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1 This presentation is solely for the use of client personnel. This publication, or any part thereof, may not be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise without the express prior written permission of Start Consult. PROPRIETARY & CONFIDENTIAL Our Expertise in Investment Banking & Private Equity CORPORATE PRESENTATION

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Page 1: Start Consult: Start Consult Expertise in Investment Banking

1

This presentation is solely for the use of client personnel. This publication, or any part thereof, may not be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise without the express prior written permission of Start Consult.

PROPRIETARY & CONFIDENTIAL

Our Expertise in Investment Banking & Private Equity

CORPORATE PRESENTATION

Page 2: Start Consult: Start Consult Expertise in Investment Banking

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TABLE OF CONTENTS

- Overview of Start Consult

- Overview of Our Experience in Investment Banking & Private Equity

- Example Engagements in Investment Banking & Private Equity

- Our Experience in Mergers & Acquisition Advisory

- Our Experience in Asset Management & Securities Brokerage

- Profiles of Key Staff

Page 3: Start Consult: Start Consult Expertise in Investment Banking

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TABLE OF CONTENTS

- Overview of Start Consult

- Overview of Our Experience in Investment Banking & Private Equity

- Example Engagements in Investment Banking & Private Equity

- Our Experience in Mergers & Acquisition Advisory

- Our Experience in Asset Management & Securities Brokerage

- Profiles of Key Staff

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START CONSULT BACKGROUND

¶ Start Consult is a management consulting and corporate finance advisory firm;

¶ It was set up in 1999 by former Mckinsey & Co. consultants and a management team of professionals drawn from a broad range of industries;

¶ Headquartered in Dubai, with offices in Pakistan and Singapore;

¶ The company’s operations focus on strategy, organization, and financial consulting in addition to corporate finance, private equity, market research, feasibility studies, and business planning;

¶ Over the last 6 years, our projects have extensively covered over 40 industries in over 5 regions including the GCC, Middle East, Levant, North Africa, South Africa, and the Indo-Pak Subcontinent.

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Middle East

START CONSULT EXAMPLE CLIENTS

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TABLE OF CONTENTS

- Overview of Start Consult

- Overview of Our Experience in Investment Banking & Private Equity

- Example Engagements in Investment Banking & Private Equity

- Our Experience in Mergers & Acquisition Advisory

- Our Experience in Asset Management & Securities Brokerage

- Profiles of Key Staff

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WE HAVE EXPERIENCE OF CONDUCTING ENGAGEMENTS IN A NUMBER OF AREAS OF THE INVESTMENTS INDUSTRY

Competitive Landscape Analysis

Developing Business Strategies

Developing the Organizational Structure

• Analysis of key product categories and key competitors in the relevant landscape

• Competitive positioning of the client vis-à-vis players

• Analysis of ‘sweet spots’ etc.

Policies and Procedures

• Development of entry strategies

• Restructuring and repositioning of various product lines, business segments etc.

• Analysis of potential acquisitions and overall positioning of client

• Defining the overall organizational structure for firms and funds

• Requirements of talent pool etc.

• Job descriptions, skill requirements etc.

• Gaining regulatory approvals

• Developing all documentation required for regulatory approvals

Our clients have included:

• Regional investment companies• Government backed investment groups• Major family groups• Commercial banks• Investment banks• Private equity firms and Investment Companies• Boutique Investment banks etc.

Key Coverage Areas

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Our ExperienceIn the

Investment Banking Sector

Corporate Finance/ Advisory

Corporate Finance/ Advisory

Asset Management

Asset Management

Brokerage/ Securities Trading

Brokerage/ Securities Trading

Private Equity Funds

Private Equity Funds

• Mergers & Acquisitions;

• Deal Origination;

• Valuations, Structuring and Execution.

• Assisting firms in developing strategies for all related business lines including:

- Mutual funds

- Portfolio management

- Institutional and private wealth management

• Assistance in gaining relevant regulatory approvals for establishment of asset management companies

• Establishing firm/fund structure and develop investment strategy;

• Documentation, Private Placement Memorandums, corporate governance;

• Transaction due diligence;

• Post-acquisition strategy e.g. 100 day plans.

