start up pitch tips

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  • 8/6/2019 Start Up Pitch Tips

    1/2

    Startup Pitching

    Tips for a successful presentation

    Cover slide

    Your captivating tagline

    Your vision or mission

    Your contact information

    1. The Problem

    Plausible problem description,

    illustrated with a short personal story,if possible

    Is it a real problem (not only my own

    one)?

    What happens if we do not solve it?

    How big is the market opportunity?

    How established (or nascent) is the

    market?

    Do you have a credible claim on

    being one of the top two or three

    players in the market?

    2. Your Solution

    What is your product/service?

    How does it solve your customers

    problem?

    What is unique about your product/

    service?

    What are the benefits of your

    solution?

    3. Business Model

    How do you make money?

    What resources and partnerships will

    you need?

    What costs do you need to cover?

    What is required to become

    profitable?

    4. Underlying Magic/Technology

    Less words, more diagrams,

    flowcharts and pictures

    Bring prototype along, show it,

    results of studies

    Intellectual protection strategy

    5. Marketing and sales

    Who are your customers (list)?

    How will you reach the targetcustomer?

    What is your sales, marketing and

    distribution strategy?

    What is the current sales pipeline?

    Always mention market research

    studies source (Forrester etc)

    Your business idea pitch should be concise, captivating, and convincing.

    Here are some tips for a 10 slide presentation for a startup.

    www.aepartners.fi

    2011 AE Partners Oy 1

    http://www.aepartners.fi/http://www.aepartners.fi/
  • 8/6/2019 Start Up Pitch Tips

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    6. Competition

    Who is your existing & likely

    competition?

    What are the competing

    technologies?

    Who is adjacent to you (in the market)

    that could enter your market (and

    compete) or could be a co-opted

    partner?

    What are their strengths/

    weaknesses?

    Why are you different?

    7. Team

    Who is your management team?

    What is their experience?

    What pieces are missing and what is

    the plan for filling them?

    8. Projections and milestones

    No graphs (investors prefer financials

    in a table)

    For each time period, add headcount

    and cash balance. It should be clear

    how you expect the company to

    perform top line and bottom line

    three years out, and how much

    capital will be required now and later.

    Pricing and quantities could be

    helpful

    What funds have already been

    raised?

    How much money are you raising and

    at what valuation?

    How will the money be spent?

    How long will it last and where willthe company "be" on its milestones

    progress at that time?

    How much additional funding do you

    anticipate raising & when?

    9. Status and Timeline

    What is your stage of development

    (technology/product, team, financial

    metrics/revenues)?

    What has been the progress to date

    (make reality and future clear)?

    What are your future milestones?

    10. Summary and call to action

    Summary of what you are offering,

    and why it is a feasible investment. What are the proposed next steps.

    Questions/answers.

    Inspiration and sources

    Jean-Pierre Vuilleumier, Guy Kawasaki

    Brad Feld, David Cowan

    Tips from investor/advisorDavid Cohen

    Grab me!

    Tell me quickly what you do and

    why I should care.

    Make it painfully obvious that I

    should pay attention.

    Establish credibility.

    Be specific, not general.

    Dont rely on things outside yourcontrol.

    Contradict conventional wisdom.

    Play on a known fear.

    Make me laugh.

    Be appropriately different.

    Make me think.

    Show, dont tell.

    Illuminate the problem.

    Explain the pain.

    Get another meeting!

    People will listen or read They

    will not do both!

    Im really going to remember one

    or two things you said.

    These tips are provided by Aarni Heiskanen, Founder and

    CEO of AE Partners - www.aepartners.fi 2

    http://www.aepartners.fi/http://www.aepartners.fi/