start up pitch tips
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8/6/2019 Start Up Pitch Tips
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Startup Pitching
Tips for a successful presentation
Cover slide
Your captivating tagline
Your vision or mission
Your contact information
1. The Problem
Plausible problem description,
illustrated with a short personal story,if possible
Is it a real problem (not only my own
one)?
What happens if we do not solve it?
How big is the market opportunity?
How established (or nascent) is the
market?
Do you have a credible claim on
being one of the top two or three
players in the market?
2. Your Solution
What is your product/service?
How does it solve your customers
problem?
What is unique about your product/
service?
What are the benefits of your
solution?
3. Business Model
How do you make money?
What resources and partnerships will
you need?
What costs do you need to cover?
What is required to become
profitable?
4. Underlying Magic/Technology
Less words, more diagrams,
flowcharts and pictures
Bring prototype along, show it,
results of studies
Intellectual protection strategy
5. Marketing and sales
Who are your customers (list)?
How will you reach the targetcustomer?
What is your sales, marketing and
distribution strategy?
What is the current sales pipeline?
Always mention market research
studies source (Forrester etc)
Your business idea pitch should be concise, captivating, and convincing.
Here are some tips for a 10 slide presentation for a startup.
www.aepartners.fi
2011 AE Partners Oy 1
http://www.aepartners.fi/http://www.aepartners.fi/ -
8/6/2019 Start Up Pitch Tips
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6. Competition
Who is your existing & likely
competition?
What are the competing
technologies?
Who is adjacent to you (in the market)
that could enter your market (and
compete) or could be a co-opted
partner?
What are their strengths/
weaknesses?
Why are you different?
7. Team
Who is your management team?
What is their experience?
What pieces are missing and what is
the plan for filling them?
8. Projections and milestones
No graphs (investors prefer financials
in a table)
For each time period, add headcount
and cash balance. It should be clear
how you expect the company to
perform top line and bottom line
three years out, and how much
capital will be required now and later.
Pricing and quantities could be
helpful
What funds have already been
raised?
How much money are you raising and
at what valuation?
How will the money be spent?
How long will it last and where willthe company "be" on its milestones
progress at that time?
How much additional funding do you
anticipate raising & when?
9. Status and Timeline
What is your stage of development
(technology/product, team, financial
metrics/revenues)?
What has been the progress to date
(make reality and future clear)?
What are your future milestones?
10. Summary and call to action
Summary of what you are offering,
and why it is a feasible investment. What are the proposed next steps.
Questions/answers.
Inspiration and sources
Jean-Pierre Vuilleumier, Guy Kawasaki
Brad Feld, David Cowan
Tips from investor/advisorDavid Cohen
Grab me!
Tell me quickly what you do and
why I should care.
Make it painfully obvious that I
should pay attention.
Establish credibility.
Be specific, not general.
Dont rely on things outside yourcontrol.
Contradict conventional wisdom.
Play on a known fear.
Make me laugh.
Be appropriately different.
Make me think.
Show, dont tell.
Illuminate the problem.
Explain the pain.
Get another meeting!
People will listen or read They
will not do both!
Im really going to remember one
or two things you said.
These tips are provided by Aarni Heiskanen, Founder and
CEO of AE Partners - www.aepartners.fi 2
http://www.aepartners.fi/http://www.aepartners.fi/