• Developing strategies for financial services offering trading and brokerage

• Development of Business plans, manuals etc.

START CONSULT AREAS OF EXPERTISE IN THE INVESTMENT BANKING SECTOR

Sectors Covered Key Areas of Activity

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BACKGROUND OF START CONSULT IN PRIVATE EQUITY

¶ Start Consult has developed a strong practice in Private Equity over the last few years;

¶ We have supported major private sector groups (including investment funds, family groups & investment banks) in various areas of investment decision process. Areas of support include opportunity scan, deal screening, feasibility studies, valuation, transaction structuring, due diligence etc. Types of investments include greenfield projects, buyouts, M&A etc.;

¶ Extensively involved with various private equity firms in the region (including Rasmala, Abraaj, HSBC Private Equity, Ithmar, and some funds under formation) in activities ranging from strategy, developing investor presentation, deal sourcing, opportunity scanning, due diligence, valuation, etc.);

¶ Launched a flagship private equity fund Dun & Bradstreet and created substantial value (post acquisition).

Start Consult is increasingly focusing on a private equity play, in addition to its traditional consulting services;

Start Consult has developed itself into a leading private equity consulting firm in the region.

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START CONSULT PLAYS THE ROLE OF GENERAL PARTNER OF PRIVATE EQUITY FUNDS IN ADDITION TO ASSISTING PRIVATE EQUITY FUNDS AND INVESTMENT COMPANIES IN SETTING UP AND DEFINING THEIR INVESTMENT STRATEGIES

M&A Advisory

Private Equity

Fund Strategy & Organization

Fund Set-up

• Conceptualizing fund/opportunity

• Funds structuring

• Developing fund prospectus/ IM

• Investor presentation

• Facilitate fund raising process

• Developing overall strategy and organization for the fund

• Developing fund investment strategy

• Define investment process, etc.

Deal Origination

• Sourcing investment opportunities/ transactions

• Identifying and approaching potential buyers/ investors

• Development of Information Memorandums

General Partner Role

• Fund set up;

• Fund raising;

• Manage the fund’s administration;

• Develop fund’s growth strategy.

Corporate Finance, Transaction Advisory,

Consulting

Asset Management /

Brokerage

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START CONSULT HAS CAPABILITIES AND EXPERIENCE ACROSS THE M&A VALUE CHAIN

Financial Projections/

Valuation

Deal Structuring &

Close

Post Acquisition

Support

Due Diligence• Buy-side commercial due diligence (CDD)

• Sell-side/ Vendor due diligence (VDD)

• Financial projections

• Valuation

• Returns analysis/ sensitivity

• Transaction structuring/ Term sheet

• Negotiations

• Options

• 100-day plans

• Corporate governance and strategy

• Business expansion/roll-out

• Financial reengineering

• Organizational restructuring

Corporate Finance, Transaction Advisory,

ConsultingM&A Advisory

Private Equity

Asset Management /

Brokerage

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WE HAVE ALSO WORKED WITH A NUMBER OF BUSINESS GROUPS, ASSET MANAGEMENT COMPANIES, AND BROKERAGE FIRMS ON CONSULTING ASSIGNMENTS WITHIN THE ASSET MANAGEMENT SPACE

Business Plans

License Approvals /

Manuals

Feasibility Studies

• Market research;

• Competitor analysis;

• Financial viability.

• Business opportunity;

• Organization structure;

• Operational plan;

• Financial projections.

• Operations;

• Compliance / compliance monitoring;

• Risk;

• Organization;

• Code of conduct;

• Business continuity.

Corporate Finance, Transaction Advisory,

ConsultingM&A Advisory

Private Equity

Asset Management /

Brokerage

Strategy Consulting

• Asset management strategy;

• Mutual funds market study / competitor analysis;

• Growth of AUMs;

Though Leadership Document

• Industry report: mutual funds;

• Benchmarking with global best practice;

• Middle East market analysis.

