Slide 50
Bike Sharing
Slide 51
$50M – Tech Startups
http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
Slide 52
$50M – Tech Startups
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
Slide 53
The City as a Startup
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
Slide 54
$50M – Startups
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
Slide 55
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 56
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 57
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 58
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 59
$50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
Slide 60
$50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg
Slide 61
$200M – Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 62
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
Slide 63
3 INGREDIENTS FOR SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
Slide 64
HOW TO ACCELERATE LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
Slide 65
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 66
DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees2. 1000 Teach For America corp members
and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents
Slide 67
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Company
Slide 68
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a City
Slide 69
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a CityValues
InnovationSerendipity
ParticipationUpward Mobility
Attracting Startups and the Creative Class
Slide 70
Our Secret Weapon
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
Slide 71
LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF…
Curated ContentSerendipity
LearningConnectionsCommunity
Slide 72
Downtown Vegas Every Day
Curated ContentSerendipity
LearningConnectionsCommunity
Slide 73
Fremont St. & Las Vegas Blvd.
Slide 74
Fremont St. & Las Vegas Blvd.
Slide 75
Fremont St. & Las Vegas Blvd.
Slide 76
Fremont St. & Las Vegas Blvd.
Slide 77
Fremont St. & Las Vegas Blvd.
Slide 78
Fremont St. & Las Vegas Blvd.
Slide 79
Fremont St. & Las Vegas Blvd.
Slide 80
Fremont St. & Las Vegas Blvd.
Slide 81
Fremont St. & Las Vegas Blvd.
Slide 82
Downtown Vegas Monthly Cadence
Slide 83
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Slide 84
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Slide 85
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion Week
Slide 86
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion WeekWeek 4 – Catalyst Week
Slide 87
Fashion Incubator – Stitch Factory
Slide 88
Fashion Incubator – Stitch Factory
Slide 89
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
Slide 90
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
3-4 hours/day
Slide 91
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
Slide 92
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year
Slide 93
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year= 1000 “collisionable” hours/year
Slide 94
Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg
Slide 95
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
Slide 96
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
12 hours/day
Slide 97
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
Slide 98
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year
Slide 99
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year= 1000 “collisionable” hours/year
Slide 100
Collisions, Community, Co-Learning
“Subscribe” toDowntown Vegas
Slide 101
Collisions, Community, Co-Learning
1. 100 residents per acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
Slide 102
Collisions, Community, Co-Learning
1. 100 residents per acre
Slide 103
Collisions, Community, Co-Learning
1. 100,000
Slide 104
Collisions, Community, Co-Learning
1. 100,000 “collisionable”
Slide 105
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
Slide 106
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours
Slide 107
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per
Slide 108
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per acre
Slide 109
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per acre per
Slide 110
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per acre per year
Slide 111
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per acre per year
2.3 collisionable hours per square foot
per year
Slide 112
OUR BIG BET… 3 Guiding Principles
Accelerate:1.Collisions2.Community3.Co-Learning
And everything else will fall into place…(productivity, innovation, growth, happiness)
What will people say about downtown?
Slide 113
“Downtown VegasWill Make You Smarter”
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
Slide 114
ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
Slide 115
50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 116
75% Will Live In Cities in Our Lifetime
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 117
The 4-Minute Mile
Slide 118
The 4-Minute Mile
http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
Slide 119
www.DowntownProject.com
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg