startup braga - demo day
TRANSCRIPT
Sponsored by:In partnership with:
Sponsored by:In partnership with:
Startup Braga acceleration programDemo Day
#129 January2015
Sponsored by:
In partnership with:
Startup Braga is an innovation hub designed to assist the inception and development of high potential entrepreneurial projects for international markets. In partnership with Microsoft Ventures we provide business acceleration programs for startups with global ambitions.
Startup Braga is run by InvestBraga, the economic development agency of Braga’s municipality, whose mission is to foster the region’s economic development and attract foreign investment. One of Its strategic goals is to put Braga on the map of investment, entrepreneurship and innovation.
At Startup Braga, entrepreneurs have access to pre-acceleration, acceleration and incubation programs developed in a 4400 m2 workspace located in the city center.
4400 m2 campus
InvestBraga Is Braga MunIcIpalIty’s InvestMent agency whose MIssIon Is to foster the econoMIc developMent of the regIon and attract foreIgn InvestMent.
The development of the local economy and the promotion of national and foreign direct investment;
The promotion of Startup Braga in partnership with Microsoft Ventures as an innovation hub designed to assist the inception and development of high potential startups providing acceleration and incubation programs for startups with international ambition;
The promotion of events, seminars, tradeshows and exhibitions.
Braga, a city to Invest,to Visit and to Live
puBlic eventOpen to anyone in the audience.
1:45pm Guest Check-in & Demo Room Opening2:20pm Black Box Doors Open2:30pm Opening Remarks by Carlos Oliveira3:00pm Keynote by Cliff Reeves - Senior Director at Microsoft Ventures3:20pm Stellar Portuguese Startups Q&A by Caroline Philips •CristinaFonsecafromTalkDesk; •DanielaCeciliofromASAP54; •CarlosSilvafromSeedrs; •Gaspard’OreyfromZercatto;4:00pm The Pitches by the 2014 Startup Braga Acceleration Program Startups4:40pm RoadshowWinnersByFidelidade4:45pm Closing Remarks by Carlos Oliveira, João Couto & Lars Montelius and the Mayor of Braga, Ricardo Rio
private eventOnly for investors, mentors and corporations.
5:00pm to 6:30pmRoundtables for exclusive 10m speed meetings
PROGRAM OVeRVIew
Sponsored by:In partnership with:
I am very proud of what our startups achieved during the 16 weeks of intense work at Startup Braga. we assisted them to achieve an important milestone: more than 1,3M€ of capital investment! wow! All of this was accomplished in less than five months. The startups selected to be in our acceleration program showed true
commitment which helped us to accelerate their growth by adding value to their high potential projects, making them grow, enter the market and generate profits for the entrepreneurs and society.All of this was possible due to over 20 international mentors, to whom we thank, and who introduced our work to a global network. This was possible due to more than 200 hours they spent with our teams orienting them towards success. This was possible due to more than 100 hours of workshops and training our teams invested in. what seemed just a dream in May 2014, when Startup Braga was founded, is now a reality based on facts, and our goals turned into successes.1,3M€ of funding and products entering the market. That’s what we can show today. Startup Braga, our mentors and mostly our Startups teams have reasonstoallfeelwinners.Feelfreetogettoknowthembetterinthe following pages!And if you are an entrepreneur, you now know that we are here to help! Looking forward to starting the 2015 editon of ourAcceleration Program.
Carlos OliveiraCeO INVeSTBRAGA
weLCOMe NOTe
cliff reevesGeneral manager at Microsoft and responsible for the community team at Microsoft Ventures. At Microsoft since 2001, Cliff initially headed product management for windows Server. He subsequently led the team that developed Microsoft BizSpark, a program that has supported about 80,000 startups since its launch in Nov 2008.
João coutoGeneralmanageratMicrosoftPortugalsinceFebruary2013.Beforejoining Microsoft, João Couto worked at Vodafone as Board Member and CFOofVodafonePortugal,leadingateamof200peopleandmorerecentlyasCFOof“GroupCommercial”,partoftheVodafoneGroup,intheUK.
cristina FonsecaFounderatTalkdesk,a“callcenterinthebrowser”.Bornoutofacontest that cloud communications company Twilio put on in 2011 with a laptop as a prize, Talkdesk has since then raised more than $3.5million.