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TABLE OF CONTENTS

- Overview of Start Consult

- Overview of Our Experience in Investment Banking & Private Equity

- Example Engagements in Investment Banking & Private Equity

- Our Experience in Mergers & Acquisition Advisory

- Our Experience in Asset Management & Securities Brokerage

- Profiles of Key Staff

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EXAMPLE ENGAGEMENT IN INVESTMENT BANKING

Leading Regional Investment Group

Developed Strategy for Establishing a Full Service Investment bank

Start Consult advised a major investment group in the region in establishing a full service MENA based investment bank. The bank was to be involved in the following functions:

– Investment banking;– Corporate finance advisory;– Private equity;– Asset management;– Securities brokerage.

Our role was very extensive and required working closely with the senior management of the investment group covering the following key activities:

– Detailed research on the competitive landscape and identifying sweet spots;

– Evaluating strategic options and defining business strategy;

– Defining organization structure including job requirements, identifying required talent pool, establishing reporting lines etc;

– Five year financial projections and investment strategy;

– Detailed launch plan including establishment of project management office, defining management budgets etc.;

– Developing the 5-year Human Resource Plan for the overall bank and each business unit;

– Assisting in recruitment of senior level personnel.

Client / Project Description Start Consult’s Key Activities

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START CONSULT ACHIEVEMENTS IN PRIVATE EQUITY

Private Equity Play

• Launched Dun & Bradstreet (SAME) as a flagship private equity transaction;

• Activities involved: Deal sourcing, negotiations with the management, putting together the investor group, structuring the transaction, legal documentation and closing the transaction.

Fund Setup

Landscape Scan

• Advised a local group in establishing a private equity fund including strategy formulation, advise on fund structure, preparation of investor documentation etc.;

• Advised in set up and strategy of other Private Equity firms in the region.

• The Group has successfully secured an alliance with a leading global private equity firm.

• Jointly worked with Mckinsey & Co. in assessing and defining the regional buyout opportunity;

• Rasmala II (Abraaj) was launched as a buyout fund.

Due Diligence

• Undertook a due diligence and valuation of a regional commercial bank as an acquisition target for a private equity group;

• Recognized as a very comprehensive study in this sector.

Industry Report

• ‘Private Equity – A Catalyst for Growth in the Region’ is the first extensive insight into the Private Equity sector;

• The Report was launched during the World Economic Forum in Jordan.

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START CONSULT ROLE IN FUND SET UP FOR ACQUISITION OF DUN & BRADSTREET’S OPERATIONS IN SOUTH ASIA AND THE MIDDLE EAST

Dun & Bradstreet

Advisory and Management Buy-Out Lead

Start Consult advised and led a Management Buy-Out of the Client’s business in 19 countries including GCC, South Asia and parts of the Middle-East. Start Consult's role included:

– Detailed research on the business information industry in the region;

– Research on the market potential for each of the service areas of the Company;

– Due diligence and Valuation;

– Development of a Private Equity Fund structure;

– Investor presentations, negotiation and financial close of the transaction.

Client / Project Description Start Consult’s Key Activities

Start Consult’s role in the Private Equity Fund launched to buy out Dun & Bradstreet’s operations in the 19 countries is that of a General Partner

As of now, the business has also acquired rights to operate in 51 territories in Africa.

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START CONSULT AS A GENERAL PARTNER

As a General Partner of Dun & Bradstreet South Asia & Middle East (SAME), Start Consult has worked closely with the management team D&B SAME in rapidly growing its operations, geographic presence, service lines, etc;

Example areas where we have worked with the D&B SAME Management Team include:

– Organizational Expansion: Hiring of key senior management including CFO, CTO, etc;

– Regional Expansion: This included negotiations of new partnership agreements and restructuring of partnership agreements in various territories;

– Relocation: Moved the D&B senior management team from India to Dubai. We helped establish their office in Dubai which included a temporary set up at the Start Consult offices. We also assisted D&B in setting up their office at DIFC;

– Network Expansion: Helped build strategic relationships between D&B SAME and regional governments, government ministries & agencies, and other investment firms in the region using the relationship network of Start Consult in the region.

