start it up with no seed money
TRANSCRIPT
Start-it-up with NO SEED MONEY
but becoming a businessthat every investor loves.
An Inconvenient Truth
The conventional Stanford startup model:
A successful startup =
The conventional Stanford startup model:
A successful startup =
technology +
The conventional Stanford startup model:
A successful startup =
technology +
seed money +
The conventional Stanford startup model:
A successful startup =
technology +
seed money +
The conventional Stanford startup model:
(~US$500,000 to $1M to kick start)
A successful startup =
further rounds +
technology +
seed money +
The conventional Stanford startup model:
(~US$500,000 to $1M to kick start)
A successful startup =
further rounds +
technology +
seed money +
The conventional Stanford startup model:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to grow)
A successful startup =
further rounds +
technology +
IPO or any exit options
like acquisition, acquihire
seed money +
The conventional Stanford startup model:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to grow)
A successful startup =
further rounds +
technology +
IPO or any exit options
like acquisition, acquihire
seed money +
The conventional Stanford startup model:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to grow)
(~$10M to $1B or $24B IPO to capture money back in their investors’ pocket)
A successful startup =
further rounds +
technology +
IPO or any exit options
like acquisition, acquihire
seed money +
The conventional Stanford startup model:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to grow)
(~$10M to $1B or $24B IPO to capture money back in their investors’ pocket)
The Silicon Valley startup secret recipe:
A successful startup =
The Silicon Valley startup secret recipe:
A successful startup =
Team & Execution +
The Silicon Valley startup secret recipe:
A successful startup =
further rounds +
Team & Execution +
IPO or any exit options
like acquisition, acquihire
seed money +
The Silicon Valley startup secret recipe:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to accelerate the grow)
(~$10M to $1B or $24B IPO to capture money back in their investors’ pocket)
A successful startup =
further rounds +
Team & Execution +
IPO or any exit options
like acquisition, acquihire
seed money +
The Silicon Valley startup secret recipe:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to accelerate the grow)
(~$10M to $1B or $24B IPO to capture money back in their investors’ pocket)
A successful startup =
further rounds +
Team & Execution +
IPO or any exit options
like acquisition, acquihire
seed money +
The Silicon Valley startup secret recipe:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to accelerate the grow)
(~$10M to $1B or $24B IPO to capture money back in their investors’ pocket)
Rethinking the startup model:
A successful startup =
Rethinking the startup model:
A successful startup =
further rounds +
Team and Execution +
IPO or any exit options
like acquisition, acquihire
seed money +
Rethinking the startup model:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to grow)
(~$10M to $1B or $24B IPO to capture money back in their investors’ pocket)
A successful startup =
further rounds +
Team and Execution +
IPO or any exit options
like acquisition, acquihire
seed money +
Rethinking the startup model:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to grow)
(~$10M to $1B or $24B IPO to capture money back in their investors’ pocket)
A successful startup =
further rounds +
Team and Execution +
IPO or any exit options
like acquisition, acquihire
seed money +
Rethinking the startup model:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to grow)
(~$10M to $1B or $24B IPO to capture money back in their investors’ pocket)?
A successful startup =
further rounds +
Team and Execution +
IPO or any exit options
like acquisition, acquihire
seed money +
Rethinking the startup model:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to grow)
(~$10M to $1B or $24B IPO to capture money back in their investors’ pocket)?
A successful startup =
further rounds +
Team and Execution +
IPO or any exit options
like acquisition, acquihire
seed money +
Rethinking the startup model:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to grow)
(~$10M to $1B or $24B IPO to capture money back in their investors’ pocket)?
a profitable company with a scalable business model
A successful startup =
further rounds +
Team and Execution +
IPO or any exit options
like acquisition, acquihire
seed money +
Rethinking the startup model:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to grow)
(~$10M to $1B or $24B IPO to capture money back in their investors’ pocket)?
a profitable company with a scalable business model
A successful startup =
further rounds +
Team and Execution +
IPO or any exit options
like acquisition, acquihire
seed money +
Rethinking the startup model:
(~US$500,000 to $1M to kick start)
(~US$2M to $100M series B or up to grow)
(~$10M to $1B or $24B IPO to capture money back in their investors’ pocket)?
