Contact Information: Phone: 800.244.6173Email: mail@reslife.com

START UP MANUAL 2007-2008

Educate, Communicate and Entertain

I. Residence Life Cinema Overview Page 1II. Your Residence Life Cinema Channel Page 3III. Ordering, Returning, and Scheduling your Movies Page 5

a. Placing an order Page 6b. Receipt of the Order Page 6c. Returning your Order Page 6d. Scheduling your Movies Page 7

IV. Communicating through your Campus Channel Page 8a. Creating Messages Page 9b. Using PowerPoint© for your Video Message Board Page 9c. Setting up a Computer to run PowerPoint© on your Channel Page 10d. Converting PowerPoint© Slides for use

on the Digital Media Player Page 10i. Quick Reference Guide Page 11ii. Full Step by Step Instructions Page 11

V. Programming Page 17a. Building Student Success and Security on Campus Videos Page 18b. Movie Tie Ins Page 21c. What Others are Doing Page 24d. Residence Life Cinema Website Page 26e. Observances and Special Events Page 27f. Monthly Emails Page 28

VI. Supporting your Resident Assistants Page 30a. Movie Discussion Guides Page 31b. Building Student Success and Security on Campus Videos Page 32c. Resident Assistant Collaboration Page 39

VII. Promoting your Channel Page 40a. First Things First Page 41b. What is Provided Page 42c. What Have Others Done Page 42d. Building Table Tents and Bulletin Board Posters Page 42e. Using Copyrighted Images Page 43

VIII. Collaborating with Others Page 45a. Academic Support Page 46

i. Movie Discussion Guides Page 46ii. Titles to Support Academics Page 47

b. Partnership Development Page 48i. On-Campus Partners Page 48ii. Off-Campus Partners Page 48iii. Examples Page 49

TABLE OF CONTENTS

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Your Residence Life Cinema program consists of more than just movies. We have many resources available as you plan your year. Colleges and universities use Residence Life Cinema to achieve several goals, such asCommunication, Education, Academic Support, etc. We hope you find this manual helpful as you develop yourgoals. If you have any questions or would like additional information please do not hesitate to contact any ofour staff members at 800-244-6173. We wish you a successful 2007-2008 academic year!

CommunicationYour campus channel is a valuable tool for distributing important messages and informa-tion to students. The time between movies can be used for communicating importantmessages and information. Movies provide the means to increase the size of andimpact to your audience. Sample slides and Power Point© instructions are included in this manual to assist you in delivering your messages and information.

Educational ProgrammingYour program includes a collection of Building Student Success Videos and MovieDiscussion Guides. These resources are designed for use at colleges and universitiesand will help your staff plan and present programs and facilitate discussions on topicslike credit card debt, diversity, binge drinking, relationships, illegal downloading andmany others. These videos and guides are also great tools for staff training.

Check out the newest videos in our series included in your packet. Additional programming suggestions are also contained in this manual.

Student InvolvementYour program is a great way to get students involved. Invite them to choose movies,plan programs, or participate in running the channel. Your channel is also a great placeto showcase any student-produced programming on campus.

Take a look at “Programming Ideas for the Channel” and suggestions for movie scheduling in this manual.

Academic SupportYou can give faculty the opportunity to choose movies for the channel that supportclassroom curricula. Your program can be a fun and valuable resource to help bridgethe gap between faculty, students, and the learning experience.

Give us a call for a list of suggestions related to your topic of interest or visit ourwebsite (www.reslife.com) for movie ideas.

EntertainmentYou have access to newly released and classic movie titles, all licensed for showing onyour campus cable channel. You have the opportunity to choose and create movieschedules that include hits like HARRY POTTER AND THE ORDER OF THE PHOENIX,OCEAN’S 13, and SPIDER-MAN 3. Look for future Suggested Movie Lists to see whenthese will be available for licensing.

RESIDENCE LIFE CINEMA OVERVIEW

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Beginning May 24 through June 4 Facilitiesstaff will be testing the Fire alarm systems. To complete this task it will be necessary tobriefly enter your apartment.

The process will begin at 10:00 AM and stop at 4:00 PMeach day. Housing staff will be entering your commonareas only. We will attempt to perform this task with aslittle inconvenience as possible. Thank you for yourassistance in this matter, and if you have any questionsplease do not hesitate to call.

II. Your Residence Life Cinema Channel page 3

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Your Residence Life Cinema program provides you with the legal license to show movie titles over your campusclosed circuit channel. Typically movies are licensed for a 30 day period and you have the ability to play moviesas many times as you like throughout the month and any time of day that works best for your campus. Whenplanning for the year there are a couple of things you need to determine before placing movie orders:

• How many titles do you have available for licensing over the course of the year?• How many titles do you plan to play each month? (You may want to take your academic calendar

into account when planning due to holidays and breaks)• Who will be selecting titles and placing movie orders each month?• Do you need approval from others prior to placing movie orders? • Are there campus guidelines you need to take into account regarding the content contained in

movies? (For example, are movies containing nudity allowed to be shown on the channel?)

Residence Life Cinema is your solution for campus entertainment, student development and communicationtools, helping you maximize the use of your campus channel to:

• Enhance on-campus living with Hollywood’s top box office hits, and your own campus-produced programs – a great recruitment and retention tool

• Communicate important, timely messages to students using the time between movies as a video bulletin board, a proven way to reach students

• Encourage student success by addressing critical issues, such as binge drinking and credit card use with “Building Student Success” videos

• Support developmental programming with social and cultural programming materials

Every campus has goals and missions for their channel. It’s important that you determine clearly defined goals for your program to assist with planning and programming. What is your primary objective for your channel?

• Communication• Bulletin Boards on your channel get the word out to your students

• Education• Professors need that valuable face to face teaching, show the movies on the channel rather

than the classroom• Entertainment

• Top Blockbusters can be shown on the channel the day they are released

How will you deliver your programming?

• VHS• DVD• Digital Media Player• If using the Digital Media Player you may contact our Swank technicians at 866-815-7719• If you are using a hybrid system (a combination of formats) let your representative know how

many titles you can use in each format to assist with your movie scheduling.

YOUR RESIDENCE LIFE CINEMA CHANNEL

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III. Ordering, Returning and Scheduling Your Movies page 5

a. Placing an Order page 6

b. Receipt of the Order page 6

c. Returning Your Order page 6

d. Scheduling Your Movies page 7

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PLACING THE ORDER:• You will receive a Suggested Movie List each month via email. The Suggested Movie List will be sent 60 days

in advance (i.e., you’ll receive May’s list in March)• Our website www.reslife.com is also a valuable tool for choosing your movies each month. You can also feel

free to contact us at 800.244.6173 for additional ideas for programs that might be scheduled on campus• Place your order at least 30 days prior to your beginning play date. Orders may be placed using the

most convenient method of communication you wish; e-mail, fax, phone or website• Once your order is received you can expect a confirmation via email within 24 hours. The confirmation is

important for your records to ensure that all of the movies you requested are available as well as runtime and rating information for each individual movie

RECEIPT OF THE ORDER:

• Your order should be received at least 2 days prior to your starting play date. If your order has not arrived by that time please be sure to contact us immediately so that we are able to send out a replacement shipment

• Once you receive your order use your confirmation to ensure that all titles have arrived that are on your confirmation

• Upon receipt of your order if you find that something is missing or there are other problems with your shipment please let us know right away

• When you open the box that your order has arrived in, be sure to keep the box (and the foam included if you receive hard drives) as well as the UPS prepaid postage label for returning your order

RETURNING YOUR ORDER:

When using VHS or DVD format:• It is important that you return your order the day after your last play date.

Keep in mind that your movies are received back into our library only to be shipped out to another customer

• Place all of the movies back into the box that they arrived in and use the UPS postage label that was provided to you in your original shipment

• When packaging your movies use your confirmation as an inventory checklist to ensure all titles are shipped back to us at the same time. This is important so that titles are not lost throughout the course of the month

• Once your shipment is ready to go to UPS keep the bottom perforated peel-off strip with the tracking number for your records. We may ask for this number for tracking purposes

• The UPS return labels will be included in every package you receive from us, however in the event you need additional labels contact us and we’ll provide you with more in order to avoid shipping delays

When using digital format:• Return your hard drive within 10 days of receipt• Once your shipment is ready to go to UPS keep the bottom perforated peel-off strip with the tracking

number for your records. We may ask for this number for tracking purposes• The UPS return labels will be included in every package you receive from us, however in the event you need

additional labels contact us and we’ll provide you with more in order to avoid shipping delays

ORDERING, RETURNING & SCHEDULING YOUR MOVIES

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• All of the movies you order are licensed for a 30 day period. There is no limit as to how many times you can show a movie over your channel during that period

• It is important that you use a schedule that is best for your campus. Please feel free to use the scheduling templates on our website at www.reslife.com in our “Communicate” section

SCHEDULING YOUR MOVIES:

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IV. Communicating Through Your Campus Channel page 8

a. Creating Messages page 9

b. Using PowerPoint for your Video Message Board page 9

c. Setting up a Computer to Run PowerPoint on Your Channel page 10

d. Converting PowerPoint Slides for use on the Swank Digital Media Player page 10

i. Quick Reference Guide page 11

ii. Full Step by Step Instructions page 11

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The time between movies in your schedule is the perfect place to play a video message board containingimportant messages, announcements, and other information you want your students to see. The attention created by the movies means that your message will consistently be watched by a large audience.

