starting from scratch: how to build a successful email marketing program
TRANSCRIPT
Starting From ScratchHow to build a successful email marketing
programme
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Small Business Evangelist, Constant Contact
Presented by Tamsin Fox-Davies
constantcontact.com
@tamsinfd
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Where are you today?
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91% check email daily
Why do email marketing?
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MoneyTime Impact
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Personal email update?20mins x 100 = 33hrs
Email newsletter?2hrs x 1 = 2hrs
Time
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Money
=Email has the highest rate of
return of any online marketing medium
£38 for every £1 spent
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76%of subscribers
made a purchase from an email campaign
Smith-Harman survey
Impact
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The magic of the ‘opt-in’
Say NO to SPAM:SPAM doesn’t workSPAM damages your brandSPAM is in the eye of the beholder
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The magic of the ‘opt-in’
People WILL join:You have to askThey have to see whyThey have to feel safe
Lessons in list-buildingAdd “Join My List” to your
websiteAdd a link to your email
signatureGet them on Facebook
Create a paper form (don’t just rely on
technology)
Prepare your “pitch” and ask.
Just ask.
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Common pitfalls to avoidMy pet peeves
1. Dull content2. Too salesy3. Low frequency4. All image5. Missing links
Examples to go here
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Three simple steps…
1. Get your contact list together, even if it’s just five people.
2. Create and send one campaign…hit send!
3. Watch what happens…do more of what works.
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Get started!
Sign up at customerfocus.com/constantcontact$16 / £12 for Customer Focus Users$20 / £15 standard pricing
Includes unlimited emails to 500 contactsMobile optimized templatesLive supportNo contract – cancel any time