Daniela cecílioFounderandCEOatASAP54,aLondonandBragabasedstart-upfoundedinApril2013.ASAP54allowsuserstosimplyphotographtheobjectoftheir desire and then shop it, or similar ‘inspired by’ pieces, online.
carlos SilvaPresident, COO and co-founder of Seedrs, europe’s leading equity crowdfunding platform. He is also a co-founder of Beta-I, a Portuguese non-profit organisation that promotes entrepreneurship and innovation, is a mentor at several acceleration programs and serves as an advisor to multiple innovative startups.
gaspar d’oreyCo-founderandCEOofZercatto,amarketplacethatletstheExpertsof the stockmarket work on your investment portfolio. Like this, newbieinvestorscaneasily“piggy-back”onthosewhohavebeentrading stocks successfully.
lars monteliusDirector General at INL - International Iberian Nanotechnology Laboratory, ultra-modern fully equipped nanolaboratory. Lars MonteliusisalsoavisitingprofessorattheLundUniversity.
the startup Braga accelerator is a 4-month program focus on startups that develop mobile, web, medtech, e-commerce and
internet of things products.
By providing startups a program designed to help them build, execute and validate their business model, we want to increase
their chances of success and facilitate access to international accelerators, markets and funding.
we use the lean startup methodology, emphasising the business model over the business plan, encouraging a process of customer
discovery and development, and iterations to achieve the right product/market fit.
during the program, startups receive intensive mentoring, training
and guidance by specialist in technical and business aspects.
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Startup Braga acceleration
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proBlem IntheUnitedStates,every40secondsachilddisappears.Worldwide,yearly,8million children disappear. According to several studies, the first three hours following the disappearance of a child are the most crucial, and it takes about two hours to find its location.Regarding pets, it’s estimated that one in three dogs will get lost at least once throughout its life, and around 90% of them never return home.
Solution OneoftheFindstersecretsisinitsinnovativewirelesscommunicationsystem,used to establish communication between the child/pet module and its parent/guardian module (or the child/pet module and the Base Station). WithourRFprotocol,Findstercombinestheubiquityofusewithouttheneedfor monthly fees.
our DemoDay aSkwe are looking for contacts in the retail sector, both in europe and in the us. and we are also looking for investors, interested in future funding rounds.
the tWeet pitchfindster is a new and innovative gps tracking system working towards the safety of your loved ones, finding them whenever you want to. compared to other systems, there are no monthly fees!
FinDStermarket FindsterKidsandPetsaddresstwoseparatetargetmarkets:childrenandpets.TheFindsterKidsismainlydirectedtofamilieswithchildrenupto12yearsold(childrenthatdon’talreadyhaveasmartphone).TheFindsterPetsisdirectedat families with pets (dogs and cats). In both cases, our product is addressing toEuropeandUnitedStatesmarkets.
BuSineSS moDel The sale of systems online and the ads on the mobile app (secondary revenues) will be one of the main revenues of our project, considering the B2C market. Besides online sales, we intend to create partnerships with retail chains in ordertosellFindsterinphysicalstores.TherearealsofutureB2Bdevelopmentguidelines with this same technological platform that will allow us to include othermarketsandotherpotentialcustomers.OneexampleistheFindsterElders(directedtotheelderlymarket),theFindsterHealth(addressedtothenursinghomesmarketandforpeoplewithdementia)andFindsterFarm(livestock management with Google analytics).
traction The crowdfunding campaign on Indiegogo allowed us to achieve around 100k of revenue, from more than 900 backers in 46 different countries. More important than the investment was the market validation obtained that was accompanied by an extensive feedback that allowed us to optimize the system to the needs of the market. we’ve also closed our first round of investment.
David [email protected]
paulo [email protected]
andré [email protected]
virgílio [email protected]
márcio [email protected]
David [email protected]
proBlem An orthopedic surgeon cannot make a full preview of the surgery because he cannot observe the fracture in multiple angles in the same environment. All the planning process uses a 2D environment, so the surgeon does not have a stereoscopic view of the patient’s lesion.