Our role as General Partner has helped D&B

SAME achieve significant growth and expansion in terms of geographic presence, range of services, and

revenues & profits

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EXAMPLES OF PRIVATE EQUITY ENGAGEMENTS

Client / Project Description Start Consult’s Key Activities

Kuwait based Islamic Investment Company

Developed Strategy and Organization Structure

Start Consult advised a newly set up Kuwaiti Islamic Investment Co. on its strategy and organization. Start Consult’s role included:

– Developing the overall strategic options of the Company

– Defining the investment strategy in terms of geography, sector, stage/type, etc.

– Developing funding strategies/options

– Defining talent pool requirements and overall organization structure

– Defining key investment processes

– Developing the overall corporate governance structure including Board Committee (Investment Committee, etc.)

– Developing a business plan and financial projections/feasibility of the Company

Regional Buy Out Fund

Developed Strategy for Fund Launch

Jointly worked with Mckinsey & Co. in developing a strategy for establishment of one of the first regional buyout funds. Our role included:

– Market scan and assessing opportunity for private equity;

– Developing the fund strategy;

– Developing models for alliances and partnerships;

– Detailed scan of family groups investment offices, etc. for potential LP targets;

– Defining the investment focus including sector, geographic, and stage focus;

– Converting strategy documents into investor presentation.

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UAE based Conglomerate Group’s entry into Private Equity

Fund Setup Advisory

Start Consult advised a local group in establishing a private equity fund including strategy formulation, advise on fund structure, preparation of investor documentation etc. Start Consult’s role included:

– Development of the Fund investment strategy and organization

– Development of PE structure for transferring family business assets into the Fund

– Development of the Fund Prospectus/Private Placement Memorandum and other documentation, articulating:

Overall private equity opportunity in the region

Elaborate strengths and competencies of the GP team

Investment rational and strategy, etc.

– Financial valuations for several companies’ part of the family group to assess the overall value of a private equity fund

The Group has successfully secured an alliance with a leading global private equity firm.

EXAMPLES OF PRIVATE EQUITY ENGAGEMENTS

Client / Project Description Start Consult’s Key Activities

Regional Logistics Company

Sell Side Advisory - Fund Raising through a Private Equity Structure

Start Consult advised a regional logistics company on its strategic growth plans and is assisting it in its capital raising efforts. Start Consult’s role included:

– Articulating the growth strategy for the Company

– Developing the business plan and financial projections

– Developing the investor presentation

– Assisting the Company in Investor road-shows

– Conceptualizing a Private Equity structure for capital raising and developing a strategy for further acquisitions in the future

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Regional Government’s Investment Office

Developed Private Equity Entry Strategy and Organization Structure

Start Consult advised the investment office of a regional government on their entry into the Private Equity space. Start Consult’s role included:

– Overview of the regional PE space

– Assessing the competitive landscape and benchmarking against competitors

– Developing unique value proposition and identifying differentiating factors of its PE play

– Defining fund sizes, number of funds, target returns, etc.

– Financial projections and feasibility

– Defining talent pool and organizational/headcount requirements

EXAMPLES OF PRIVATE EQUITY ENGAGEMENTS

Client / Project Description Start Consult’s Key Activities

‘Private Equity – A Catalyst for Growth in the Region’ is the first extensive insight into the Private Equity sector;

The Report was launched during the World Economic Forum in Jordan. Coverage of the report included:

– Private equity’ value creation for different constituencies like Governments, Banks, Family Groups, etc.

– Impact of growth in capital market and how they impact the Private Equity sector and vice-versa

– Growth drivers in the Private Equity sector

– Challenges for future development of this sector

– Benchmarking of the regional Private Equity sector with international markets;

– Etc.

