Development of a strategy

implementation plan for an app based

start-upGroup – 8Section A

Akshata Bangalore (H16005)Nishu Garg (H16032)

Prashanthi Balaji (H16034)Srinivas V (H16050)

Supply ChainFulfilment Centre

1. Controlled /regulated environment2. Real time inventory details

3. Quality standards

Returns Management

1. Bar coded identifiers-to handle and process returns

2. Quality assurance and feedback-to address root causes of returns.

Data Management

1. End to end tracking2. Order management

Last Mile Delivery

(Shorter Turnaround Time)1. Prescription check

2. Direct delivery from the supplier

Our company is dedicated to delivering quality medicines with quick service without compromising on safety and privacy by being a one-stop solution for all your medical needs

Source: http://holisollogistics.com/

Vision

Key Partners• Sony Pictures

Entertainment• India Post

Key Activities• New stories every

month• Bringing new

characters• Designing innovative

graphics• “Nagraj novelities”-

sells merchandise of Raj Comics

• Translate comics to regional languages- Bhojpuri, Punjabi, Nepali

ChannelsMarketing Channel Newspapers• Punjab kesari• Rajasthan Patrika• Chutti Vikatan (Tamil)Schools- CampaignsInternet• www.rajcomics.com• Websites of newspapers• Mobile Apps to read and

downlaod comicsTelevision• TV series on Nagraj• Movie by Sony Pictures

Entertainment on Doga

Customer Relationship• Birthday parties

for Characters where fans are invited

Cost Stream1. Graphic Designers and other employees2. Printing costs3. Marketing Costs

Revenue Streams1. Reader base of 5-6 crore2. Each new issue of Nagaraj comics sells half-a-lakh copies @ Rs

Customer

SegmentsAgeChildren -6 to 12Teenagers- 13 to 17IncomeMiddle ClassUpper Middle class (planning)Language Hindi (Major)Regional languagesEnglish GenderTap into young females segment

Sales Channel• Offline through stores• Online through India Post

Value PropositionCreate a unique reading experience for global comic book readers through innovative characters, new storylines, frequent new comics

*For one time customers: order acceptance subject to availability

Double checking of the order by delivery guy

Order received

Local Office Order accepted

Pharmacy

One-time customers

Direct delivery in unmarked boxes

Prescription checked

Push notification from app-confirmation for order refill

Regular customers

Ideally, 15 days before stipulated delivery

Prescription & Order

confirmed

Stock received in local office

Medicine pre-sorted into smart packs on a daily

basis by company pharmacist +

barcode

Source: http://www.speedmedicine.com/home.aspx

Workflow

Profitability

Increase Market share

Premium charge for select products

Retain old customers

Bring in new customers

CredibilityCustomized daily sorted orders (28

days)Redeemable points Referral codes Collaboration with

doctorsFlexibility for

emergency orders

Faster order processing24x7 availability

Limited varietyTime-bound delivery

Direct delivery from suppliers

Increases frequency of orders

Privacy considerations

Bar-code identification

Collaboration with verified pharmacies

End-to-end order tracking

Real-time inventory data

One-time license checking by legal

team

Random quality checks

Strategy Map

Strategy MapPerspective

Balanced Scorecard Action PlanObjectives Measurement Target Initiative

• Increase margins• Increase volumes• Decrease operating costs

• Maximize availability• On-time delivery• Customized services• Promotion incentives

• Reduce turnaround time• Customized packaging• Order tracking• Increase vendor base

• Strengthen vendor relationship

• Training delivery persons• User-friendly app

Financial

Customer

Process

Learning

• Profitability per order• Number of orders• Cost per order

• Variety of medicines• Number of orders

delivered late• Reminders sent• Number of referrals

• Number of repeat orders• Maximising area base for

vendors• Pharmacies with real time

inventory tracking • Fill rate• Response time• Improvement achieved• Customer complaints

regarding app

• Profitability - 5%

• 1000 per day• <3%

• Profitability - 5%

• <1%• All reminders• 10 per day

• 70% repeat orders

• 2/sq.km.• Real-time

update• 95% fill rate• 2 hours for

emergency• 3 days for

regular• <1% of total

users

• Premium on emergency orders• 20% offer for regular customers• Inventory-less operations

• By diversifying profile of suppliers• 20% buffer time• Push messages in the app• Collaboration with doctors for

referrals

• Packaging USP, each package customized for 28 days

• Diversify vendor selection to broaden variety of medicines

• Enable real-time inventory by linking supplier billing system to our database

• By broadening supplier network• Emergency orders prioritized and

FIFO exception is made• Training on medicines and

brands to ensure error-free deliveries

• Continuous updates for apps

App development

Acquire legal team

Select suppliers

Workforce acquisition

Marketing activities

Acquire fixed capital

6/1/2017 7/31/2017 9/29/2017 11/28/2017 1/27/2018 3/28/2018 5/27/2018 7/26/2018 9/24/2018 11/23/2018

Roll-Out Plan