Solution A novel way to plan all the orthopedic procedure. In a very simple and intuitive way, the orthopedic surgeon is able to perform any surgical planning moving the 3D model created from the patient’s CT scan and the 3D prosthetic material. The 3D environment allows a total anticipated surgery perception and the possibility to predict some post-surgical complications.
our DemoDay aSkInvest and join us on our mission to create beautiful, simple and intuitive medical tools which empower the physicians and helps them providing the best assistance and support to their patients.
the tWeet pitcha game changer in the surgical planning process. the orthopedic surgeon can analyze the surgery’s impact using a powerful 3d environment.
peekmeD
market Thevalueofthemarkettransactionsis27billionEurosanditisexpectedtogrow3.5%thisyear.Thenumberofsurgicalprocedurestendstoincrease,greatly due to aging, people’s desire to remain active longer, increase of obesity, increase of fracture related with osteoporosis and car accident.
BuSineSS moDel A freemium model for orthopedic surgeons, an annual subscription or perpetual license for healthcare facilities and a white label solution for vendors.
traction 5healthcarefacilitiesand30orthopedicsurgeonstestedourprototype.Weare also working with Professor José Carlos Noronha (physician of several high competition football players, such as Cristiano Ronaldo) and with Lisa Darsch who is helping us to maximize our technology and resources in the development and commercialization.
João pedro ribeiro939 092 [email protected]
Sara [email protected]
Jaime [email protected]
proBlememerging artists have extreme difficulty in showcasing their artworks. Also, most of the existing art galleries do not sell online. The problem is basically the same for both segments: the need for showcasing and commercializing their artworks to art lovers all around the world.
Solutionwe offer an integrated solution for artists and art galleries to sell their artworks. Our job goes beyond the online world, and also includes the logistics associated with getting the artworks delivered to their new owners. No headaches for galleries or artists: they just have to take care of the packaging, and the sold artwork will be directly picked up from their physical space.
our DemoDay aSkJoin us in this journey to help both artists and art galleries grow their ”artworks” recognition and range through a very simple and integrated solution. spread the word: art is just one click away!
the tWeet pitchone click away from unique and affordable art. select the artworks you love from artists and art galleries around the world.
Shair
marketOf the 40 galleries associated with the Portuguese Association of Art Galleries, none of them sells artworks online. Spain has around 106 official galleries, and theUKabout150,andalsomostofthemdon’tselltheirartworksonline.Onthe buyer’s side of the equation, if we consider the uncontested europe leader, theUKhad€231.9milliononsalesin2011.Europeisconsideredtoattractaparticularlyaffordableoffer,with81%oftheartworkssoldatlessthan€5,000.
BuSineSS moDel30% commission on sales related to registered artists. 10% commission on sales related to the art galleries. Also, we have monthly/annually revenues for both artists and galleries to access an analytics area on their profile at our website.
tractionIn8months,wehavemorethan7500users,andofthose,around760areartists.Abouttheartworks:+3400submitted/+2400approved/+150sold.Anewversionofthewebsitewillbelaunchedatthe28thofFebruary,andwealreadyhavepartnershipswith10galleriesfromPortugaland5galleriesfromSpain. And growing until the re-launching day!
mariana [email protected]
marta [email protected]
Joana [email protected]
ricardo [email protected]
raquel [email protected]
proBlemIn spite of the overwhelming costs involved, even the most developed countries are still unable to deliver timely, intensive and effective physical rehabilitation programs to their citizens. Since traditional rehabilitation services are costly and depend on specialized human resources, it is estimated that the majority of patients are receiving, on average, less than 2 hours of physical rehabilitation per week – against the general recommendation of a minimum of 3 hours per day.
SolutionThe SwORD system was specifically designed to be used by patients at the hospital or at home, with little or no supervision, extending the therapeutic footprint and empowering the patient with his rehabilitation. SwORD enables patients to accelerate their recovery with a more intensive and a higher quality therapy.Forrehabilitationcenters,itallowsforahigherprofitmarginpertherapyunit through a more efficient allocation of specialized human resources.
our DemoDay aSknetworking and feedback. we’re multidisciplinary by nature so, independently of your background, tell us what do you think of our approach, our ambition and our vision for the healthcare industry. we’re always seeking for advices.
the tWeet pitchat sword health,we’re reinventing the physical rehabilitation industry with the 1st digital therapy that amplifies therapeutic effectiveness.
