Projects1 Instructor Memo 2

2 Restaurant Logo 6

Start-up

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Overview Instructions

Strategies

Getting Approval to Open Your New Restaurant

1. Open and print the Project 1 Planning Form file. Follow the instructions and complete the form.

Refer to Amanda’s sample for guidance. Do not copy the content or design of this sample.

2. Create a new word processing document and save it as Project 1.

3. In the document footer, key your name and the project number and title.

4. Using your completed Project 1 Planning Form, create your instructor memo.

Note: Format your memo according to the template provided in Figure 1.

5. Carefully proofread your work for accuracy, format, spelling, and grammar, then resave.

6. Print a copy of your document if required by your instructor.

• Since most of what you do in this simulation is based on the decisions you make right now, make your decisions carefully.

• Your memo should be well thought out, organized, and professional.

• Keep your memo concise and to the point.

In the real world of business, a restaurant must get the necessary “permits” before opening its doors.

Before you can begin to establish your dream restaurant, the name and theme of your restaurant must be approved by your instructor. To begin the process, you will complete a planning form to help organize your ideas. Once you have made some decisions about your new restaurant, you will create a memo to inform your instructor on what you have decided and why. Only after receiving approval from your instructor, can you continue in this simulation.

In this project, you will write a memo to your instructor seeking approval of your new restaurant.

Instructor Memo1

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Figure 1

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TOP MARGIN AT 2”  

MEMO  TO: TAB   [Insert your instructor’s name] DS (2 RETURNS) FROM:   [Insert your name] DS DATE:     [Insert current date] DS SUBJECT:   [Restaurant Proposal] DS As you are aware, I am in the process of completing The Restaurant Entrepreneur simulation. In order to continue with this simulation, I am required to first establish the name and location of my restaurant. Please review the proposed restaurant provided below and indicate if I have your approval to use the proposed idea by completing the bottom portion of this memo and returning it to me. DS Proposed Restaurant: The second paragraph of your memo should include the name of your restaurant as well as its theme and color scheme. The location (include City and State) of the restaurant and a description of the signature dish should also be included in this paragraph.  DS Restaurant Reasoning: The third paragraph of your memo should include a brief explanation of the reasons why you chose to open this type of restaurant. TS (3 RETURNS) 

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 

□I approve this restaurant proposal for use in The Restaurant Entrepreneur simulation.   

□I do not approve this restaurant proposal for use in The Restaurant Entrepreneur simulation.  

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RESTAURANT

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In the Kitchen with Amanda Sanchez

Look at What Amanda’s Cooked UpUse Amanda’s memo as a guide for creating your own. Do not duplicate Amanda’s work.

Amanda’s choice of restaurant that she wanted to open was easy. In honor of her grandmother’s passion for fiery spices and barbeque cuisine, a BBQ restaurant was an obvious choice.

The memo that Amanda created for her instructor is shown below.

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MEMO  TO:     Mr. Matt Spencer  FROM:   Amanda Sanchez  DATE:    May 8, 20__  SUBJECT:   Restaurant Proposal  As you are aware, I am in the process of completing The Restaurant Entrepreneur simulation. In order to continue with this simulation, I am required to first establish the name and location of my restaurant. Please review the proposed restaurant provided below and indicate if I have your approval to use the proposed idea by completing the bottom portion of this memo and returning it to me.  Proposed Restaurant: The name of my restaurant is Wicked Kickn’ BBQ. The theme for my restaurant is to give my customers the feeling of being at a summer barbeque in the heart of Texas with a spicy sauce and all the fixin's. The color scheme that I have decided to use is a combination of red, yellow, orange, and white. The signature dish at my restaurant is Wicked Kickn’ Chicken. The restaurant will be located in El Paso, TX.  Restaurant Reasoning: My grandmother was always either in the kitchen or outside cooking up some type of barbeque cuisine on the grill. Nana Maria, who was famous for adding fiery spices to her dishes, would always squeeze my cheeks and say, “This is some wicked kickn’ stuff,” as she proudly served me a dish of barbeque chicken, ribs, wings, or whatever the main dish was that day.   ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 

□I approve this restaurant proposal for use in The Restaurant Entrepreneur simulation.  

□I do not approve this restaurant proposal for use in The Restaurant Entrepreneur simulation. 

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Overview Instructions

Strategies• Use the Internet to research different restaurant

logos.

• Analyze logos that appeal to you and incorporate similar characteristics into your logo designs.

• Creating a logo with too many graphics or too much text makes it difficult to read and remember. Therefore, your logo should be simple, unique, and easily recognizable.

• Many logos feature shapes or lines to make them more recognizable.

• Identify one or two fonts to use in your design and be sure to incorporate the colors you decided on for your restaurant.

1. Open and print the Project 2 Planning Form file. Follow the instructions and complete the form.

Refer to Amanda’s sample for guidance. Do not copy the content or design of this sample.

2. Using an illustration or drawing software program such as Adobe Illustrator, Adobe Photoshop, Microsoft Paint, or any graphics software, create a new document. Using your sketches on the Project 2 Planning Form, create each logo as a separate file.

Note: Be sure to design your logos large enough in size so that they can be resized and scaled without losing quality and resolution.

3. Save the first version of the logo as Version 1 Logo, the second version as Version 2 Logo, and the third version as Version 3 Logo.

Note: Be sure to save each logo in a format that will allow it to be placed as an image in other software applications; for example, JPEG, TIFF, or WMF.

4. Create a new word processing document and save it as Project 2.

5. In the document footer, key your name and the project number and title.

6. Insert all three logos in proportion on the page. This will allow you to review all three versions of the logos at one time.

7. Carefully proofread your work for accuracy, format, spelling, and grammar, then resave.

8. Print the document and survey your classmates and instructor, asking them to select their favorite logo.

9. Upon your instructor’s approval, retrieve the approved version of the logo file and save it as Project 2 Final Logo.

10. Print a copy of your document if required by your instructor.

A logo is often the first thing potential customers notice about your business.

A logo is a name, symbol, or trademark designed for easy recognition; for instance, the swish logo checkmark used by Nike or the white bitten apple seen on Apple products.

Many companies will spend a lot of time and money to create the logo that they feel represents their organization to the public. Restaurants are no different. Having a recognizable logo that customers can identify with is essential in a market crowded with restaurant choices. It helps people become connected to your restaurant.

In this project, you will design a logo for your restaurant to get your customers’ mouths watering before they even see the menu. The logo you develop will be used with different documents throughout this simulation.

Designing Your Restaurant’s Identity

Restaurant Logo2

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RESTAURANT

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In the Kitchen with Amanda Sanchez

Look at What Amanda’s Cooked UpUse Amanda’s logos as a guide for creating your own. Do not duplicate Amanda’s work.

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Creating a logo for a restaurant is extremely important. To ensure an appropriate choice of logo, Amanda created three designs and then surveyed her classmates and instructor before deciding on her final logo design.

The logos that Amanda created for Wicked Kickn’ BBQ are shown below.

Version 1 Logo:

Version 3 Logo:

Version 2 Logo:

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