starting a biz - a brief summary
DESCRIPTION
Some sharing on what I had capture after doing more than 50 business plan.TRANSCRIPT
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Prepared by Daniel Chang
Starting A Business
Manifestation of Dream
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Foolish
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Why – start a biz?
Personal
Goal
Changes
In Life
Take
Action
Leverage
On Your
Talent
Engage
People
Get The Result
(Money)
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What is your passion?
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Business Plan VS Business Model
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Business Model
A business model describes the rationale of how an organization creates, delivers, and captures value[1] - economic, social, or other forms of value.
It gives a complete picture of an organization from high-level perspective.
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Business Plan
A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals.
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Executive
Summary
Company
Description
Product
Services Marketing Strategy
Operation
Plan
Management
Team
Personnel
Plan
Financial
Projection
Supporting
Document
Business Plan Anatomy
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Executive Summary Why
should I pay
attention?
What are you
offering?
Who are your
market?
How do you make money?
How much investment
require?
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Company Description
What is the name?
Why this venture is created?
Who is behind?
Vision + Mission
USP + Brand
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Product or Services Offering P
robl
em
Solves what customer problem? So
luti
on
Why your ideas is better, cheaper or more innovative?
Ado
ptio
n How would the customer adopt your offering? U
niqu
enes
s What technology, pattern & process that make it attractive?
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Marketing Strategy
Customer
Marketing Program
Marketing
Approach
Market
Scenario + Competition
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Operation Plan
• Organization Design Manpower Plan Value Chain Partner
Org.
• IT & Business Intelligence Performance Management Quality Management CRM (R.I.C.E)
System • Management Process
Marketing Process Sales Process Procurement Process
Process • Office • Plant • Branch • Office Automation
Location
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Management Team
CEO
Director of Marketing/Sales
Director of Operations
Director of
Finance HR Director
Strategic
Planning
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Personnel Plan
Policies
Rules & Regulation
Human Capital
Development
Performance
KPI
Reward
People
Jobs Description
Remuneration
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Financial Projection
1 year to 5 years duration
Start-Up Capital
Balance Sheet
Break-Even
Analysis
Income Statement Cashflow
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Supporting Document
Legal Documents
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change
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When are you going to take the ACTION!!!