SWorD health
marketIntheUSalone,eachyear,approximately795,000peoplesufferastroke.Asadirect consequence, the estimated annual cost for treating and caring for stroke survivorsissetat$36.5billion.InEurope,strokeaccountsforaround2millionpeopleperyearandacosttotheEUeconomyof€38billionayear.Itisprojectedthattheprevalenceofstrokevictimswillincreaseby25%inthenext20years.
BuSineSS moDelwe follow a B2B2P (Business to Business to Patient) model where rehabilitation centers are our core clients. The SwORD system is licensed on a subscription basis per-patient inserted into the system.
tractionBesides being supported by some of the most important rehabilitation centers in Portugal, Belgium, Italy and Sweden, recently, SwORD Health signed a partnership with Genesis Rehab, the largest rehabilitation chain in theUnitedStateswithmorethan1500rehabgyms,treating45,000patientseach day. This partnership was defined at the executive level with the ultimate objective of a large implementation of the SwORD system in their network of rehabilitation centers.
virgílio [email protected]
vítor tedim [email protected]
márcio [email protected]
David [email protected]
proBlemConsumer electronics (Ce) is growing rapidly and it’s not getting any easier for consumers to make smart purchases. Relevant shopping information such as the best deals, expert reviews and product videos, requires too much effort to find, and often gets ignored.
SolutionAggregate content automatically from a variety of high-quality sources, and effortlesslydisplaythemostrelevanttoconsumers.PepFeed’stechnologymakes it possible to help consumers while they’re browsing products online, or in-store, through browser extensions and mobile apps customized to each user’s profile.
our DemoDay aSkseed investment, contacts with retailers, pcws, brands or content publishers to establish promotional or affiliate partnerships.
the tWeet pitchpepfeed is a shopping assistant that helps consumers choose their next gadgets wisely while saving time and money.
pepFeeD
market113MpeoplebuyCEonlineintheUSalone,generatingyearlyrevenuesover$50Bandgrowingatmorethan12%Y/Y.PepFeedisfocusingonacoupleofregionsbesidestheUS,startingbytargetingcurrentusersofpricecomparisonwebsites (PCws).
BuSineSS moDelCost per Click and Cost per Acquisition for deals shown, sponsored content from publishers and brands, in-app purchases and advertisements. Also, API and white labeling opportunities.
tractionPartnershipswithmainPCWsworldwide,1,5k+usersinbeta,whitelabelplanned for a major PCw.
Daniel alexandre Bouçanova loureiro [email protected]
Francisco miguel da costa e [email protected]
Joel Filipe de araújo e Silva [email protected]
proBlemMany people suffer from pain or lack of strength in their hands. This situation has a negative impact in people’s lives and there is no commercial solution available to actively help them in daily activities.
SolutionA system that actively supports weight that otherwise would be supported by the hand and fingers. It looks like a regular glove, interacts seamlessly with the user and it’s small enough to be used everyday.
our DemoDay aSkcontacts for distribution
the tWeet pitcha patented support system that seamlessly improves hand function. It measures hand activity to provide a natural interaction and new services.
nuaDa
marketLack of strength comes naturally to the existing 800 million elderly people and to the 10 million yearly survivors of stroke worldwide. Hand pain is common to the50millionpeoplethatsufferfromarthritisintheUSAalone.
BuSineSS moDelPurchase of the physical system by the user’s via specialized distributors. Software based services allow for an additional monetization of the system overtime.
traction1 major partnership with an industrialization company and 1 investment that enables the full development of the system so that it can be sold.
Filipe Dias Quinaz [email protected]
proBlemThe textile industry is increasingly struggling with: •Alotofslowchannelstosolvethedaytodayproblems. •Peaksandbreaksinproduction. •Outsourcingdifficulties. •Shortdeliverydeadlines. •Whohasthecapacityandabilitytoproduce,tosellortobuytextile products and services?
