start smart - a guide to second semester recruitment & retention
DESCRIPTION
Tips and techniques for expanding your membership numbers and engaging your existing FBLA-PBL members. These slides were part of the Start Smart webinar; the notes are located below, in the tab next to the "Comments" boxTRANSCRIPT
$tart $mart
A Guide to Second Semester Recruitment and Retention
Membership RecruitmentA well-planned, aggressive second
semester recruitment campaign can strengthen a chapter and increase its membership.
Recruitment: Goals & Game Plans
Get New Members
What to Say
Reasons to Join
Scholarships, Networking,
Travel, Leadership, Fun
What to Do
Second Semester
Welcome Back Party
Invitations
Where to Look
Business Students
Underclassmen
Recruitment: FBLA-PBL Benefits
Students:Sharpen Business SkillsBecome LeadersMeet PeopleEarn Scholarships Gain Community Service ExperienceEarn RecognitionTravel
Recruitment: Networking Tips Be Curious
Everyone loves to talk about him or herself Ask open-ended questions like “What are your hobbies and interests?”
Be Brief If you can’t interest someone in what you are saying, you are probably taking
too long to say it
Be Courteous Learn the person’s name and
use it frequently Smile
Be Direct Use eye-contact (body language is
important)
Be Enthusiastic It’s contagious!
Recruitment: StrategiesCreate posters,
brochures, and bulletin boards
Create an exhibit booth or have a table in a high traffic area
Show pictures of past members in fun displays
Create chapter T-shirts
Give away food or candy
Use FBLA-PBL membership poster and membership videos
Recruitment: Use Social Media
Recruitment: Membership Recognition Programs
Membership Madness Recruit 5 members
Membership Mania Recruit 10 members
Membership Achievement Equal or beat previous
year membership totals
100% Class Participation All students in one class
join FBLA-PBL
Recruitment: State or Local Chapter Blog
Recruitment & Retention: Attend the NLC
PBL: June 24-27
FBLA: June 29-July 2
Retention: Meetings Advertise chapter
meetings
Make meetings productive and fun
Have a solid agenda
Retention: BAA, CMAP, MAPEncourage your members to participate in
BAA (FBLA) MAP (FBLA-ML) CMAP (PBL)
Retention: National Programs
Stock Market Game
Virtual Business Challenge
America Saves Week
Operation Enterprise
Brainbench
i-SAFE
Junior Tours
Recruitment & Retention: Celebrate FBLA-PBL Week
February 5-11, 2012
Retention: Plan Newsworthy Activities
Retention: Focus on Community Service
Retention: PD Engagement Activities
Select one day during FBLA-PBL Week as “Professional Division Engagement Day”
Invite PD members and other business and community leaders to speak at a local chapter meeting.
Retention: Connect with National Officers
Officer Hotline 801-900-FBLA (Western and Mountain Plains Regions) 804-631-FBLA (North Central, Southern, and Eastern Regions)
Skype http://go.fbla.org/FBLASkypeRequest
QuestionsIf we run out of time and are not able to
answer your question, you will receive an individual e-mail response.
Contact us anytime at [email protected]
Connect With Us
www.facebook.com/ProfessionalDivision
www.twitter.com/ProfessionalDiv
youtube.com/fblapblinc
flickr.com/photos/fbla-pbl
Webinar Wednesday“Going for the Win: Preparing for
Competition”February 15, 2012 at 4:00 pm EST
Archived Webinars on YouTube Involving the ProsNavigating Your Way Through the BAA Involving Your Elected Officials