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Presentation TitleSubtitle if applicable

Presenter Name, Presenter TitlePresenter Name, Presenter TitlePresenter Name, Presenter Title

Session Number 000

Starting Up A Successful Notary BusinessBoot Camp Edition

Daniel C. Lewis, President of Indiana Notary Association

How to Get the Most From This Boot Camp

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Evaluations

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Agenda

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• Income Opportunities• Types of Businesses• Important Business Questions• Technology• Protecting Your Business

Income Opportunities

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Types of Business-Sole Proprietor-Limited Liability Company (LLC)-Partnership-Corporation

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Sole Proprietor

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Limited Liability Company (LLC)

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Partnership

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Corporation

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Important Business Questions

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What will I need to get started and what are my startup costs?

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What will I need to maintain my business and what are the monthly costs?

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How much do I need to earn?

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How much time must I spend to earn this?

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How many months will it take me?

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What are my obstacles?

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Group Activities

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Technology

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Protecting Your Business-Notary Bond-Errors & Omissions Insurance

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Notary Bond

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Errors & Omissions Insurance

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Recap

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Questions

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Contact me atDaniel C. Lewis, President Indiana Notary [email protected]

317 403 1282 direct

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mailto:[email protected]

Getting a Business Line of CreditAlisha Allen

Owner, ABA Enterprises, LLC

Marketing Your Notary Business

Dean Calvert Steve Allison

Marketing Your Notary BusinessDon’t Be a Commodity


Identify Your AudienceWho is your ideal prospect (customer)?• Most profitable signings• Types of signings you like the most• Your area of specialization


Identify Your Audience

TAKE ACTION NOWBrainstorm your ideal clients

Marketing Your Notary BusinessDiscover Their Problem

• What is important to them?• Have a conversation• Send a survey (www.SurveyMonkey.com)• Make observations• You may discover multiple problems

http://www.surveymonkey.com/


Develop a Solution

Unique Selling Proposition (USP)

“A way of explaining your positionagainst your competition.”



• Summarize/foreshadow a chief benefit• Can be built around anything• Should answer the burning question in prospect’s/client’s mind



• Combine USP with irresistible offer• Be in right place at right time with right USP• Values-based USP



• Building USP around what clients don’t like• Mission-based USP• Crafting your USP around a unique angle



TAKE ACTION NOWBrainstorm your Unique Selling Proposition


Align Your USP with Your SMP

Single Motivating Purpose

“I get up in the morning to do these actionsin order to produce these valuable results for others.”


Align Your USP with Your SMP

Single Motivating Purpose

TAKE ACTION NOWWhat is your Single Motivating Purpose?

“I get up in the morning to do these actionsin order to produce these valuable results for others.”


Create Your Message

The most powerful weapon you have over other Notaries is…

Your Personality


Create Your Message

Write Attention-Grabbing Headlines


Create Your Message

Tell Your Story


Create Your Message

Make Your Story Their Story


Create Your Message

Identify Their Problem


Create Your Message

Agitate Their Problem


Create Your Message

Solve Their Problem


Elevator Speech“A short summary (30 sec. – 2 min.) to quickly and simply define your

value proposition”• Be ready• Be prepared• Be brief• Focus on the problem you solve


Create Your Message

TAKE ACTION NOWBrainstorm a rough draft of your elevator speech


• Google• Yellow Pages• Associations• Referrals

• Trade Publications• Business Directories• Social Media

Gather Your Audience (Build Your List)


Create a Spreadsheet (Master Contact List)Company NameCompany AddressCompany Phone NumberMain Contact NameMain Contact Phone NumberMain Contact Email Address

Gather Your Audience (Build Your List)


Get Your Message in the Right Hands

Getting Through the Gatekeeper

• Know who the decision-maker is• Send it directly to the decision-maker


Get Your Message in the Right Hands

Getting Through the Gatekeeper

• Cloak the message• Force the gatekeeper to share it


Get Your Message Read

• Grab their attention Headlines Images Unique presentation


Deliver Your Message

• Be everywhere your prospects/clients are Website Email Business Cards Brochures



• Be everywhere your prospects/clients are Social Media

* Twitter * SnapChat

* Facebook * LinkedIn* Instagram * Periscope



• Be everywhere your prospects/clients are Direct Mail

* Postcards * Flyers* Letters * Greeting Cards* Bulk Mail * Shock-and-Awe Box



• Be everywhere your prospects/clients are Google AdWords Facebook Ads Search Engine Optimization (SEO)



• Be everywhere your prospects/clients are Billboards Restaurant Menus Local Newspapers



• Be everywhere your prospects/clients are Associations

* Ads in their publications* Sponsor events* Be a vendor


Follow Up

• It takes an average of 7 contacts to get a “yes” Email ▪ On Social Media Letter ▪ Bulk Mail (Form letter, etc.) Phone ▪ In Person


Delivering Your Message

TAKE ACTION NOWBrainstorm where, when, and how you are going to deliver your message.