a profitable company with a scalable business model
Rethinking the startup model - Benefit 1:
Rethinking the startup model - Benefit 1:
seed money + (~US$500,000 to $1M to kick start)
A successful startup
Team and Execution
Rethinking the startup model - Benefit 1:
seed money + (~US$500,000 to $1M to kick start)
a profitable company with a scalable business model
A successful startup
Team and Execution
Rethinking the startup model - Benefit 1:
seed money + (~US$500,000 to $1M to kick start)
a profitable company with a scalable business model
A successful startup
Team and Execution
Rethinking the startup model - Benefit 1:
seed money + (~US$500,000 to $1M to kick start)
a profitable company with a scalable business model
a scalable business model for the world
Rethinking the startup model - Benefit 2:
Rethinking the startup model - Benefit 2:
A successful startup =
Team and Execution
$3M earning every year
Rethinking the startup model - Benefit 2:
keep self-sustain and share among
yourself
A successful startup =
Team and Execution
$3M earning every year
Rethinking the startup model - Benefit 2:
keep self-sustain and share among
yourself
A successful startup =
Team and Execution
$3M earning every year
further rounds +IPO or any exit
optionslike acquisition,
acquihire
Rethinking the startup model - Benefit 2:
keep self-sustain and share among
yourself
A successful startup =
Team and Execution
$3M earning every year
further rounds +IPO or any exit
optionslike acquisition,
acquihire
It’s not for everyone
There is always a solution
Team and Execution
Team and Execution1. Be Innovative about it
Think Beyond Product Innovation
Think Beyond Product Innovation
Offe
ring
Uni
quen
ess
Think Beyond Product Innovation
Offe
ring
Uni
quen
ess Execution Sustainability
Think Beyond Product Innovation
Offe
ring
Uni
quen
ess Execution Sustainability
Product Innovation
e.g. Jawbone
Think Beyond Product Innovation
Offe
ring
Uni
quen
ess Execution Sustainability
Product Innovation
e.g. Jawbone
Service Innovatione.g. Uber
Think Beyond Product Innovation
Offe
ring
Uni
quen
ess Execution Sustainability
Process Innovatione.g. Spotify
Product Innovation
e.g. Jawbone
Service Innovatione.g. Uber
Think Beyond Product Innovation
Offe
ring
Uni
quen
ess Execution Sustainability
Business model / charging model innovation
e.g. Line
Process Innovatione.g. Spotify
Product Innovation
e.g. Jawbone
Service Innovatione.g. Uber
Think Beyond Product Innovation
Offe
ring
Uni
quen
ess Execution Sustainability
Business model / charging model innovation
e.g. Line Marketing Innovation /
Growth Hackinge.g. DropboxProcess
Innovatione.g. Spotify
Product Innovation
e.g. Jawbone
Service Innovatione.g. Uber
Think Beyond Product Innovation
Offe
ring
Uni
quen
ess Execution Sustainability
Business model / charging model innovation
e.g. Line Marketing Innovation /
Growth Hackinge.g. DropboxProcess
Innovatione.g. Spotify
Product Innovation
e.g. Jawbone
Service Innovatione.g. Uber
Supply Chain Innovatione.g. Airbnb
Think Beyond Product Innovation
Offe
ring
Uni
quen
ess Execution Sustainability
Business model / charging model innovation
e.g. Line Marketing Innovation /
Growth Hackinge.g. Dropbox
Organizational Innovation
e.g. LifehackOneSky
Process Innovatione.g. Spotify
Product Innovation
e.g. Jawbone
Service Innovatione.g. Uber
Supply Chain Innovatione.g. Airbnb
Think Beyond Product Innovation
Offe
ring
Uni
quen
ess Execution Sustainability
PeoplePower
Business model / charging model innovation
e.g. Line Marketing Innovation /
Growth Hackinge.g. Dropbox
Organizational Innovation
e.g. LifehackOneSky
Process Innovatione.g. Spotify
Product Innovation
e.g. Jawbone
Service Innovatione.g. Uber
Supply Chain Innovatione.g. Airbnb
1. The blue ocean strategy: exploring untapped market opportunities
2. Business model generation: help to come up with a MVP quickly, shorten the cycle to 3-month window
3. Growth Hacker Marketing: inspires way to leverage on existing big platforms to go out and reach your target audience
4. The lean startup: matching the methodology with your resources on hand
Team and Execution
Team and Execution
2. Seek resourcesto achieve it
Deck-centric resources approach v.s.Human-centric resources approach
Deck-centric resources approach
1. Idea = something VC likes
Deck-centric resources approach v.s.Human-centric resources approach
Deck-centric resources approach
1. Idea = something VC likes2. Plan = the deck