Your channel delivers messages and announcements where no poster, flyer, or mailbox stuffer can go directlyinto your students’ rooms!

Creating MessagesCreating attractive and meaningful messages is easy. We recommend using a Character Generator orPowerPoint© Presentation. PowerPoint© provides lots of opportunity for you to add pizzazz to your messageswith different fonts, colors, clipart, campus photos, and other images. PowerPoint© also makes it easy for otherdepartments and student organizations to submit messages for the channel. All they have to do is create aslide and email it to you to be included in your PowerPoint© presentation.

Below are just a few examples of the kinds of messages you can put on your channel.

Using PowerPoint© for your Video Message BoardYou have some options if you choose to use a PowerPoint© presentation for your video message board. Youhave the option of playing the PowerPoint© on a PC and connecting the output from that PC to your channel.Or if you have a Digital Media Player, it is easy to convert your PowerPoint© presentation to a Windows videofile for loading and playback on the Digital Media Player.

COMMUNICATING THROUGH YOUR CAMPUS CHANNEL

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• What you need to create slides• A 486 or better PC (must be a stand alone computer)• A scan converter or Video Card with Composite Video Out (RCA jacks)• PowerPoint©

• How you play slides on the channel• Connect your PC to your Video Controller’s default input connection• If you are using the Digital Media Player, Residence Life Cinema can supply you with an

AVS-2 switcher that will automatically switch back and forth between your PowerPoint presentation and the Digital Media Player.

• Open a PowerPoint© Presentation• Access the Slide Show and select Set Up Show. In the Show Options section check

Loop Continuously until ‘Esc’• Select a slide. Access the Slide Show menu and select Slide Transition. In the Advance Slide

section check “Automatically After” and set the time to :10 (10 seconds). Click Apply to All Slides• Adjust the transition time for individual slides

• Helpful Hints• Be sure to look at campus posting policies and seek appropriate approval prior to placing slides

on your channel• Use a minimum font size of 28 point (recommended)• Create your PowerPoint© Slides with an outer border of approximately 1” left empty of text or

important images• Don’t crowd too much text on a slide• Light text colors tend to show up best against dark backgrounds

Converting PowerPoint© Slides for use on the Swank Digital Media PlayerThe following instructions will help you use Windows Movie Maker (included on Windows XP machines) toconvert your PowerPoint© Presentations for playback by Windows Media Player (.wmv) for play on yourSwank Digital Media Player.

Once you have your file rendered it can be stored on a disk or USB thumb drive and loaded onto the DigitalMedia Player as Custom Content. Follow the instructions in your Digital Media Player manual on how to loadCustom Content.

SETTING UP A COMPUTER TO RUN POWERPOINT© ON YOUR CHANNEL

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1. In PowerPoint©, turn on your Layout Grid. To do this, in Normal View select View, Grid and Guides…. This will then open a window and in the section titled Grid settings check the box Display grid on screen. Click OK. (Figure 1)

2. This will return you to the Normal View and you will see a Grid Line on your Slide. (Figure 2)

3. Due to the conversion process and the way the final file is interpreted by TVs, leave the outer border around the slide unused. (approximately 1”). Note: If you are using a colored background on your slide, extend the color into this region but do not put text or images in this region.

Points to Remember• Any animations built into your PowerPoint© slides will not work because

you are essentially using a picture of the slide to create your video.• Avoid using lots of True Red. True Red is a color that creates audible noise when transmitted. Save it for

highlights and accents. • Be attentive to good reading combinations. Black Text on Dark Blue will not be easy to read.• Try to use a minimum font size of 28 point. Smaller text can become hard to read when converted. Use

small text sparingly.• Do not crowd too much text onto a slide. You want a reader to be able to read a slide in 7-10 seconds. • Do not put so many images on a slide that it detracts from the message. If a reader is so busy looking at

the pictures as to not see your message, your message did not get across.• Consider saving individual slides as WMVs so you can schedule them in the active schedule immediately

before a movie. A great way to use a movie to promote a specific event.• When in doubt, Keep It Simple!

Full Step by Step Instructions

TIPS FOR BUILDING YOUR POWERPOINT© SLIDES

Quick Reference Guide1. Create your PowerPoint© Slides with an outer border of approximately 1” left empty of text or

important images2. Save your PowerPoint© Presentation3. Save your PowerPoint© Presentation as JPEG, when prompted select Every Slide (see page 13 for details)4. Open Windows Movie Maker5. Click Import Pictures and locate the folder with your JPEGs6. Under Tools, Options, Advanced, set a Picture Duration (usually 7-10 seconds)7. Drag your JPEGS down into the storyboard at the bottom of the screen8. Save to computer9. Transfer to a USB thumb drive10. Load onto DMP as Custom Content or Disc

Once the file is loaded on your DMP it can be set as your Intermission Program or scheduled into your active schedule.

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Figure 1

Figure 2

IF YOUR POWERPOINT© PRESENTATION IS READY, GO DIRECTLY TO CONVERTING YOUR PRESENTATION TO JPEG

IF SELECTING SLIDES FROM VARIOUS POWERPOINT© PRESENTATIONS

1. Identify which slides you want rendered into the “movie” file for playback. Note: Any animations built into your PowerPoint© slides will not work because you are essentially using a picture of the slide to create your video.

2. Start a new presentation and copy each slide to be included into this presentation.

a. As you paste each slide, it will be converted to the format of the new presentation. To fix this, right click on the clipboard image by the newly pasted slide. (Figure 3)

b. Then select “Keep Source Formatting.” (Figure 4)Your newly pasted slide should now look like it did beforeyou pasted it.

3. Once you have all of your slides pasted into the new presentation, save the presentation to your desktop.

Figure 3

Figure 4

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1. Open your PowerPoint© Presentation.

2. Select File, Save As…. This will then open a window for you to enter the File name and Save as type. Set it to save your file on your desktop, enter your file name and change Save as type: to read JPEG File Interchange Format. (Figure 5)

3. When you hit the Save button you will receive a pop-up window. (Figure 6)

Select Every Slide. Your PC will process your request then give you a pop-upwindow that says, “Each slide in your presentation has been saved as a separate file in the folder {location}.”

4. Make note of the location listed in the pop-up. If your original file was on your desktop the new folder will also be on your desktop.

5. Your slides have now all been converted to JPEG images for use inWindows Movie Maker.

USING WINDOWS MOVIE MAKER1. Open Windows Movie Maker .Note: If you cannot find Windows Movie Maker in your main program menu follow these steps: Start, All Programs, Accessories, Entertainment. It should be listed there.

2. You should now see your workspace with a preview window at the right andyour storyboard at the bottom. (Figure 7)

3. From the Movie Tasks Menu select 1: Capture Video then select Import Pictures.

4. When the pop-up window opens, locate the folder with your JPEG files.(Figure 8)

5. Click once in the window that lists your slides and hit <Control><A> to select all slides. (Figure 9)

6. Hit the Import button.

7. You should see a pop-up that says “Import.” (Figure 10)

CONVERTING YOUR PRESENTATION TO JPEG

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Figure 5

Figure 7

Figure 8

Figure 9

Figure 10

Figure 6

8. All of your slides should now appear in the center of your layout screen under the heading of COLLECTION: Collections. (Figure 11)

9. Select the “Slide 1” and hit <Control><A> to select all of your slides.

10. Right click on “Slide 1” and select Add to Storyboard from the drop-down menu you receive. (Figure 12)

11. The computer will then move all of your slides down to thestoryboard at the bottom. (Figure 13)

12. Rearrange your slides as needed.

13. OPTIONAL: Advanced Users may want to add Video Transitions.

a. Select the transition point you want to add/change.(Figure 14)

b. Select Video Transitions from the drop-down box on your tool bar. (Figure 15)

c. Select a Video Transition from those available. (Figure 16)

d. Click on the selected Video Transition and drag it to theappropriate location on your storyboard. (Figure 17)

14. OPTIONAL: Advanced Users may want to add Video Effectsto their slides.

a. Select the Slide on which you would like to add/change the Video Effect (noted by the gray star in the lower left corner of the slide). (Figure 18)

b. Select Video Effects from the drop-down box on your tool bar. (Figure 19)

c. Select a Video Effect from those available. (Figure 20)

d. Drag the selected Video Effect to the appropriate Slide on your storyboard (the star should turn from grey to blue). (Figure 21)

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Figure 11 Figure 12

Figure 13

Figure 14

Figure 15

Figure 16

Figure 17 Figure 18

Figure 19

Figure 20 Figure 21

15. To set your slide transition times, from the toolbar at the top of your screen select Tools, Options…(Figure 22)

a. Under Default durations set your Picture duration to the appropriate time. Note: Residence Life Cinema recommends a slide duration of between 7 and 10 seconds depending on how much text you put on your slides on average.

b. Under Video properties make sure Video format: NTSC and Aspect ratio: 4:3are checked.

c. Click OK

16. At this point you will want to look to see howlong your file is. You can locate the time in the videowindow. (Figure 23)

Copy your slides in the story board and paste themat the end until your total run time is over 10 min-utes. You are now ready to render your “movie”!