Leading Regional Private Equity Firm

Prepared a Thought Leadership Document on Private Equity in the Middle East

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TABLE OF CONTENTS

- Overview of Start Consult

- Overview of Our Experience in Investment Banking & Private Equity

- Example Engagements in Investment Banking & Private Equity

- Our Experience in Mergers & Acquisition Advisory

- Our Experience in Asset Management & Securities Brokerage

- Profiles of Key Staff

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START CONSULT IN MERGERS & ACQUISITIONS ADVISORY

¶ Start Consult has developed a strong mergers & acquisitions advisory practice – on both ‘buy-side’ and ‘sell-side’ engagements;

¶ We have advised private equity firms and investment houses on a significant number of buy-side transactions – in due diligence, valuation, structuring and even post-acquisition support;

¶ We also have transaction advisory experience in a multitude of sectors in the Middle East region and built up in-house ‘knowledge capital’;

¶ Our team has the advantage of the strategy consulting practice in terms of identifying value levers and key value creation and growth opportunities involved in any transaction;

¶ We have been involved in deal origination and advisory on sell-side engagements where companies raise funds or are developing their corporate financing strategies;

¶ Our team has also worked with Investment Banks on IPO's of major companies in the region.

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START CONSULT HAS BEEN INVOLVED IN A NUMBER OF SUCCESSFUL TRANSACTIONS RELATING TO MERGERS & ACQUISITIONS

Privatization of a Utilities Company in Pakistan

Prepared Consortium Bid & Acquisition Strategy

Advised a leading Kuwait based investment group on the acquisition of an Electricity Company. Our role included:

– Transaction size of USD 250mn;

– Jointly placed the transaction with HSBC;

– Start Consult was responsible for placement of USD 100mn;

– Assisting buyers during the negotiations process;

– Financial and deal structuring with co-investors.

Leading Investment Bank in the Region

Merger Feasibility of two Regional Packaging Companies

Client / Project Description Start Consult’s Key Activities

Advised a leading investment bank in the region on the feasibility of a merger between two leading packaging companies in Egypt. Our role included:

– Evaluating the strategic and financial viability of the merger between the two entities;

– Developing a financial model, conducted financial valuation, and developed a business plan for the merged entity;

Both the packaging firms have merged and are operating successfully and are one of the leading packaging companies in the region.

Leading Investment Bank in the Region

M&A Advisory for the Merger of Leading BOPP Film Producers

Evaluated the strategic and financial viability of the merger between a leading global BOPP film producer and a regional BOPP film producer. The objective of the merger was to make the ‘Merged Entity’ the largest BOPP film producer in the region. Our role covered:

– Developing a financial model;

– Conducted financial valuation;

– Developing a business plan for the merged entity;

– Evaluating the potential of a third entity, to merge with the merged entity

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EXAMPLES OF M&A ADVISORY ENGAGEMENTS

Client / Project Description Start Consult’s Key Activities

Regional Commercial Bank

Commercial Due Diligence and Valuation

Advised a leading investment bank on its bid for a regional commercial bank with operations in UAE, Levant and Europe. Our role included:

– Detailed market study of the UAE commercial banking sector;

– Analysing the competitive landscape in the UAE and strategy recommendations for the UAE operations going forward;

– Developing restructuring options for international operations i.e. divestment, etc.;

– Financial projections and valuation of the Bank. We did a sum of parts of valuation, segregating the UAE operations from the international ones.

Middle-East Based Investment Group

Market scoping, Due Diligence, Valuation and Buy-side Advisory

Buy Side Advisory for the Acquisition of a Leading Bank in the Region. Key coverage areas included:

– Analysis of the domestic and regional banking environment, focused on identifying market opportunities and understanding the forces likely to shape the market going forward;

– In depth analysis of the Bank’s business operations on CAMEL(O) framework;

– Detailed Due Diligence exercise on all aspects of the banks assets and liabilities, exposure, provisions, capital, operations, systems and management;

– Valuation and sensitivity analysis under a variety of different scenarios;

– Structuring advice, focused around ‘Good Bank – Bad Bank’ framework.