Deck-centric resources approach v.s.Human-centric resources approach
Deck-centric resources approach
1. Idea = something VC likes2. Plan = the deck3. Gathering = finding co-founders and founding team
Deck-centric resources approach v.s.Human-centric resources approach
Deck-centric resources approach
1. Idea = something VC likes2. Plan = the deck3. Gathering = finding co-founders and founding team4. Pioneering = prototyping
Deck-centric resources approach v.s.Human-centric resources approach
Deck-centric resources approach
1. Idea = something VC likes2. Plan = the deck3. Gathering = finding co-founders and founding team4. Pioneering = prototyping5. Resources = VC$$ to develop, equipment, office
Deck-centric resources approach v.s.Human-centric resources approach
Deck-centric resources approach
1. Idea = something VC likes2. Plan = the deck3. Gathering = finding co-founders and founding team4. Pioneering = prototyping5. Resources = VC$$ to develop, equipment, office6. Context and territory = test the market with the
prototype
Deck-centric resources approach v.s.Human-centric resources approach
Deck-centric resources approach
1. Idea = something VC likes2. Plan = the deck3. Gathering = finding co-founders and founding team4. Pioneering = prototyping5. Resources = VC$$ to develop, equipment, office6. Context and territory = test the market with the
prototype7. Language = create the product around the startup brand
Deck-centric resources approach v.s.Human-centric resources approach
Deck-centric resources approach
1. Idea = something VC likes2. Plan = the deck3. Gathering = finding co-founders and founding team4. Pioneering = prototyping5. Resources = VC$$ to develop, equipment, office6. Context and territory = test the market with the
prototype7. Language = create the product around the startup brand8. Agreement = a group of people are now locked by the
business plan and are obliged to grow it accordingly
Deck-centric resources approach v.s.Human-centric resources approach
Deck-centric resources approach
1. Idea = something VC likes2. Plan = the deck3. Gathering = finding co-founders and founding team4. Pioneering = prototyping5. Resources = VC$$ to develop, equipment, office6. Context and territory = test the market with the
prototype7. Language = create the product around the startup brand8. Agreement = a group of people are now locked by the
business plan and are obliged to grow it accordingly
Deck-centric resources approach v.s.Human-centric resources approach
Deck-centric resources approach
Deck-centric resources approach v.s.Human-centric resources approach
Human-centric resources approach model by Nigel Sykes, Warwick Business School
1. Agreement = a few people who is passionate about something gottogether
Deck-centric resources approach v.s.Human-centric resources approach
Human-centric resources approach model by Nigel Sykes, Warwick Business School
1. Agreement = a few people who is passionate about something gottogether
2. Language = they all bring to table some skill sets and commitment
Deck-centric resources approach v.s.Human-centric resources approach
Human-centric resources approach model by Nigel Sykes, Warwick Business School
1. Agreement = a few people who is passionate about something gottogether
2. Language = they all bring to table some skill sets and commitment3. Context and territory = vigorously find the market and validate their
business hypotheses
Deck-centric resources approach v.s.Human-centric resources approach
Human-centric resources approach model by Nigel Sykes, Warwick Business School
1. Agreement = a few people who is passionate about something gottogether
2. Language = they all bring to table some skill sets and commitment3. Context and territory = vigorously find the market and validate their
business hypotheses4. Resources = be vigorous about finding their unfair advantages
Deck-centric resources approach v.s.Human-centric resources approach
Human-centric resources approach model by Nigel Sykes, Warwick Business School
1. Agreement = a few people who is passionate about something gottogether
2. Language = they all bring to table some skill sets and commitment3. Context and territory = vigorously find the market and validate their
business hypotheses4. Resources = be vigorous about finding their unfair advantages5. Pioneering = re-pivoting, re-adjusting to come up with a workable
model
Deck-centric resources approach v.s.Human-centric resources approach
Human-centric resources approach model by Nigel Sykes, Warwick Business School