What one idea are you going to implement in the next 30 days?

Steve Allison & Dean Calvert

Email us: [email protected] us on Facebook: CloserHUBFollow us on Twitter: @CloserHUBConnect on LinkedIn: Dean CalvertInteract with us: www.CloserHUB.com

Take Action Get your FREE Marketing Master Course Read our FREE Blog Find helpful Notary tools/resources Launch Your Closing Command Center

Thank You!

mailto:[email protected]

http://www.closerhub.com/

Presentation TitleSubtitle if applicable

JUSTIN EMIGVP, MARKETING AND INNOVATION

WEB TALENT MARKETING

GROW YOUR BUSINESS WITH HELP FROM GOOGLE

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HELLOI am Justin Emig• Holds 10 digital marketing certifications

• Has 9 years of digital marketing experience

• “Googles” for a living

• Reads A LOT, tinkers, and thinks about the future

• Obsessed with the consumer in the intersection of retail and digital

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• How Google ranks websites and what it takes to win.

• Google My Business: Ensuring you are present and able to be found on the maps for your most relevant keywords.

• Exercise Time

• The Role of Content in Rankings: How you can improve your rankings with relevant keyword and page copy.

• Google AdWords: Leverage Paid Search advertising to reach target audiences with less than $300 a month in advertising spend.

• Google Analytics: A free tool to understand more about the people who come to your website.

AGENDA

HOW DOES GOOGLE RANK WEBSITES?

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Localized Searches Non-Localized Searches


But first… What do these searches look like?

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WHAT IS A LOCALIZED SEARCH?

• Showcases localized intent

• Google assumes you are looking for information about a business within a near proximity.

Map Listings >>

Traditional Organic Listings >>

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WHAT IS A LOCALIZED SEARCH?

Mobile Search >>

<< Desktop Search

Above ‘Fold’

Above ‘Fold’

Further Refinement >>

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WHY IS MOBILE LOCALIZED SEARCH IMPORTANT?

• 3.5 billion searches happen every day• 60% of searches are from mobile devices

699 million searches a day are related to location. Source: Google Internal data

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WHAT IS A NON-LOCALIZED SEARCH?

Mobile Search >>

<< Desktop Search

Above ‘Fold’

Above ‘Fold’

What is the Difference? No Map Pack

TOO MUCH JARGON? LET ME EXPLAIN

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Relevancy Authority

● What websites have content related to dogs?

● Of those websites, does the content mention dogs with disabilities?

● Of those websites, which ones have images of dogs with wheelchairs? The searcher appears to be looking for images.

● Of the sites that have content related to dogs with disabilities or wheelchairs, which ones have other people trusted?

● How many other sites have considered this site to be a relevant and authoritative source on the topic of dogs with wheelchairs?

● How long has the website been around in which they have had content speaking on dogs?

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WANT TO KNOW HOW GOOGLE TELLS US THEIR PERCEPTION ON INTENT?

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HOW DOES GOOGLE RANK WEBSITES?NON-LOCALIZED SEARCHES

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HOW DOES GOOGLE RANK WEBSITES?LOCALIZED SEARCHES

ALL FACTORS YOU ARE ABLE TO CONTROL

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GOOGLE MY BUSINESS

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GOOGLE MYBUSINESS

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GOOGLE MYBUSINESS• Free platform that provides a free listing for

businesses with brick-and-mortar location(s).

• Provides helpful information for consumers searching for local businesses.

• Powers Google Local/Maps listings.

• Allows you to control several business elements, such as: ○ Address○ Phone Number○ Images / Videos / Tours○ Hours (Regular & Holiday)○ Services○ Promotions

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GOOGLE MYBUSINESS• The first priority is to Claim Your Listing, if you

haven’t already.

• This allows you to complete the necessary fields.

• Consumers are able to add information if they want, however, it is best for you to control your information.

• Think of the importance of Directions in this search. They must be accurate.

• Items to ensure are correct: ○ Category (Notary Public if applicable)

■ Google has a large list to choose from. ○ Address○ Hours○ Website

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GOOGLE MY BUSINESS

• Here is an example of a best-in-class Google My Business listing.

• Hours defined, Q&A present, website link, phone number.