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International Shipping Services Company

LBO Due Diligence and Valuation of ME opportunity

Advised a consortium of a top international Private Equity (PE) player and leading regional PE player on its bid for an LBO of a shipping services company with significant middle eastern (ME) operations. our role included:

– Internal diagnostic on customers, strategic partners, services, etc.

– Market sizing and revenue/profit potential of the 5 business divisions in the ME

– Identifying growth options for the ME businesses

– Risk assessment

– Valuation of ME upside potential. This was used as an input into the ‘takeout price’ of the global businesses

EXAMPLES OF M&A ADVISORY ENGAGEMENTS

Client / Project Description Start Consult’s Key Activities

Regional Telecom Services Company

Commercial Due Diligence and Valuation

Advised a leading UAE based Investment Company in its acquisition of significant stake in a regional telecom services and retail company. Our role included:

– Detailed market study of the mobile phone and accessories space in the GCC

– Internal diagnostic and organization assessment, with recommendations on corporatization of the business

– Valuation of the target company

– Deal structuring, term sheet and assistance in negotiations

– Development a 100-day plan and post-acquisition strategy

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EXAMPLES OF IPO ADVISORY ENGAGEMENTS

UAE based Conglomerate Group

Market Study and Commercial Due Diligence for an IPO

Start Consult partnered with a leading investment bank in the potential IPO of a UAE based conglomerate group of over 20 companies. Start Consult’s role included:

– Internal diagnostic on customers, product & services, etc.

– Organizational assessment

– Market sizing of each of the business of the Group

– Industry and competitive analysis

– Estimating future demand for the Group’s product and services and calculating future revenue and profit pools

– Risk assessment

– Valuation inputs for the investment bank

UAE based Mortgage Finance Company

Market Study and Valuation for IPO

Start Consult partnered with a leading investment bank in the IPO of a UAE based mortgage finance company. Start Consult’s role included:

– Market study of the mortgage finance market in the UAE

– Benchmarking of the domestic market international markets

– Framing the industry and competitive landscape

– Evaluating competitive positioning and value proposition

– Financial projections for the Company

– Valuation of the Company

Client / Project Description Start Consult’s Key Activities

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TABLE OF CONTENTS

- Overview of Start Consult

- Overview of Our Experience in Investment Banking & Private Equity

- Example Engagements in Investment Banking & Private Equity

- Our Experience in Mergers & Acquisition Advisory

- Our Experience in Asset Management & Securities Brokerage

- Profiles of Key Staff

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BACKGROUND OF START CONSULT IN THE ASSET MANAGEMENT & SECURITIES BROKERAGE SECTOR

¶ Start Consult has been involved in various engagements covering the asset management and securities brokerage sectors;

¶ We have advised a number of groups in the region for establishing asset management and brokerage practices;

¶ We have been involved in developing business plans and financial feasibilities for setting up asset management companies and brokerage firms in the region;

¶ In addition, we have also assisted asset management firms and brokerage companies with the licensing process including preparing policy and operational manuals for submission to regulatory authorities.

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Asset Management Arm of a Leading Bank in the Region

Developing the Asset Management Strategy & Preparing a Though Leadership Document on Mutual Funds

Developed the overall strategy for the asset management department of a leading bank in the region and prepared a thought leadership document on Mutual Funds. Key coverage areas included:

– Market study in asset management in the region;

– Competitive analysis of mutual funds in the region;

– Developing growth strategy for the bank’s mutual funds;

– Benchmarking with global best practices in asset management and mutual funds;

– Preparing a thought leadership document on mutual funds.

EXAMPLES OF ASSET MANAGEMENT / BROKERAGE ENGAGEMENTS

Client / Project Description Start Consult’s Key Activities

Regional Holding Company

Developed Business Plan & Feasibility Study

Developed a business plan and feasibility study for setting up a brokerage and asset management firm in the region for a major holding company. The engagement covered evaluating the options of setting up Greenfield companies or acquiring existing firms. Key coverage areas included:

– Market research on the brokerage and asset management sectors in the region;

– Developing the competitive landscape;

– Developing the organization structure;

– Identifying potential opportunities and sweet spots;

– High level due diligence of potential acquisition targets;

– 5-year financial projections based on build vs buy options.