17. From the Movie Tasks Menu select 3: FinishMovie then select Save to my computer. (Figure 24)

a. Enter your file name

b. Select a location to save your Movie

c. Click Next

18. Select Other settings then select Video forlocal playback (1.5 Mbps). Select Next. (Figure 25)

19. You will then receive the following pop-up. Make sure the Movie file name and Destinationare correct. (Figure 26)

20. Your file will be rendered and stored in theappropriate location. You can now copy it to theCustom Content Folder on the Digital Media Player.

g

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Figure 23

Figure 24

Figure 25

Figure 26

Figure 22

The biggest difference in building your file using a video instead of all slides is the acquisition of the video.

1. From the Movie Tasks Menu select 1: Capture Video then select Import Video.

Locate your file in the pop-up box.

2. Make sure the box at the bottom for “Create clips for video files” is not checked (checking the box will break your video into multiple short pieces). (Figure 27)

3. Click the Import button. Once your video is imported you can build your storyboard the same way you normally would.

COMBINING A VIDEO WITH PRE- AND POST-SLIDES

Figure 27

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V. Programming page 17

a. Building Student Success and Securityon Campus Videos page 18

b. Movie Tie Ins page 21

c. What Others are Doing page 24

d. Residence Life Cinema Website page 26

e. Observances and Monthly Events page 27

f. Monthly Emails page 28

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Your channel is a valuable tool for campus programming! It is a great way to get others on campus involvedand support their goals as well. In this section you will find useful ideas and information about resources,videos, and tools you can use to support programming your channel.

BUILDING STUDENT SUCCESS VIDEOS AND SECURITY ON CAMPUS VIDEOSBuilding Student Success videos and Security on Campus videos are provided without cost for your program and can help you meet a variety of needs on campus. These videos will help limit your campus’slegal liability by addressing information critical to your students’ personal safety and college success.The short format of these videos makes them ideal for showing just before a feature movie, allowing you to take advantage of the movie's ability to create a larger, more attentive audience for the important information in each video. The Digital Media Player allows you to schedule these videos as intermission files to make playing them between movies a breeze.

Below is the list of videos provided with your Residence Life Cinema program and suggestions for use onyour channel; for additional suggestions on possible floor programming please refer to the Supporting yourResident Assistants section of this manual.

BUILDING STUDENT SUCCESS VIDEOSLaundry 101Often students come to college and have to learn how to do laundry on their own for thefirst time. This video provides students with tips on the proper way to do their laundry.

Identity TheftIdentity Theft is one of the fastest-growing crimes in the nation and on college campuses. This video helps students build good habits now while minimizing therisk of identity theft on your campus.

Credit Card DebtIt’s now easier than ever for students to get credit cards. This video remindsyour students about the financial dangers of overextending their credit.

Managing StressStress can become a vicious cycle with unhealthy and potential dangerous consequences. This video identifies some common sources of stress and makes suggestions for keeping stress at a manageable level.

Getting Involved Successful students share how taking an active role in extracurricular activities enriched their college experience. This video is a great tool to inform and educate new students about the value of getting involved on campus.

Positive Dating Relationships This video encourages students to maintain healthy relationships and seek appropriate resources when they find themselves victims of courtship violence or date rape.

PROGRAMMING

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College Success and Student Retention This video mixes facts with student perspectives, providing a fun and entertaining top ten list of necessary elements for collegiate success.

Hazing Awareness Students candidly share their opinions and definitions of hazing. This video encourages students to think twice before participating in any activity that makes them feel uncomfortable.

Study SkillsThis video helps students develop the skills necessary for academic success, such as getting the most benefit from study time through proper planning.

Marijuana Abuse Students speak out about drugs and peer pressure. This video includes information and statistics about the negative consequences of marijuanaabuse.

Illegal Downloading This video helps educate your students about illegal music and movie downloading, an important issue affecting many campuses across the country.

Binge Drinking This candid video explores student opinions about binge drinking.

Campus Safety Propping doors open carries the potential for disaster. This video educates students about the do’s and don’ts of protecting themselves from becoming a victim of a crime or an accident.

Understanding ConflictThis video helps prepare your students to live with roommates and learn life skills.

Alcohol AwarenessThis moving video relays first-hand alcohol abuse experiences and reminds students about the real-life consequences of excessive drinking.

Sexually Transmitted Diseases This video concisely outlines the importance of responsible sexual behavior to avoid health risks.

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SECURITY ON CAMPUS VIDEOS

Breaking the SilenceAcquaintance rape among college women is at an all time high. This video helps to raise awareness throughthe moving stories of two rape victims. They share their experiences and how they coped after the fact. Thisvideo also educates victims on what to do if they are a victim of sexual assault and discusses what men cando to support loved ones who have been in similar situations.

Hamster Cocktails....and the Truth About Hazing While hazing may seem innocent and a part of tradition, it can also lead to severe emotional or physical pain and even death. HAMSTER COCKTAILS encourages college students to consider the consequencesbefore they allow themselves to be put in a hazing situation. Here you will see two situations where horrifichazing incidents occurred and see interviews with those involved first hand. Their stories reveal how seemingly innocent decisions can lead to tragedy and death.

The Best Years Of Your Life This powerful video shows the real life after effects of drinking and driving. You will hear the stories of college students through family and friends in this emotional tale of the consequences of binge drinking.

Wasted Youth Binge drinking can severely impair your ability to react to the environment around you. Injury and death canoccur in almost any situation, not just in a vehicle. This story examines the impact alcohol has on your bodyand a person’s ability to make responsible decisions in any given situation.

Programming Suggestions:• Show these videos during orientation as a way to make students aware of your campus channel and

important issues that arise on campus• Program these videos in between movies in order to address critical issues in students’ lives.• Use the videos that discuss hazing during Rush as a way to educate students on the dangers

of hazing • Educate freshmen on how to deal with the changes taking place in their lives by showing films

such as MANAGING STRESS, GETTING INVOLVED, COLLEGE SUCCESS AND STUDENT RETENTION, STUDY SKILLS, and UNDERSTANDING CONFLICT

• Leaving home for the first time can be a learning experience. Teach students about issues important to them by utilizing films such as CREDIT CARD DEBT, POSITIVE DATING RELATIONSHIPS, HAZING AWARENESS, MARIJUANA ABUSE, ILLEGAL DOWNLOADING, BINGE DRINKING, SEXUALLYTRANSMITTED DISEASES, and ALCOHOL AWARENESS

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Residence Life Cinema has compiled a list of Movie Tie-Ins that you can incorporate into your developmentalprogramming throughout the year. The Movie Tie-Ins include great ideas for games, contests, guest speakers,parties and gatherings, discussions, and passive programming. Many of these ideas have been used byColleges and Universities throughout the country and been very successful.

Games1. Play SCENE IT in a lounge.2. Have students recite lines from their favorite movies to see

if others can guess the name of the movie.3. Host versions of popular television games such as “Deal or

No Deal,” “Family Feud,” “Jeopardy,” “The Weakest Link,” etc. where all clues or comments have to be movie related. These could even be filmed and played over the channel.

4. Use popular games such as “Pictionary,” “Scrabble,” “Charades,” etc. where all clues and comments have to be movie related.

5. Locate movie related games (i.e., Shrek Operation) and play the related movie on the channel. During a particular showing let residents play the game then give it away as a prize at the end of the night.

6. Play MOVIE (BINGO with the letters changed) and give out movie related prizes. Cards can be decorated in a movies theme.

7. Play FRIENDS episodes over the channel and meet in the lounge to play FRIENDS trivia.8. Gather participants in a circle and start with the letter A. Each participant has to name a movie that

starts with the next letter. Not identifying a title in a specific amount of time means that person is outof the game. The last person in the game wins.

Contests9. Work with Instructional Media to have cameras available to each residence hall. Residents can

create skits and submit them in a contest. You can then host an “Oscar”-style party for the awards ceremony.

10. Paparazzi Gone Wild!! Organize a digital camera scavenger hunt where teams must collect pictures of themselves in certain locations or completing various tasks (i.e., picture with the schoolmascot, everybody in a boat, picture of the team with dog biscuits in their mouths, etc.). Build the various photos into a slide show for presentation on the channel. Photos could also be used during Orientation!

11. Create a bulletin board with a quiz about some of the most famous lines in movie history. Give out prizes as residents turn in the correct answers. Might work great right around Oscar Time!

12. Hide a token (can be anything: a specially decorated golf tee or a coin might work well) somewhere on campus. Create clues leading people to the location. Use the bulletin board on the

channel to post the clues. The person who retrieves it and returns it to a specific location wins.13. Have students imitate scenes from a movie and play them over the channel. Viewers can vote on

the best imitation and the winning group gets to help select movies for the channel the next month;play the winning re-enactment over the channel during that month.

14. Choose a set of movies with a unique/bizarre theme. For example, select five movies that all have a character named “Ben.” The first student to make the connection gets a prize.

MOVIE TIE-INS

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15. Come up with alternate titles for a group of movies. For example, A BEAUTIFUL MIND could be ONE GORGEOUS BRAIN. The first student to get all of the titles correct wins a prize.

16. Invite students to the lounge to watch a specific movie showing over the channel. After the showing have a contest where they come up with alternate endings from a specified point in the movie. Gather as a group to then select a winner.

Guests17. Invite speakers from campus offices, organizations or academic departments to talk about topics from

movies showing on the channel. 18. Have residents choose a faculty/staff member who will then pick an entertaining/topical movie. Invite

the faculty/staff member to the lounge to watch the showing with the residents and facilitate a discus-sion afterwards. Ask the guest to write an article for the school newspaper or Student Affairs Year End Report about the success of the event.

19. Identify the faculty/staff member at the school the longest and the year they started at the school. Pick several movies produced that year and have the honoree choose one. Invite the honoree to watch the movie with residents and facilitate a discussion of how things have changed since then in movies, societyand on campus. Decorations can be designed with images, quotes, facts and statistics from that specific year.

20. Identify a notable alumni (sports, politics, business, etc.). Search for movies that are either about that person or that person’s reason for notability. Invite the honoree (or expert on the honoree) to watch the movie with residents and facilitate a discussion.

21. Identify a selection of movies that allude to religion or spirituality to facilitate a discussion of how faith and spirituality may be present but not obvious (DOGMA, MATRIX, MAGNOLIA, THE SHAWSHANK REDEMPTION, STAR TREK).

22. Show military movies and invite ROTC or local recruiters to talk about the movies, the armed forces and the state of the nation’s military. This could include a conversation of why the U.S. still needs a military.

23. Invite the Political Science Department to participate in the selection and showing of films on the channel. Programs can be developed on topics such as Voter Registration, Rights versus Responsibilities, Elections, Political Process, etc.

Parties and Gatherings24. Host a Halloween party where everyone dresses up as their favorite movie star or character. Food and

beverage items could have movie star tie-in names (James Dean Sausage Balls, Marilyn Monroe Blondies, Kathleen Turnovers, Bridget Fondue).

25. Work with Food Services to host a “Dinner and a Movie” Special Dining Night where all food has movie star tie-in names and the movie is showing on the channel immediately after dinner.

26. Pin a movie star’s name on everyone’s back and they have to figure out who they are based on the clues people give them.

27. Host a non-Valentine’s (participants themselves do not have to be couples) party where participants attend as famous couples.

28. Host “Friday Night Movie Nights” in your lounge with popcorn and soda to get people out of the rooms for a weekend program watching a movie over the channel.

29. Host a “Karaoke At The Movies” night where all songs must be movie related or from a movie soundtrack.

30. Play a musical over the channel and invite residents to the lounge to participate in a sing-a-long version.

31. Coordinate movies with Student Activities. Show the original movie on the channel so that it ends 1/2 hour before the start of the sequel in the auditorium. Gather students to watch the original in the lounge then walk over together to the auditorium to watch the new movie! page 22

32. Have a Casino night and show movies on the channel with a casino theme leading up to the big event (CASINO, OCEAN’S ELEVEN)

33. Have theme parties such as “Sleepovers” (MISS CONGENIALITY), “Toga Party” (GLADIATOR), “Fantasy Films” (WILLY WONKA AND THE CHOCOLATE FACTORY) etc. Select movies to be shown over the channel that coordinate with the theme. This could be a monthly event/theme.

34. Host a regression session with PlayDough, Crayons, etc. and serve food such as milk and cookies or peanut butter and jelly sandwiches. The event could be tied to a specific movie showing over the channel.

35. Work with Food Services for a “Chocolate Fest” and show movies over the channel that deal with chocolate (CHARLIE AND THE CHOCOLATE FACTORY, LIKE WATER FOR CHOCOLATE, etc.)

36. Identify a group of students such as “engaged students” (MY BIG FAT GREEK WEDDING), “job seekers” (SECRET OF MY SUCCESS), “pre-law” (PRIMAL FEAR), “pre-med” (PATCH ADAMS) and select movies that target them for showing on the channel in advance of a group program

Conversations37. Watch a movie on the channel and have a discussion about the issues in the movie (Movie Discussion

Guides can be used).38. Identify a movie on the channel where the characters make multiple choices. Identify the choices and

have students line up on a continuum ranging from “Strongly Agree” to “Strongly Disagree.” Have various participants explain why they feel the way they do.

39. Each month request a movie based on a book. Work with the campus bookstore to offer a discount on that book and advertise the book, movie, discount and bookstore on the channel. Encourage students toread the book prior to watching the movie and have a discussion about how the book and movie were similar or different.

40. Have residents write movie reviews for publication in the school newspaper, hall newsletter or over the channel.

41. Stage your own movie talk show to air over the channel and have residents submit questions. This could include reviews or even residents dressing up as stars submitting to an interview.

42. Invite residents to “host” a movie showing over the channel. They have to facilitate the discussion after the movie and be responsible for the overall coordination of the event including synopsis and decorations.

Passive Programming43. Create a bulletin board with movies that represent a specific theme, that examines themes of a specific

movie, or compares the themes of two movies44. Survey residents to identify their favorite movies. Create custom Door Decs for each resident based on

his/her favorite movie. Use stickers, pictures, and quotations.45. Create Door Decs that look like movie marquees or the HOLLYWOOD sign.46. Select movies for the channel that take place in a specific locale or that have a theme that is easily

decorated. You can then decorate various lobbies based on those themes. (RAISE THE RED LANTERNJapan; POLLOCK-Modern Art)

47. Create a “Residence Hall Walk of Fame” and put residents’ names in the stars along the hallway. 48. Host a “Trilogy Weekend” and select movies for the channel such as the INDIANA JONES or MATRIX

trilogies. This could be done as a marathon or with a single title showing each night.49. Identify a specific actor/actress for a month and show a collection of movies in order from throughout

their career over the course of the month.

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Many campuses are very creative with ideas and programs they place on their channel. Below are a few examples of what others are doing. Send us your creative ideas so that we may pass them along!

University of Tulsa produces a live tutoring show called Solutions. Students call in for help with Spanish,Math, and Physics and the tutors offer assistance live over the television. This campus also selects two movies a month for its Social Justice Theater. Discussions are faciliated by Residence Life staff and playedafter the film.

California State University – LA staged a “Candy Cane Hunt” in which residents had to find a candy cane hidden somewhere in the housing complex. A different clue was posted on the channel each day. The winner received a gift certificate and their picture on the channel.

University of Memphis partnered up with the campus vendors (like Dell, Coca-Cola, and Cingular South) to offer special student discounts through the channel. In addition, these sponsors have paid to help support the programming on the channel.

State University of West Georgia produced a monthly preview show of movies coming to the channel. They would go into the halls and get residents to creatively introduce movies and then play the preview trailer.

Boston College has faculty choose movies that coordinate with their curriculum. Faculty will sometimes evenrecord a brief intro that is played right before the film.

North Carolina State University has an RA Movie of the Week. At the same time on the same night everyweek, a movie is played on the channel that Residence Life staff has selected and planned some specific programs and discussions around the themes of that title.

Boston College has a representative who selects a movie each month that supports a key tenet of the Jesuitbelief (Faith, Honor, Justice, Friendship, etc.) and encourages students to watch the movie looking for scenesexemplifying these points.

Michigan State University’s RHA created an entire manual outlining advertising on their channel. It incorpo-rates the University’s policy on advertising as well as tips on how to create eye catching slides. The manualswere distributed to other offices on campus to help promote RHA-TV as a way for the entire campus to bettercommunicate with students.

Purdue University’s Office of University Residences hosts UR Home, a Trading Spaces type show that pairs two sets of roommates with two budding decorators from their School of Consumer Studies. Their first run was so successful they have found a corporate sponsor!

Rutgers University has a talk show style cooking show that shows students how to cook things in their rooms.Everything they cook can be cooked with things allowed in the residence halls and are great for dates or just generating a social gathering of friends.

WHAT OTHERS ARE DOING

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University of North Dakota works with their School of Earth and Atmospheric Sciences to create weekly“Weather Reports.” The “Almanac” style reports focus more on historical trends than specific weather reporting and allow an opportunity for student meteorologist to show their stuff.

New York University has worked with the University Archivist to create a series of shorts (about 2 minuteseach) about the various historical aspects of the University. The shorts focused on the school colors, symbols,traditions, etc. It was a great way to help students see the heritage behind the symbols they see every day.

Rutgers University worked with their School of Earth and Atmospheric Sciences to create a small greenscreen space. Student meteorologists create a morning and afternoon weather report that is generated liveand transmitted to the head end for distribution across campus.

University of Memphis regularly hosts a TOM the Tiger contest. During the course of a week they will post fiveclues about a particular administrator on the campus (a new clue each day) with an invitation to stop by andvisit with the administrator if you know who they are. Each day the clue gets more specific. The administratorhas a bowl of candy to give out to students who stop by and make that connection.

Michigan State University’s RHA brought a digital video recorder on the city bus system and rode to placessuch as the city’s shopping district to show new students how easy it is to get around East Lansing. They alsoprovided valuable tips on safety, shopping, and smart spending.

University of Kentucky plans to tape Freshman final review classes and replay them on the channel to assiststudents with studying for finals.

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RESIDENCE LIFE CINEMA WEBSITE

The Residence Life Cinema website is a useful tool to help support your campus channel. Below are some of the features our website has to offer.

Movie SearchUse this feature to search by genre, format, title, actor, rating, and language.

New Movie Release The site features a list of movie releases within the past six months.

PublicityLogin to your account for access to publicity for your upcoming feature films complete with images and synopsis.