• Google then populates this with additional relevant information, such as Popular Times and how long people spend there.

How much more helpful is this to a consumer, than the one on the previous slide? >>

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• Understand local intent. What searches present a local result (map), vs. no map. ○ Pro Tip: Do the search yourself. See what you get.

• How are customers talking to you on the phone? What words are they using? ○ Search is conversational.

• Think of the customer’s problem. Is it need based vs. want based? ○ Which document do they need? ○ Are they buying a car/house? ○ Where do you fit into their overall purchase?

• Do you think people randomly search for a Notary? They have a need/want that must be fulfilled.

• Remember the role of geography and proximity to the searcher.

HOW TO BE FOUND FOR RELEVANT LOCAL SEARCHES?

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EXERCISE: WHAT ARE SOME RELEVANT KEYWORDS FOR YOUR BUSINESS?

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THE ROLE OF CONTENT IN RANKINGS

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THE ROLE OF CONTENT IN RANKINGS

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THE ROLE OF CONTENT IN RANKINGS• Fundamentally, a search is a QUERY (aka question).

• The point of content is to:○ Answer their question!○ Leave them with a positive interaction with your site.○ Potentially nurture them to a point of conversation.

■ Conversation = Conversion

• Context is everything. Google connects queries to websites relevant and authoritative for that query.

• If you do not say it and it is a query used by your consumer, you will not rank for it.

• Ensure that the text on your website uses the correct keywords, but do not overdo it. ○ Think subject matter. Notaries are called many different

things to differing consumers. Google understands that.

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GOOGLE ADWORDS:LEVERAGING PAID SEARCH TO REACH A LARGER AUDIENCE

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WHAT IS GOOGLE ADWORDS?• Google’s advertising platform.

• Essentially an auction, in real time, performed billions of times per day. Think real estate. You bid on the space (keywords) that you want, in order to reach the audience you want to reach.

• You bid on specific keywords or combinations of keywords.

• Shown above the Organic Results (even Maps).

• Is there a budget requirement? No.○ Everything is cost per click and you set budget

limits. ○ Spend as little or as much as you want. ○ Have done it for $250 per month all the way up to

$1 million per month.

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WHY IS ADWORDS WORTH IT?

• This is the amount of monthly searches for the query… Notary near me… in Lancaster County PA (population of 500k).

• The intent of that particular query is strong for someone who wants to visit a brick-and-mortar notary.

• You have the ability to place an ad for your business at the top of that page, above maps for that keyword. Top results receive approximately 30% of all clicks.

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ADWORDS CAMPAIGN OPTIONS

● Estimated Bid Amount for Notary Near Me within Lancaster County = $0.76 per click○ This means for $300, you could earn 394 clicks, which means 394 more people visiting your website,

learning about your services and potentially visiting your location. ○ That is also only bidding on ONE keyword. Think of the earlier exercise.

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GOOGLE ANALYTICS:UNDERSTAND MORE ABOUT YOUR AUDIENCE

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WHAT IS GOOGLE ANALYTICS?● Google Analytics is a free tool from Google that

provides you information about your consumer’s interaction with your website.

● Information available includes:○ Geographic location (down to city)○ Device (mobile vs. desktop vs. tablet)○ Demographics (age, gender, parental status)○ Topics (items they are interested in, i.e. news)○ What pages they are visiting on your site○ Social networks (did they come to your site from

Facebook, etc.)○ Length of stay on your site, etc.

● This information is to be used to help you understand who is finding your website and what they are doing.

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WHAT SHOULD YOU USE GOOGLE ANALYTICS FOR?● Understand what channels (Google Organic, AdWords,

Facebook, etc.) are bringing people to your website.

● Understand if you are reaching people within your geographic radius (people who could physically come to your location).

● Learn which pages on your website people are viewing the most. This could help you further improve those particular pages to attract even more.

WHAT DO THESE MEAN?

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RECAP• Google’s job is to connect consumers’ queries with websites that are authoritative and

relevant resources to answer that question.

• Control the controllables.

• Claim your listing on Google My Business○ If already claimed, make sure information is present and accurate.

• Ensure your website answers questions, instills an impression, and nurtures them to conversion.

• Leverage Google AdWords to reach a larger audience by bidding on specific keywords most valuable for your business. Perform these searches and see if others are bidding on them. If not, GO!!

• Make sure you are using Google Analytics to understand where people are going on your site and how they got there. Hint: It is free!

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QUESTIONS?

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THANK YOU!!!

Closing CommentsQ&A

Jennifer GloverPresident & CEO, Prestige Notaries

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