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EXAMPLES OF ASSET MANAGEMENT / BROKERAGE ENGAGEMENTS

Client / Project Description Start Consult’s Key Activities

Regional Family Group

Developed Business Plan & Policy Manuals

Developed a business plan and policy manuals for setting up a securities brokerage company in the region. Key coverage areas included:

– Market research on the brokerage sector in the region;

– Identifying potential opportunities and sweet spots;

– 5-year financial projections;

– Preparing policy manuals including the operations, compliance and risk manuals.

Regional Investment Company

Developed Business Plan & Feasibility Study

Developed a business plan and feasibility study for setting up an e-brokerage firm in the region for a regional investment company. Key coverage areas included:

– Market research on the e-brokerage sector in the region;

– Developing the competitive landscape;

– Evaluating the different technology systems and platforms used for e-brokerage

– Identifying potential opportunities and sweet spots;

– 5-year financial projections.

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Asset Management Company

Assisted with Licensing Approval for a New Territory in the Region

Assisted a regionally based asset management company with the licensing approval for expanding operations into another country in the region. The scope of work covered developing the business plan and policy manuals. The manuals covered in this assignment included:

– Operations manual;

– Compliance manual;

– Compliance monitoring program;

– Risk manual;

– Organization manual;

– Code of conduct manual;

– Business continuity plan;

– Anti terrorism and anti money laundering manual.

EXAMPLES OF ASSET MANAGEMENT / BROKERAGE ENGAGEMENTS

Client / Project Description Start Consult’s Key Activities

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TABLE OF CONTENTS

- Overview of Start Consult

- Overview of Our Experience in Investment Banking & Private Equity

- Example Engagements in Investment Banking & Private Equity

- Our Experience in Mergers & Acquisition Advisory

- Our Experience in Asset Management & Securities Brokerage

- Profiles of Key Staff

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Managing Partner

Misbah Ahmad

PROFILES OF KEY STAFF

As founder and Managing Partner of Start Consult, Mr. Ahmad oversees the business development, external relations, and strategic direction of the Company.

Mr. Ahmad spent six years with McKinsey & Co in their European operations with a strong emphasis on strategy, organization, corporate restructuring, mergers and acquisitions etc. During this period, he served large and medium sized corporations in the financial services and banking sector, telecommunications and technology, food sector and consumer goods.

Mr. Ahmad has been involved in the rollout of a number of global franchises in the Middle East and South Asian regions.

Mr. Ahmad also has extensive work experience in South Asia and the Middle East for US and European corporations seeking to invest and develop operations in those regions. This work included evaluation of market potential, establishment of Joint Ventures, acquisitions etc. Mr. Ahmad has also worked for AT&T (USA) and Philips (Europe).

Mr. Ahmad has an MBA from the Wharton Business School. He also holds a Bachelor’s degree in Engineering from NED University and an MS in Computer and Information Science from the University of Pennsylvania.

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Director

As Director at Start Consult, Mr. Rehan oversees engagements in a large number of diverse sectors. He is also responsible for business development activities and external relations management

At Start Consult, Mr. Rehan’s primary areas of focus are strategy consulting, market research, business analysis and corporate finance. Mr. Rehan has worked in several industries including banking and financial services, family groups, private equity, technology, telecommunications, construction, logistics etc.. In addition to multinational and regional business groups he has also worked with leading consulting firms such as McKinsey and Accenture on several engagements.

As a former investment and commercial banker, Mr. Rehan has extensive experience in the financial services industry in the Middle East. He was previously managing the Structured Finance portfolio of a major Abu Dhabi bank, where he developed the project finance, corporate finance and credit derivatives business of the bank. Mr. Rehan has also worked for a leading regional bank in their Qatar operations, where his primary areas of involvement were credit risk management and corporate banking.