1. Agreement = a few people who is passionate about something gottogether
2. Language = they all bring to table some skill sets and commitment3. Context and territory = vigorously find the market and validate their
business hypotheses4. Resources = be vigorous about finding their unfair advantages5. Pioneering = re-pivoting, re-adjusting to come up with a workable
model6. Gathering = attracting people around this model, mentors (especially
those in your industry domain), sponsors, first clients, early adopters
Deck-centric resources approach v.s.Human-centric resources approach
Human-centric resources approach model by Nigel Sykes, Warwick Business School
1. Agreement = a few people who is passionate about something gottogether
2. Language = they all bring to table some skill sets and commitment3. Context and territory = vigorously find the market and validate their
business hypotheses4. Resources = be vigorous about finding their unfair advantages5. Pioneering = re-pivoting, re-adjusting to come up with a workable
model6. Gathering = attracting people around this model, mentors (especially
those in your industry domain), sponsors, first clients, early adopters7. Plan = a business framework emerged by repeating several rounds
of 3-6
Deck-centric resources approach v.s.Human-centric resources approach
Human-centric resources approach model by Nigel Sykes, Warwick Business School
1. Agreement = a few people who is passionate about something gottogether
2. Language = they all bring to table some skill sets and commitment3. Context and territory = vigorously find the market and validate their
business hypotheses4. Resources = be vigorous about finding their unfair advantages5. Pioneering = re-pivoting, re-adjusting to come up with a workable
model6. Gathering = attracting people around this model, mentors (especially
those in your industry domain), sponsors, first clients, early adopters7. Plan = a business framework emerged by repeating several rounds
of 3-68. Vision = you come up with a business that everybody is passionate
about with a common goal of making more money by not beingcontrolled by the obligation to grow other people’s money
Deck-centric resources approach v.s.Human-centric resources approach
Human-centric resources approach model by Nigel Sykes, Warwick Business School
1. Agreement = a few people who is passionate about something gottogether
2. Language = they all bring to table some skill sets and commitment3. Context and territory = vigorously find the market and validate their
business hypotheses4. Resources = be vigorous about finding their unfair advantages5. Pioneering = re-pivoting, re-adjusting to come up with a workable
model6. Gathering = attracting people around this model, mentors (especially
those in your industry domain), sponsors, first clients, early adopters7. Plan = a business framework emerged by repeating several rounds
of 3-68. Vision = you come up with a business that everybody is passionate
about with a common goal of making more money by not beingcontrolled by the obligation to grow other people’s money
Deck-centric resources approach v.s.Human-centric resources approach
Human-centric resources approach
the right place the right time
the right people
profitmaximisation
model by Nigel Sykes, Warwick Business School
Team and Execution
Team and Execution
3. Join the teamwho’s been through it
THIS IS HOW WE COOKWe’re devising our own startup methodology
GreenTomato Cooking Model
GreenTomato Cooking Model
identify good cooks with
good potential
GreenTomato Cooking Model
come up with recipes that best fit
each cooking lab
identify good cooks with
good potential
GreenTomato Cooking Model
come up with recipes that best fit
each cooking lab
>>>>>>>>>>identify good cooks with
good potential
GreenTomato Cooking Model
come up with recipes that best fit
each cooking lab
>>>>>>>>>>release
cooking labs into self-sustain
restaurants
identify good cooks with
good potential
GreenTomato Cooking Model
come up with recipes that best fit
each cooking lab
>>>>>>>>>>
human-centric resources approach
release cooking labs
into self-sustain restaurants
identify good cooks with
good potential
Yup, it does feel like this.
What’s Next?
1. find resources, other than money
1. find resources, other than money
2. sharpen skills, other than coding
1. find resources, other than money
2. sharpen skills, other than coding
3. seek mentorship, other than Golden