Movie Discussion GuidesAccess over 250 of our Movie Discussion Guides, wonderful for floor programs as well as RA Training.

Place your OrderOur site allows you to submit your monthly movie order, allowing you to place an order from anywhere!

Building Student Success Videos Our site features programming suggestions for our Building Student Success Videos as well as issues and observances that coordinate with each short film.

Academic Support This feature allows you to select an academic area and retrieve a list of titles that support each academic area. A wonderful tool for professors who like to request feature films to go along with topics being discussed in class.

Observances and Special EventsLook at our observances and special events calendar for title suggestions that coordinate with different themesand holidays throughout the year in order to show support over the cannel.

Communicate Our website features some suggestions on how to effectively communicate with your students over the campuschannel.

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Residence Life Cinema helps you support observances and special events on campus. Check out the calendar on our website and select the event you want for a list of titles to support the observance or special event. Suggestions are also included each month on the Suggested Movie Lists.

OBSERVANCES AND SPECIAL EVENTS

JANUARY FEBRUARY MARCH APRIL

MAY

SEPTEMBER OCTOBER NOVEMBER DECEMBER

JUNE JULY AUGUST

• Martin Luther King Jr. Day

• Super Bowl• Holocaust Day

• Black History Month• Human Relations

Month• Presidents Day• Valentine's Day

• March Madness• Women's Awareness

Month• St. Patrick's Day

• Alcohol Awareness Month

• Cancer Control Month• Earth Day• Stress Awareness

Month• Easter

• Armed Forces Day• Cinco de Mayo• Memorial Day• Mental Health Month• Mother's Day• Asian-Pacific American

Heritage Month

• Father's Day• Gay & Lesbian

Pride Day

• Independence Day • Back To School• Women's Equality

(Suffrage) Day

• Hispanic Heritage Month

• Labor Day• Rosh Hashanah• Self Improvement

Month

• Columbus Day• Drug Awareness Month• National Aids

Awareness Month• Halloween• National Children's Day• National Disabilities

Awareness Month• World Series

• Aviation History Month• National Native

American Heritage Month

• National Hunger & Homelessness Awareness Week

• Thanksgiving• Veterans Day

• World Aids Day• Christmas• Hanukkah Begins• Kwanzaa• Winter

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MONTHLY E-BLASTS

Each month you will receive an email containing additional suggestions for programming on your channel.Below are a few examples of what you can expect to receive.

Credit Card AwarenessEvery year students are bombarded with credit card offers. The attraction of instant financial gratification isoften more than many can resist. Students may not fully understand the potential long-term implications ofcredit card abuse. As you plan your programming for the fall semester, consider showing MAXED OUT a filmthat deals with the debt struggles thousands of Americans are facing today. The Building Student SuccessVideo CREDIT CARD DEBT is also available as part of your Residence Life Cinema program to help yourStudents understand the full implications of credit card abuse.

Use Movies to Help Your Residents De-Stress!Papers, study groups, final projects and exams all add up to a lot of stress for your residents. Movies andBuilding Student Success Videos can provide a relaxing outlet for your residents! Use our movie search tool tofind comedies and other entertaining movies to feature on your channel. Building Student Success Videos willoffer residents hints and tips on successful study skills and how to manage their stress effectively. Thesevideos can be shown between movies on your channel, or used for wing/floor programs. We've listed a fewtitles below to get your programming started.

Maxed Out Windows Media Trailer

Credit Card Awareness Video

Managing Stress and the College Experience Study Skills

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Making the Right ChoicesSpring Break is right around the corner and your students are already planning where they're going to go andwhat they're going to do. What they may not think about is what could happen while they are there. Help themhave a safe and smart Spring Break by using your channel to promote responsible behavior and good choices.Movies such as ANGER MANAGEMENT, CHANGING LANES and DEAD DRUNK: THE KEVIN TUNNELL STORYcan open the door for positive conversations between your staff and their residents. In addition, use the elec-tronic bulletin board to post instant reminders about preparing for break, including valuable closing information.

Black History Month Movies are a great way to celebrate and spark discussions about important events like Black History Month. Popular titles such as AMISTAD or HOTEL RWANDA are excellent films for RAs to include in their programming. Check your Suggested Movie List for additional title suggestions.

AMISTADDevelopmental Guide

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VI. Supporting your Resident Assistants page 30

a. Movie Discussion Guides page 31

b. Building Student Success and Security on Campus Videos page 32

c. Resident Assistant Collaboration page 39

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Many situations confront college students head-on while in school, particularly during that ever-important firstyear. For this reason Residence Life Cinema has developed several programming resources to help RAs andhall staff address many of the issues your students are facing. We offer developmental program materialswhich include Movie Discussion Guides and Building Student Success Videos ready to utilize immediately.

We have provided some helpful hints for you to involve RA’s with your channel and your plans for programming it.

MOVIE DISCUSSION GUIDESResidence Life Cinema provides almost 300 Movie Discussion Guides to help hall staff facilitate successful,attention-getting programs by using major movies to address key social and personal issues. Guides are writtenby Residence Life and Student Affairs professionals with at least five years experience and a Master’s Degree.All of the guides are two-page in length with open-ended questions written for specific feature films that exhibitvalue in one or more of the following areas:

SUPPORTING YOUR RESIDENT ASSISTANTS

African-American / Black HistoryAIDS Campus SafetyCareer IssuesChoices and ConsequencesCounselingDate Rape / Sexual AssaultDeath / Dying / Grief and LossDiversity / MulticulturalismDrug and Alcohol AbuseEating Disorders & Body ImageEnvironmentEthics / JusticeFamilyFriendship

Hispanic AwarenessHistorical EventsLeadership & TeamworkLife StoriesLoveMental Illness / Stress / DisabilitiesPersonal AchievementPersonal RelationshipsPhilosophy/Religion/SpiritualityPoliticsSelf DiscoverySexual OrientationSuicideViolenceWomen’s Issues

All of the guides may be found on our website at www.reslife.com. Please do not hesitate to call us for information about logging into your account or if you would like a complete Movie Discussion Guide binder.

How To Access Discussion Guides for Your Program 1. Go to the Residence Life Cinema web page at: www.reslife.com2. Select “Your Account Information” 3. Enter your customer number and password 4. For movies that have discussion guides available there will

be an icon in the “Guide” column. To view, print or save the guide select this icon.

5. View, Print and Save

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BUILDING STUDENT SUCCESS AND SECURITY ON CAMPUS VIDEOS The Building Student Success Videos can be utilized by Resident Assistants to help create programs thataddress important campus issues and raise student awareness.

The short format of these videos make them ideal for showing as an introduction or summary for an RA program or particular topic.

The following list was developed to support Resident Assistants by suggesting ideas for how each film can be utilized. Many of these ideas discussed below can be located on the Residence Life Cinema website atwww.reslife.com.

BUILDING STUDENT SUCCESS VIDEOSAlcohol AwarenessThis moving video relays first-hand alcohol abuse experiences and reminds students about the real-life consequences of excessive drinking.

RA Ideas: • Use ALCOHOL AWARENESS in conjunction with BINGE DRINKING and MARIJUANA ABUSE to have

small group discussions on the topics of alcohol and drug abuse.

• Invite representatives from the Counseling Office to talk with students on this topic.• Invite representatives from Public Safety, or Campus Police to talk with students about the repercussions of

alcohol use on campus or as a student.• Have a "Drunk Goggle" exercise where students try to negotiate an obstacle course while "intoxicated."• Have a "Mock-Tails" party and talk with students about drinking behaviors, the "drinking life," and healthy

alternatives to drinking.• Coordinate showings of ALCOHOL AWARENESS with feature films from our website

Choices and Consequences, Drug and Alcohol Abuse, and the Life Stories.

Binge Drinking This candid video explores student opinions about binge drinking.

RA Ideas:• Use BINGE DRINKING in conjunction with the programs ALCOHOL AWARENESS and MARIJUANA ABUSE

to have small group discussions on the topics of alcohol and drug abuse.• Invite representatives from the Counseling Office to talk with students on this topic.• Invite representatives from the Health and Wellness Center to talk with students about the dangers of

binge drinking.• Invite representatives from Public Safety, or Campus Police to talk with students about the repercussions

of alcohol use on campus or as a student.• Have a "Drunk Goggle" exercise where students try to negotiate an obstacle course while "intoxicated."• Have a "Mock-Tails" party and talk with students about drinking behaviors, the

"drinking life," and healthy alternatives to drinking.• Coordinate showings of BINGE DRINKING with feature films on Choices and

Consequences, Drug and Alcohol Abuse, and the Life Stories from the Residence Life Cinema website.

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Campus Safety Propping doors open carries the potential for disaster. This video educates students about the do’s and dont’s ofprotecting themselves from becoming a victim of a crime or an accident.

RA Ideas:• Use CAMPUS SAFETY in conjunction with kick off week activities to inform and educate new students about how to maintain their safety and the safety of others.

• Invite representatives from Public Safety, or Campus Police to talk with students about how to not set themselves up for a violation of their safety or the safety of others.

• Invite a representative from the Student Life Office to talk with Students about the Right-to-Know and Campus Security Acts and the obligations of the college to report campus crime statistics under these acts and the Higher Education Amendment.