Mr. Rehan’s key engagements at Start Consult include :strategy development for the MENA roll-out of a leading global bank, strategy advice for leading private equity and investment banking setups in the region and a number of assignments with leading corporates and family groups in the region in relation to business restructuring and process re-engineering;

Mr. Rehan holds a BBA and an MBA from the Institute of Business Administration in Karachi.

Aamir Rehan

PROFILES OF KEY STAFF

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Director

As Director at Start Consult, Mr. Fasih has directed engagements in the shipping services, construction and the financial services sectors. He has rendered strategy and investment advice for a number of clients in these sectors.

Mr. Fasih has more than two decades experience with one of the leading global pharmaceutical companies, most recently as the Managing Director and CEO of its operations in Pakistan. Previously he was the Managing Director and CEO of the Bangladesh operations. At these senior positions, he has directed all aspects of the business including achievement of sales and profit targets, HR functions, investment and expansion decisions and liaison with Government, media and the public.

Previously, as CFO of the Pakistan operations of the same company, Mr. Fasih directed financial planning, general accounting, cost accounting, treasury, tax, budgeting and information services departments. He was involved in the integration of the Squibb and Bristol-Myers operations after the global merger of the two companies.

Mr. Fasih has also worked for the consulting practice of PricewaterhouseCoopers in Karachi and the audit practices at KPMG and McCabe and Ford in the UK.

Mr. Fasih holds fellowships with the Institute of Chartered Accountants of Pakistan and the Institute of Chartered Accountants in England and Wales

Anjum Fasih

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Director

Adnan Afridi is a Director with Start Consult. Mr. Afridi has extensive experience of business and investment in both developed and emerging markets. He began his career in consulting with Monitor in the USA and EU working on projects for Fortune 50 companies, including assignments in retailing, telecommunications, food and technology. He also worked with Prof. Michael Porter of Harvard Business School on projects relating to generating competitive advantage for emerging market economies. Whilst at Monitor he was also responsible for setting up and establishing their office in Turkey.

Prior to joining Start Consult, Mr. Afridi undertook a number of ventures in Pakistan, acting as both a consultant and a principal, in such industries as food and beverages, software, billing and settlement and venture capital. 

Mr. Afridi has a B.A. in Economics from Harvard College (ranked top 5 in class of 1,400) and a Juris Doctorate from Harvard Law School (ranked in the top 3 in a class of 500).

Adnan Afridi

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Himadri Bora Mr. Bora is an Engagement Manager in Start Consult. He has been involved in a number of strategy, corporate finance and M&A advisory engagements for clients in the Middle East and abroad. The sectors covered are financial services, telecommunications, private equity, retail, construction, industrial and logistics.

Mr. Bora’s key engagements in Start Consult include: developing investment strategy and organization for a private equity firm, valuation and strategic advisory of an acquisition of a regional commercial bank, acquisition opportunity analysis and valuation of a shipping services company, commercial due diligence for an IPO of a regional conglomerate group, and restructuring and strategic repositioning of telecom services company.

Mr. Bora holds an MBA degree with specialization in Strategy from the National University of Singapore. He also holds a B.Sc.(Hons) degree in Statistics from the University of Delhi and is currently a Level 2 candidate of the Chartered Financial Analyst® program of the CFA® Institute, USA.

Prior to joining Start, Mr. Bora worked for PricewaterhouseCoopers (PwC) in India and Singapore, serving various multinational clients such as Hewlett Packard, Samsung, Telstra, Schlumberger and the United Nations. While at PwC, he worked on numerous financial audit, accounting and corporate finance engagements. His assignments also involved financial fraud investigations in relation to major corporations

PROFILES OF KEY STAFF

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Start Consult9th FloorAl Moosa Tower ISheikh Zayed RoadDubaiUnited Arab Emirates

Tel: (+971) 04 332 4431Fax: (+971) 04 332 4421

Web: www.consultstart.com

Contacts: [email protected]@consultstart.com