E X P E R I E N C E A N

S T A R T W I T H T H E F I N I S H

A 21st Century PVDF coil coating, beats allthe old favorites. Harder and more flexiblethan all other PVDF coatings on the market,it’s a premium system with a competitivewarranty and the added benefit of DuPont™

Teflon® surface protector. The combinationof Dura Coat Product’s advanced 70%

PolyvinylidineFluoride formu-lation and the universally recog-nized protectiveproperties of

Teflon offers winning results in a surfacethat’s easy to clean with mild detergentsand exceptionally resistant to installationscratching, scuffing, marring, staining andtransit abrasion. Designed to be applied as a two-coat primer/finish system with DC477 primer, the tough Durapon 70 system protects your buildings against the tough elements.

Flexible, too.Durapon 70 flexibility handles the mostdemanding post-forming and bending operations. Formulated to be applicator-friendly on all lines, this trouble-free coatingapplies on hot dipped galvanized, zinc-

aluminum alloysteel, aluminumand difficult substrate surfaces.Through improvedrheology, it has a

smooth finish for all coil coating and rollforming equipment, for consistent color,hide and thick film build at high line speeds.

Many colors of green.Whatever color you’ve specified, Durapon70 can match it. Our custom color matchingprocess allows fast and accurate delivery of even special colors, including metallicsand exotic finishes. Colorfast and environ-mentally friendly, the combination ofdurable ceramic and premium exterior gradeCool Roof pigments deflects UV rays tolessen the heat island effect, achieving the highest color and glossretention. ContinuingDura Coat Product’sfounding commitmentto reduce the carbonfootprint and be environmentally friendly,Durapon 70 complies with the Cool RoofRating Council, Energy Star and LEED 29 standards.

Upgrade your roofing and siding coatings for a competitive advantage.Dura Coat’s premium coating finishes perform better than ever and look newer longer.

atings for a competitive advantage.form better than ever and look newer longer.

hybrid custom coilcoating is tough as nails, yet smooth as silk.Formulated from Dura Coat Product’s propri-etary resin system, Ceranamel’s ceramic/porcelain-type finish is harder and more resistantto abrasions and stains than any conventionalcoating. When applied over the DC477 universalprimer, this hybrid polymer coating with siliconeforms a rock-hard surface that protects againsttransit and installation damage.

Hard and fast rules.Ceranamel offersthe best hardness/flex ratio availablein the industry.Developed withinternal lubricantsto handle the toughest roll-forming applications,it runs at the highest line speeds. It’s knownfor its durability and formability, and as thesuperior, cost-effective choice of roof and sidepanels on residential, light commercial andmonumental applications. With excellent U.V.resistance, high color and gloss retention, itapplies easily on primed hot-dipped galvanized,

zinc-aluminum alloy steel, and aluminum substrates. The formulation uses the highestquality exterior grade cool pigmentation for

long-term exteriorperformance. TheCeranamel familyof coatings is popular for suchapplications as

HVAC, office furniture, doors and appliances.Options include formulations with DuPont™

Teflon® surface protector to keep buildingslooking newer longer, and antimicrobial systemsto inhibit the growth of common microorgan-isms in appliance applications. With or withoutthese additions, the innovative properties ofCeranamel, when applied as a two-coatprimer/finish system, support the toughest,most competitive performance warranties in the industry.

Tough but friendly.Beyond its application-, fabrication- and installation-friendly qualities, Ceranamel is a friend to theenvironment. It’s available in cool roof formu-lations that comply with the Cool Roof RatingCouncil and meet the minimum solar reflectancerequirements for Energy Star approval criteria.

Teflon® is a registered trademark of E.I. DuPont de Nemours andCompany, used under license by Dura Coat Products, Inc.

E-mail: info@duracoatproducts.com • Website: www.duracoatproducts.com

H E A D Q U A R T E R S

5361 Via Ricardo, Riverside, CA 92509, U.S.A. Telephone: (951)341-6500

Fax: (951)341-6505

S O U T H E A S T D I V I S I O N

26655 Peoples Road, Huntsville, AL 35756, U.S.A. Telephone: (256) 353-7800 Fax: (256) 353-9873

EXTRAORDINARY TIMES REQUIRE

EXTRAORDINARY MEASURES.While those words are true today,they were also true in 1986 when I started Dura Coat Products. Thefirst factory was built in SouthernCalifornia which had the nation’smost stringent environmental restric-tions. I knew if we could handle the air quality issues there, we could handle them anywhere.

Today the world’s financial state again requiresextraordinary measures. Here at Dura CoatProducts, we’re going to great lengths to assistour customer/partners. As a result, we’re hearingthings like: “They have been a very good partnerto us. They have the products, technical supportand commitment to service to be one of our very best supply partners.”

We take pride in helping solve our partners’problems. When everyone wins, when everyonebenefits — you know the team is doing solid work.

One thing we’ve never compromised is quality.If we deliver an exceptional product at a fairprice, we’ll always have customers. I’m proud to say our products remain the finest in theindustry. Our coatings have some of the hardestfinishes available and withstand job site scuffingand marring. At the same time, they are easily

post formed. Ease of application isequally important. We were told bya customer at a test run, “I just putit in the pan and it ran.” Another,after a trial production run, said, “It ran at 600-700 feet per minutewith no problems. I didn’t think you could do it, but you did.”

It was a new user and they’ve been a loyal customer ever since.

A favorite story is about the customer whoasked if our coating was as good as the premium coating he had been running for years. Our answer was, “No. It’s better.” Forty-year-old coatings just can’t compete withtoday’s upgrades. As an example, our coatingsnow have Teflon®, which resists dirt and stains sothat buildings look like new for a longer time.

Dura Coat Products has a heritage of beinggreen. With our second factory built adjacent toa wildlife preserve, we live with daily concernsabout environmental issues. We’re active withCool Roof pigments to diminish the heat islandeffect and high solids to reduce VOCs. Our R&Dlab is constantly working to improve our productofferings by reducing pollutants, lowering curingtemperatures, developing greener products andreducing the carbon footprint. Around here, innovation starts with the finish. Mike Hong