• Coordinate showings of CAMPUS SAFETY with feature films recommended on the Residence Life Cinema website under Choices and Consequences, Campus Safety, Date Rape / Sexual Assault, and the Life Stories.

College Success and Student Retention This video mixes facts with student perspectives, providing a fun and entertaining top ten list of necessary elements for collegiate success.

RA Ideas:• Use COLLEGE SUCCESS in conjunction with kick off week activities to inform and educate new students

about how to make the best out of their college experience.• Invite representatives from a variety of campus offices to talk with students about the resources available to

students and how to access the many services offered by specific offices and departments.• Invite a representative from the Academic Resource Center to talk with students about starting good habits

early in their college career and to go through each of the TOP 10 recommendations from COLLEGE SUCCESS.

• Over the course of ten days invite a speaker each evening to talk about each of the TOP 10 recommend-ations with students and the importance of that recommendation to college student success.

• Coordinate showings of COLLEGE SUCCESS with feature films from our website on Choices and Consequences, Ethics / Justice, and Personal Achievement.

Credit Card DebtIt’s now easier than ever for students to get credit cards. This video reminds your students about the financialdangers of overextending their credit.

RA Ideas:• Use CREDIT CARD DEBT in conjunction with kick off week programming to educate students about building

a sound financial footing for their college career and future.• Invite representatives from the Counseling Center and Financial Aid to talk with students about the stress

and hardship that follow credit card misuse.• Invite a representative from a local investment or financial planning group to talk with students about

building a portfolio and arranging for their financial future.• Invite a representative from Financial Aid to talk with students about incurring debt while in college and how

to control the impact that has on their lives after graduation.• Coordinate showings of CREDIT CARD DEBT with feature films on Choices and Consequences located on the

Residence Life Cinema website.

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Getting Involved Successful students share how taking active roles in extracurricular activities enrich their college experience.This video is a great tool to inform and educate new students about the value of getting involved on campus.

RA Ideas:• Use GETTING INVOLVED in conjunction with kick off week activities to informand educate new students about the value of getting involved on campus.

• Invite a representative from the Student Activities Office to talk with students about the various student organizations on campus. This might also be anopportunity to get representatives from various organizations to make a presentation on what their group can offer students.

• Coordinate showings of GETTING INVOLVED with feature films located onthe Residence Life Cinema website under Personal Achievement, and Leadership.

Hazing Awareness Students candidly share their opinions and definitions of hazing. This videoencourages students to think twice before participating in any activity thatmakes them feel uncomfortable.

RA Ideas:• Use HAZING in conjunction with Student Organization and Greek

"Rush Week" to talk, inform and educate students on the dangers of hazing.

• Invite representatives from Public Safety or Campus Police to talk with students about some of the legal and criminal ramifications of hazing.

• Invite a representative from the Student Life Office to talk with students about the impact of hazing to the campus, the organization, the community and most importantly to them and their fellow students.

• Invite representatives from the Student Life, Judicial Affairs and Affirmative Action Offices to talk with students about how to report a hazing offense.

• Invite a representative from the Judicial Affairs Office to talk with students about the disciplinary actions that will be taken against them if they participate in hazing.

• Coordinate showings of HAZING with feature films on Choices and Consequences, Date Rape / Sexual Assault, Leadership, and the Life Stories located on our website.

Identity TheftIdentity Theft is one of the fastest-growing crimes in the nation and on college campuses. This video helpsstudents build good habits while minimizing the risk of identity theft on your campus.

RA Ideas:• Invite public safety and other departments to share tips for preventing identity theft.• Invite financial aid representatives to talk with students about the basics.

of financial planning and tracking their credit reports.• Help students order their free credit reports to ensure the safety of their credit history.• Pair with movies like THE NET and CATCH ME IF YOU CAN or other films.

from our website library located under Choices and Consequences or Ethics / Justice.

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Illegal Downloading This video helps educate your students about illegal music and movie downloading, an important issue affectingmany campuses across the country.

RA Ideas:• Increases student awareness about this issue and helps form good compliance habits• Reduces the time your staff spends identifying and handling illegal downloading infractions• Coordinate showings of ILLEGAL DOWNLOADING with feature films on Choices and Consequences

recommended on the Residence Life Cinema website.

Laundry 101Often students come to college and have to learn how to do laundry on their own for the first time.This video teaches students the proper way to do their laundry.

RA Ideas:• Have a faculty member incorporate the video into a Freshmen Seminar class.• Use this video in conjunction with freshman orientation.• Play video in the Laundry Room if there is a TV in the room.

Managing StressStress can become a vicious cycle with unhealthy and potentially dangerous consequences. This video identifies some common sources of stress and makes suggestions for keeping stress at a manageable level.

RA Ideas:• Show MANAGING STRESS in conjunction with kick off week activities to inform and educate new students

about the importance of taking care of themselves and scheduling time for stress release.• Use MANAGING STRESS in conjunction with final exams week programming.• Invite a representative from the Counseling Office to talk with students about ways to appropriately relieve

stress.• Have a "Regression Session" with a variety of children's toys, coloring books, Play Doh©, finger paint, etc.

to help students relax.• Coordinate showings of MANAGING STRESS AND THE COLLEGE EXPERIENCE with feature films on Choices

and Consequences, Counseling, Mental Illness / Stress / Disabilities, Personal Achievement, Suicide, and the Life Stories. Lists of titles available can be located on the Residence Life Cinema website.

Marijuana Abuse Students speak out about drugs and peer pressure. This video includes information and statistics about thenegative consequences of marijuana abuse.

RA Ideas:• Use MARIJUANA ABUSE in conjunction with ALCOHOL AWARENESS and BINGE DRINKING to have small

group discussions on the topics of alcohol and drug abuse.• Invite representatives from the Counseling Office to talk with students on this topic.• Invite representatives from Public Safety, or Campus Police to talk with

students about the repercussions of marijuana and drug use on campus or as a student.

• Have a "Drunk Goggle" exercise where students try to negotiate an obstacle course while "under the influence of drugs."

• Coordinate showings of MARIJUANA ABUSE with feature films recommended on the Residence Life Cinema website under Choices and Consequences, Drug and Alcohol Abuse, and the Life Stories.

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Positive Dating Relationships This video encourages students to maintain healthy relationships and seek appropriate resources when theyfind themselves victims of courtship violence or date rape.

RA Ideas:• Use POSITVE DATING RELATIONSHIPS in conjunction with kick off week activities to inform and educate

new students about the relationships they will build during their college career.• Use POSITIVE DATING RELATIONSHIPS in conjunction with SEXUALLY TRANSMITTED DISEASES to have

small group discussions on the topics of dating, sex and personal relationships.• Use POSITIVE DATING RELATIONSHIPS in conjunction with programming efforts such as "The Date Game,"

"Sex 101," and "Sex Talk and Blowpops."• Invite a representative from the Counseling Office to talk with students about communication and how to

build a healthy relationship.• Coordinate showings of POSITIVE DATING RELATIONSHIPS with feature films from our website on

Choices and Consequences, Date Rape / Sexual Assault, Personal Relationships / Love / Friendship, Sexual Orientation, and the Life Stories.

Sexually Transmitted Diseases This video concisely outlines the importance of responsible sexual behavior to avoidhealth risks.

RA Ideas:• Use SEXUALLY TRANSMITTED DISEASES in conjunction with kick off week

activities to inform and educate new students about the importance of acting safely and responsibly.

• Use SEXUALLY TRANSMITTED DISEASES in conjunction with POSITIVE DATING RELATIONSHIPS to have small group discussions on the topics of dating, sex and personal relationships.

• Use POSITIVE DATING RELATIONSHIPS in conjunction with programming efforts such as "The Date Game," "Sex 101," and "Sex Talk and Blowpops."

• Invite a representative from the Counseling Office to talk with students about communication and how to build a healthy relationship.

• Invite a representative from the Health and Wellness Office to talk with students about sexually transmitted diseases, how to recognize them, treatment and consequences.

• Coordinate showings of SEXUALLY TRANSMITTED DISEASES with recommended feature films on Choicesand Consequences, Date Rape / Sexual Assault, Sexual Orientation, and the Life Stories on the ResidenceLife Cinema website.

Study SkillsThis video helps students develop the skills necessary for academic success, such as getting the most benefitform study time through proper planning.

RA Ideas:• Use STUDY SKILLS in conjunction with kick off week activities to inform and educate new students about

the importance of building good study habits early in their college experience.• Use STUDY SKILLS in conjunction with COLLEGE SUCCESS to have small group discussions on the topics

of time management, studying, and building a successful college career.• Invite a representative from the Academic Resource Center to talk with students about how to get the

most out of their studying.• Coordinate showings of STUDY SKILLS with feature films from our website on Choices and Consequences,

and Personal Achievement.

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Understanding ConflictThis video helps prepare your students to live with roommates and learn life skills.

RA Ideas:• Use CONFLICT RESOLUTION in conjunction with the first floor meeting to teach students about the

importance of building the roommate relationship from the start of the academic year.• Invite representatives from the Counseling Center to talk with students about listening skills, conflict

resolution and mediation.• Invite a representative from the Student Life Office to talk with students about how to handle conflicts

with students, faculty and staff members.• Coordinate showings of CONFLICT RESOLUTION with feature films on Choices and Consequences,

Ethics /Justice, and Personal Relationships / Love / Friendship listed on the Residence Life Cinema website.