SolutionAn industry in one place – www.texbizz.pt- with an efficient, practical and quick service, which allows textile companies to interact with each other, in real time via sms, email or the web. In just minutes it’s possible to interact with one, hundreds, or even thousands, of textile companies efficiently and effectively.
our DemoDay aSkwe are looking for investors who should believe in our vision, which is to create a mesh network of textile companies.contacts that bring value to the project are welcome.
the tWeet pitchtexbizz is a web portal where all the players of the textile sector can interact with each other and whose mission is to facilitate and accelerate the businesses of the industry. we connect textile companies in a simple and fast way!
texBizz
marketTheglobalmarketvalueis1.347,1B€.Thetargetmarketinthisfirststageare276,000textilecompaniesoperatingintheEU-28andNorthAfrica.Thevaluegeneratebythismarketis165,3B€.
BuSineSS moDelA subscription business model with additional fees for preferential listing and for adding credibility (e.g. quality certifications).
tractionMorethan1300usersthathadplacedabout350productiveneeds.Thesuccess of the deals is about 90%.
alberto Filipe carneiro mendonça [email protected]
nuno miguel Faria de [email protected]
top
inte
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l men
torS groWn upgroWn
up
Andy McCartneyCEO in Residence, Microsoft Ventures UKLondon, United Kingdom
Celso MartinhoFounder of sapo.pt
Portugal
Francisco van ZellerHead of Digital Marketing, Samsung Electronics EuropeLondon, United Kingdom
Franklin M.Luzes Junior
Microsoft Ventures Director
São Paulo, Brasil
Gastão TaveiraChairman Altitude SoftwareLisbon, Portugal
Luís Moura e SilvaFounder and CEO
of WIT SoftwareCoimbra, Portugal
Rui PaivaChief Executive OfficerLisbon, Portugal
António MurtaManaging Partner at
Pathena SGPS S.A.Porto, Portugal
Carlos OliveiraInvest Braga PresidentBraga, Portugal
Dave DarschFounder of the
CEO-Collaborative ForumBarcelona, Spain
Tiago Silva LopesData and Multiplatform Content Director, Portugal TelecomPortugal
João CoutoDiretor Geral
Microsoft PortugalPortugal
João Paulo GirbalEmpresário e GestorPortugal
Paulo PimentaFounder and
Managing Partner kuantokusta.pt
Portugal
Turi MuntheExecutive Chairman Line-Up
Pedro JanelaCEO WYgroup
& partner eggNEST
Jorge BatistaFounder and Co-CEO at PRIMAVERA-Business Software Solutions, SAPortugal
José DionísioFounder and Co-CEO at PRIMAVERA-Business Software Solutions, SA
Portugal
Why Join uSStartup Braga Acceleration program is a great opportunity to push your startup forward,the7teamsparticipatinginthe2014editionmanagedtoraisedover1,3 Million euros in funding even before the demo day. we connect you with over50entrepreneurs,investors,industryexpertsandexecutivesandwealsoprovideofficespace24/7,accesstoanetworkofstartupproviders,top-notchworkshops and a community of over 30 startups. In the end, you also have the opportunity to participate in our internacional roadshow. No equity is taken.
Startup Bragaaccelerationprogram
#2
What We are looking For Above all, we are looking for great teams. Our program is intense, so it requires our teams to give their absolute best. Skill set, track record, motivation and resilience are some of the things we will be looking into when selecting the teams.
we’re also looking for innovation. we are not necessarily looking for 100% original ideas, but we are looking for unique execution strategies. we’re looking to disrupt industries with the startups we work with.
Finally,weonlyconsiderteamsthatalreadyhaveafunctional minimal viable product. This is the stage where we can add more value.
hoW the program lookS like
the 2015 Startup Braga acceleration program is starting on april 14 and will run for 3
months with a limited number of teams. this time the focus will be on mobile/ ecommerce,
medtech and nano technology.
Week 1 - 3DeFine
In the first 3 weeks, the teams will have access to workshops on Business Model Canvas and Lean Startup.Usingtheknowledgeandthetools,theteamswill then focus on validating the problem and the solution.
Week 10 - 12pitch
The last two weeks, will be spent on preparing the pitch and all the documentation necessary for potential partners and investors.
Week 4 - 9BuilD
In the second phase of the program, the teams will be focused on building, testing and validating the minimum viable product and collecting and incorporating the feedback of potential clients.