start > automate > create | book publishing in the cloud
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©2009 Really Strategies, Inc. | www.rsuitecms.com
Start - Automate - Create!
Book publishing in the cloud
September 22, 2010
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Welcome
Overview
Introductions
Case study
Q&A
Webinar Agenda
2
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Who is Really Strategies?
Founded: 2000
Consulting Services to Publishers
Specialists in XML-based Content Management Solutions
Project/Program Management
Workflow Analysis and Reengineering
Content and Metadata Modeling
Technology Assessment and Roadmaps
Much more…
DocZone – The first SaaS XML Content Management System
RSuite CMS – A Content Management System for Publishers
2004 - 2009
2006, 2007, 2008
2004, 2005, 2007
2007, 2009
2007, 2009
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Serving over 100 companies
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STM Educational Media Tech Pubs
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Stephen Driver Vice President of Production Services,
Rowman & Littlefield Publishing Group
Dan DubeSenior VP Sales and Marketing,
Really Strategies, Inc.
Webinar Presenters
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©2010 Really Strategies, Inc. | www.reallysi.com Confidential
ONLINE POLL…
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©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Book Publishing in the Cloud
Challenges Facing the Book Publishing Industry in 2010
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Challenge #1: Expense Reduction
In the last decade, the book publishing industry has significantly changed
Amazon, Google Books, and other online booksellers provide exciting new distribution channels...
...but also bring
downward price
pressure
Typical cost cutting
measure:
Offshore composition
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
The False Economy of Offshore Composition
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Hidden Expenses of Offshoring
Inconsistent quality = additional staff review
Extra correction cycles = additional cost + delay
Long turnaround time for proofs
Extra charges for alternative delivery formats(EPUB and/or XML)
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Challenge #2: Rise of the e-Book
E-reader devices have exploded since the introduction of the Amazon Kindle
2010: iPad sold millions of units in first 90 days
Challenge: Sell e-books at a competitive price and still make a reasonable profit
“One million iPads in 28 days – that's less than half of
the 74 days it took to achieve this milestone with
iPhone.” --- Steve Jobs, Apple CEO
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
3 Key Strategies to Face These Challenges
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
3 Key Strategies
• Improve composition turnaround time and quality with automated publishing tools
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Automated Composition
Speed and quality are critical success factors
Offshore composition
Days or weeks for return of PDF proofs
Multiple iterations
Quality issues
Automated composition
PDF proofs in seconds/minutes
Consistent quality and predictable results
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
3 Key Strategies
• Improve composition turnaround time and quality with automated publishing tools
• Integrate XML early in the production process
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Integrate XML early in production cycle
XML is a format-neutral standard that can drive “push button publishing”
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
3 Key Strategies
• Improve composition turnaround time and quality with automated publishing tools
• Integrate XML early in the production process
• Get your head in the cloud
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Cloud solutions: Affordable, integrated, secure!
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Case Study
Rowman and Littlefield Publishing Group /National Book Network
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Background Leading book publisher (social sciences/humanities)
Key issues:
Offshore composition vendor required weeks to generate first PDF proofs
Multiple corrections cycles
No easy way to support other output formats (EPUB)
Book revisions required “fresh start”
Business processes were manually tracked (no workflow automation)
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Solution: DocZone
Cloud-based automated production environment
Includes:
Ingestion of Word manuscripts
Automated conversion of Word to XML
Browser-based editorial review and corrections
Check-in/check-out
Version control
Automated editorial/production workflow
Language translation tools
Automatic index generation
Fully automated composition (PDF, EPUB, HTML)
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Results (so far)
Dramatic reduction in time to first PDF proofs
Shorter production schedule
Automatic EPUB output
Authors, contributors, and staff did not change existing processes in order to use new system!
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
MS-Word Manuscript Tagging: Before
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MS-Word Manuscript Tagging: Before...and After
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Browser-based Corrections
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Preparing to Publish
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Our first book – gone to press
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Questions
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“It’s not rocket science!” Applying CMS and
semantic enrichment to transform book
publishing
September 29, 2010 | 2:00 to 3:00 PM EST
More Information: www.reallysi.com/webinars
Upcoming Webinars
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