Security On Campus Videos

Breaking the SilenceAcquaintance rape among college women is at an all time high. This video helps to raise awareness throughthe moving stories of two rape victims. They share their experiences and how they coped after the fact. Thisvideo also educates victims on what to do if they are a victim of sexual assault and discusses what men can do to support loved ones who have been in similar situations.

RA Ideas:• Use BREAKING THE SILENCE in conjunction with kick off week activities to inform and educate new

students about the relationships they will build during their college career.• Use BREAKING THE SILENCE in conjunction with SEXUALLY TRANSMITTED DISEASES to have small

group discussions on the topics of dating, sex and personal relationships.• Use BREAKING THE SILENCE in conjunction with programming efforts such as "The Date Game," "Sex 101,"

and "Sex Talk and Blowpops."• Invite a representative from the Counseling Office to talk with students about communication and how to

build a healthy relationship.• Coordinate showings of BREAKING THE SILENCE with feature films from our website on Choices and

Consequences, Date Rape / Sexual Assault, Personal Relationships / Love / Friendship, Sexual Orientation,and the Life Stories.

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Hamster Cocktails....and the Truth About Hazing While hazing may seem innocent and a part of tradition, it can also lead to severe emotional or physical pain and even death. HAMSTER COCKTAILS encourages college students to consider the consequences before theyallow themselves to be put in a hazing situation. Here you will see two situations where horrific hazing incidentsoccurred and see interviews with those involved first hand. Their stories reveal how seemingly innocent decisions can lead to tragedy and death.

RA Ideas:• Use in conjunction with Student Organization and Greek "Rush Week" to talk, to inform and educate students

on the dangers of hazing.• Invite representatives from Public Safety or Campus Police to talk with students about some of the legal and

criminal ramifications of hazing.• Invite a representative from the Student Life Office to talk with students about the impact of hazing to the

campus, the organization, the community and most importantly to them and their fellow students.• Invite representatives from the Student Life, Judicial Affairs and Affirmative Action Offices to talk with

students about how to report a hazing offense.• Invite a representative from the Judicial Affairs Office to talk with students about the disciplinary actions

that will be taken against them if they participate in hazing.• Coordinate showings with feature films on Choices and Consequences, Date Rape / Sexual Assault,

Leadership, and the Life Stories located on our website.

The Best Years of Your Life This powerful video shows the real life after effects of drinking and driving. You will hear the stories of collegestudents through family and friends in this emotional tale of the consequences of binge drinking.

RA Ideas:• Use in conjunction with BINGE DRINKING and MARIJUANA ABUSE to have small group discussions on the

topics of alcohol and drug abuse.• Invite representatives from the Counseling Office to talk with students on this topic.• Invite representatives from Public Safety, or Campus Police to talk with students about the repercussions of

alcohol use on campus or as a student.• Have a "Drunk Goggle" exercise where students try to negotiate an obstacle course while "intoxicated."

Wasted Youth Binge drinking can severely impair your ability to react to the environment around you. Injury and death canoccur in almost any situation, not just in a vehicle. This story examines the impact alcohol has on your bodyand a person’s ability to make responsible decisions in any given situation.

RA Ideas:• Use in conjunction with the programs ALCOHOL AWARENESS and MARIJUANA ABUSE to have small group

discussions on the topics of alcohol and drug abuse.• Invite representatives from the Counseling Office to talk with students on this topic.• Invite representatives from the Health and Wellness Center to talk with students about the dangers of binge

drinking.• Invite representatives from Public Safety, or Campus Police to talk with students about the repercussions of

alcohol use on campus or as a student.• Have a "Drunk Goggle" exercise where students try to negotiate an obstacle course while "intoxicated."• Have a "Mock-Tails" party and talk with students about drinking behaviors, the "drinking life," and healthy

alternatives to drinking.• Coordinate showings with feature films on Choices and Consequences, Drug and Alcohol Abuse, and the

Life Stories from the Residence Life Cinema website.page 38

RESIDENT ASSISTANT COLLABORATIONThere are many ways to involve RAs with your RLC program. This partnership will help both the channel andRA programming be more successful on campus. We’ve provided a list of ways you can effectively reach out toyour campus‘ RA staff.

Tips and Ideas for Collaboration with your Resident Assistant’s:• Meet with the residents in the residence hall to discuss their goals and take into account when placing

your monthly movie orders.• Ask RAs to get involved with the title selection and ask they submit one movie request per month.• When scheduling movies requested by RAs keep show times and days of the week consistent so the

students and RAs know when to watch. • Meet with the other RAs in the hall and develop goals for the types of developmental programming they

would like to do.• Be sure to share Movie Discussion Guides provided with your monthly publicity so that RAs can plan

programs around what will be playing on the channel that month.• When new discussion guides are received pass them out to the RAs.• Share monthly Residence Life Cinema E-Blasts with RAs to give them additional ideas for programming.• Set up an account for your RAs on our website so they can log in to access Movie Discussion Guides and

other programming tools.• Create an RA binder with programming ideas as a way for them to see what others are doing and what has

been successful.• Suggest RAs visit www.reslife/RAexperience.com to share programming ideas.

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VII. Promoting Your Channel page 40

a. First Things First page 41

b. What is Provided page 42

c. What Have Others Done page 42

d. Building Table Tents and Bulletin Board Posters page 42

e. Using Copyrighted Images page 43

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Now Showing

Student HHousing

Television

Tune Into:ChannelMovieDescriptions

ChannelShow Times

Movie Images Used: Ultraviolet©Sony, Basic Instinct 2: Risk Addiction©Columbia Pictures, The Pink Panther© MGM/UA, DaveChappelle’s Block Party© FocusFeatures, KissKiss BangBang © Warner Bros., 16 Blocks©Warner Bros., Munich©University City Studios, Inc., Something New©Focus Features, NannyMcPhee

©Universal City Studios, Inc., Grizzly Man©Lions Gate Films, V for Vendetta©Warner Bros.,Doogal: The Magic Roundabout© The Weinstein Company, The Libertine,

©The Weinstein Company,Freedomland ©Columbia Pictures, The Adventures ofBrer Rabbit© Universal City Studios, Inc.,Tristram Shandy: A Cock and Bull Story©ThinkFilm,Syriana © Warner Bros., Failure to Launch T.M. &© Paramount Pictures Corporation, The Matador©The Weinstein Company, She’s The Man T.M. &

©DreamWorks L.L.C., Ask The Dust T.M. &© Paramount Classics, Underworld: Evolution©Columbia Pictures.

There are two primary audiences you need to consider in your promotional planning. • Viewers of the channel – These are the people on campus you want to actually watch your channel.

You want to make them aware of the channels existence and what it offers them.• Other members of the campus community – These are people on campus who are non-viewers from whom

you would still like to garner support—think administrators, Information Technology, student groups, etc. Promoting your channel to these people can help you in many ways and will be covered in greater detail in the Collaborating with Others section of this manual.

First Things FirstThe rules for promoting your channel are fairly simple. You want to think of yourself much like any other serviceor office on campus and determine the basics of what you would like to accomplish.

• Channel Number – This needs to be emblazoned on EVERYTHING! Anything you create to promote your channel must have your channel number on it. If your viewers cannot find the channel they can not watch it.

• Channel Name – This is your brand. We can’t stress how important it is to name your channel. It can be as simple as “Channel 2” or “UH96” (University Housing Channel 96) to something thematic like “Screaming Eagle TV” or “RUTV”. It does not have to be elaborate; it just needs a name. Having a name gives your channel an identity.

• Channel Logo – This is directly associated with your name. If you are going to create a logo, keep it simple and make sure it ties in with your name, your school or mascot and your mission.

• Channel Website – Although a website is not a requirement by any means, it is usefel. In today’s web culture it allows your viewers a web-based interaction point for your channel. The website can be used to post your schedule, contact information, ask for feedback, etc. Think of the website as another way to expand your audience rather than just a tool.

• Sponsors – As you promote your channel you want to make sure you give credit where credit is due. If yourorganization is the only one funding/supporting the program this part is easy. If not, you might want to sit down and define which organizations on campus are considered sponsors. Include the names or logos of the sponsors on your promotional pieces. (For more on this refer to the Collaborating with Others section of this manual.)

• Policies, Practices, and Guidelines – Any successful promotional project needs rules. Laying the groundwork ahead of time can save a lot of headaches down the road.

• Campus Rules – Review campus posting policies. Who has to approve your posters, fliers, and table tents? Are there different rules for different buildings? Are there rules about recycled content or colored ink? These should all be incorporated into your plan.

• Your Rules – Think ahead about how you want to promote your channel. Are there words or phrases you want to specifically use or avoid? Do you want to have a color scheme? Do you want to only use recycled paper?

• Your Residence Life Cinema Agreement - Your Residence Life Cinema agreement allows you to promote your channel to your campus population only. Advertising to the general public through media such as public radio, public television or public newspapers is prohibited.

• Copyrights – There are regulations regarding copyrighted images that require compliance. These are addressed in the section below entitled Using Copyrighted Images.

PROMOTING YOUR CHANNEL

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What Is ProvidedResidence Life Cinema provides publicity support for the majority of its titles. These publicity materials areavailable for printing via the Residence Life Cinema website, www.reslife.com, using your login ID and password. They are also in hard copy format upon request.

On-line publicity support materials include:• High Resolution image of movie theatrical poster for individual titles• High Resolution image of movie logo for individual titles• Synopses for individual titles

Hard copy publicity support materials include:• Ad slicks for use in campus news paper or for printing • Bulletin board posters for individual titles

In addition to these materials Residence Life Cinema has full-size theatricalposters (one-sheets) available for purchase for many of its titles. These postersare available for $5 per poster and measure 27”x40”.

What Have Others DoneOver the years we have seen three main promotional endeavors. These promotions are successful becausethey target students in places they congregate.

• Table Tent – This is your basic, old fashioned table tent with information about your channel. They are perfect for the dining halls or other places students gather.

• Bulletin Board Poster – These posters highlight the channel as a whole and can be placed on bulletin boards throughout your residence halls.

• Flyers – These are flyers focused on specific programs in support of the movies or events on your channel. These may be specific to the buildings or floor in which the events are occurring.

Building Table Tents and Bulletin Board PostersResidence Life Cinema has templates available to you for use in building table tents and one for a BulletinBoard Poster. They are developed in PowerPoint© since many people use it as a primary application. Usingsomething like PowerPoint© allows you to import graphics and text to create quality printed materials withouthaving to purchase a desktop layout program.

Table tents need to be printed on card stock so they will stand when folded and bulletin board posters can beprinted on plain paper.

Table Tent Version 1 Table Tent Version 2

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Bulletin Board Poster

Using Copyrighted ImagesYou are allowed to utilize images you retrieve from the Residence Life Cinema and Swank Motion Pictures, Inc.websites for the movies you have licensed for your channel. You may also retrieve other images for the filmsyou have licensed from other sources on the web such as the official website of the films for the express purpose of promoting the showing of the film.

When using images you may resize them or convert them to black and white. Other changes are not permitted.

All images of or for a feature motion picture are copyrighted by the motion picture studio. Therefore, theseimages should bear the appropriate copyright information.

If you are using a single image you should place the copyright notice with that image.

© Columbia Pictures

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If you are using mulitiple images you can place a disclaimer at the bottom of your piece.

MOVIE IMAGES USED: Ali © Columbia Pictures, Amistad TM & © DreamWorks Pictures LLC, Barbershop ©MGM, Crash © Lions Gate Films

Each studio has a preferred way of having their copyrights identified. Please use the following table whenidentifying images.

Columbia Pictures © Columbia Pictures DreamWorks Pictures TM & © DreamWorks L.L.C. First Look © First Look Focus Features © Focus Features HBO © HBO IFC © IFC Films Lions Gate © Lions Gate Films Magnolia Films © Magnolia Films MGM © MGMNational Geographic © National Geographic New Line Cinema © New Line CinemaNewmarket © Newmarket Paramount Classics © Paramount Classics Paramount Pictures TM & © Paramount Pictures Corporation Paramount Vantage © Paramount Vantage Picturehouse © PicturehousePolygram Films © Polygram FilmsThinkFilms © ThinkFilms TriStar Pictures © TriStar Pictures Triumph Films © Triumph Films United Artists © United Artists Universal Pictures © Universal City Studios, Inc. Warner Bros. © Warner Bros. Warner Independent Pictures © Warner Independent PicturesThe Weinstein Company © The Weinstein Company

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VIII. Collaborating with Others page 45

a. Academic Support page 46

i. Movie Discussion Guides page 46

ii. Titles to Support Academics page 47

b. Partnership Development page 48

i. On-Campus Partners page 48

ii. Off-Campus Partners page 48

iii. Examples page 49

page 45

This section will provide you with ideas for collaborating in the areas of Academic Support and PartnershipDevelopment. The support of others on campus will do wonders for the success of your channel. You are fullyaware of the benefits your channel provides, why not share with others and provide a quality resource for yourstudents and fellow staff members? Imagine your channel becoming the invaluable resource to the campusmission.

ACADEMIC SUPPORTWith your campus channel, you have the opportunity to increase support for the academic mission of your campus, bridge the gap between faculty and residents, and broaden support for your efforts.

Many colleges use their campus channels to support academics outside the classroom. The Residence LifeCinema website is a great resource that faculty can use when showing films that correspond with the curriculum.

How to access Academic Support titles: 1) Go to the Residence Life Cinema web page at:

www.reslife.com2) Click on The icon that reads Educate on the left side

of the page.3) Then click on the icon labeled Academic Support4) Scroll down and you will see a list of areas of study.5) If you click on any area of study you will find a variety

of films that directly pertain to that specific topic. 6) For all the titles that come up under that specific area

of study it will say Yes under the section labeled Guideif there is a movie discussion guide for that particular movie.

Coordinate your film choices with faculty members to show movies that connect with the topics theyare covering in the classroom. Ideas would be using AN INCONVENIENT TRUTH for a environmental science class or A BEAUTIFUL MIND in a mathematics or economics course.

MOVIE DISCUSSION GUIDESTake advantage of our Movie Discussion Guides to help support your academics on campus. These Guides willhelp your faculty create effective discussions by using a feature movie to get the students' attention and focusthat attention toward key issues related to the course. By playing the movie over the channel more class timecan be devoted to discussing the relevant issues in the film.

COLLABORATING WITH OTHERS

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TITLES TO SUPPORT ACADEMICS

Listed below are a few examples of what you will find on the website.

• Denote a Movie Discussion Guide is available for this title

HISTORYALL THE PRESIDENT’S MENALI •GLADIATOR •LETTERS FROM IWO JIMAZODIAC

ENVIRONMENTAL SCIENCEAN INCONVENIENT TRUTH •HAPPY FEETERIN BROCKOVICH •FIRE DOWN BELOWMEDICINE MANTWISTER

WOMEN’S STUDIESFACTORY GIRLGIRL, INTERRUPTED •IRON JAWED ANGELS •MONA LISA SMILENO VISIBLE BRUISES: THE KATIE KOESTNER STORY •

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PARTNERSHIP DEVELOPMENTThis section highlights the importance of collaborating with on-campus departments and organizations as wellas off campus partners such as local businesses. The campus channel is a powerful communication tool toreach your on-campus population. By showing others how the channel us a valuable resource you have theopportunity to get people interested in your channel.

On-Campus Partners - Departments and OrganizationsHere is a list of possible departments and organizations you could partner with as well as some ideas on howyou can support other departments on campus:

• Residence Life and Housing – remind students of important dates within the residence halls; provide Building Student Success videos and Movie Discussion Guides for RA programming

• Media Services – partner to show student produced programs • Bookstore – Advertise sales, specials, or new release books • Academic Departments and Faculty Members – coordinate showings of movies pertaining to classroom

discussions to help free up class time • Student Activities – coordinate showings of their group movies. Shrek 3 may be scheduled for a public

venue, schedule Shrek 1 & 2 on your channel to boost excitement • RHA – get RHA involved in selecting titles, they are the voice of your residence halls • SGA – advertise meetings and events to gain additional involvement • Library – promote educational opportunity for students such as classes on how to use online-catalog, paper

writing, research tips, etc… • Athletics – include slides of stats and records for various teams on campus or replay games • Health Department – include slides on eating healthy, exercising, safe sex, yearly check up’s with a

physician, etc… • Campus Safety – post campus safety tips, show Building Student Success videos and

Security On Campus Videos. • Student Run Television Station – partner to show student produced programming, televise student

led newscasts • Career Services - advertise for Career Fair, resume building opportunities, and job interviewing skills• Dining Services – includes slides of the weeks menu

Off Campus Partners – Local BusinessesPartner with local businesses interested in advertising their products to the student population. The channel is a great way for local businesses to market their products to students and administrators on campus and itcreates a win-win situation for both the school and surrounding companies.

Here are some examples of community businesses and groups

Athletic Event SponsorsBanks Banquet FacilitiesChamber of Commerce ChurchesClothing and Apparel StoresCredit UnionGas StationGoodwill Grocery Store

Health ClubsLocal Food and Beverage DistributorsMovie TheatresNon-for-profit Organizations PizzeriasProperty Management CompanyRestaurantsSandwich Shops Sporting Good StoresSynagoguesTemples

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Below are some questions to begin asking when thinking about generating revenue for the channel.

• What interests or obligation does your department have for making money?• What other departments or groups on campus could you collaborate with?• What other departments or groups on campus have revenue generation goals?• What local or national companies can you imagine would like to get their message or ad in front of (# of

students on campus) students?• Examples; book shop, campus print shop, food services, Residence Life, counseling

• What department has the administration suggested as a collaborative partner?

Here’s a success story about how one campus has collaborated with on campus and off campus partners

At the University of Memphis, their Director of Housing collaborates with various groups, departments and companies that have interest in their message reaching the student population. Because of the attentionhis channel receives, there is a tremendous opportunity to easily access a high percentage of students at any time.

Food Services provides product in exchange for time on the Tiger Channel. Student Government actually fundsa portion of the Tiger Channel in exchange for the positive exposure their group receives for being associatedwith the popular programming.

Dell Computer is the University’s official hardware provider. Traditionally they sold a handful of computers tostudents, keying mainly on administration. The first year the director added an announcement to the channelpromoting Dell, they sold over 400 computers to students. In exchange for space on the Tiger Channel, Dellpays several thousands of dollars to help fund to channel.

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