starmark 2012 trends report

Starmark

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Our Backbone:

Company Founded on Integrated Marketing

Interactive, Social & Public Relations

Return On Investment Focused

Top-10 Diversity Owned Company in Florida

Nationwide Recruitment

Recognized Top South Florida CEO

Includes:

Fort Lauderdale (Headquarters)

San Juan, PR

Orlando, FL

Starmark

Peggy NordeenCEO


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• Based on Cutting Edge Current Trends

• Co-Authored In-house By Experts Within Discipline

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2012 Trends To Watch


SOCIALBUSINESS


SOCIAL MEDIA MESSAGING

SOCIAL CHANNEL ENGAGEMENT (NATURAL CONVERSATION)

SOCIAL PRODUCT & BRAND STEWARDSHIP

SOCIAL CUSTOMER SERVICE

SOCIAL COMMUNITY MANAGEMENT & DIRECTION (BRAND AMBASSADORS)

BRAND PROTECTION & CRISIS MANAGEMENT


Cloud Computing & Device Synchronization


In “Real Time”

• Marketers will need to think "In Real Time" for campaigns

• Real-time analytics for decision-making and collaboration


In “Real Time” - Mobile Sourcing

Mobile in-app contributions of content/information

• Traffic, weather and civilian news alerts

• Streaming “best” - prices, travel, deals, last-minute

• Did you know?


Recognition: Voice / Face


Recognition: Product & Education


Mobile Commerce & NFC


Your Brand “FABRIC” Is Ubiquitous Across All Channels

Advertising Social/PR Product Service Culture


Interactive Television

• Webisodic content starts to get recognition

• HD will be the baseline standard by 2014

• Land-grab for online producers

• Social TV metrics grows

• Micro markets


“Second Screens”


Your Social Graph Is Your New Rolodex


Proximity, Deals & “Digi-haggling”


Aggregators On The Rise

• Social dashboards

• Social/brand protection services

• Hyper-collective real-time metrics


Content Writing Based On Channel Audience

• 140 character limits

• Mobile-friendly articles

• Variable demographic per social channel

Blogs:• Topical content• Distributed across

channels• PR, articles and alerts

YouTube:• Rich keyword

descriptions for SEO• Detail content related to

other articles as value-add

Twitter:• Content based on

audience type, product and demo

• Understand lexicon• Keep constant

Facebook:• Younger audience• Communities and

groups• Campaign connections• Apps, modules and

robust commerce ties different content

Google+:• Smaller, more

professional and tech-savvy audience

• Brands still in fertile development within channel


Brand Ambassadors & “Trust Agents”

Blogger/SocialOutreach

Civilian Programs


Mobile, Social “Gamification” To Grow

• Creating brand loyalty through game mechanics

• Leveraging social gaming within growing niche space

• Incentivizing behavior through positive response, challenge and competition

• Alternate uses: Employment training; educational gaming; IRL leader boards

Gameplay RewardsScores & RankingContests & Giveaways Incentive Programs Team Based Challenges


The Rise Of Mobile Messaging

• Customer service (in real time)

• Local business deals (retail)

• Tracking, alerts & app-based messaging

• Business, meetings & trade shows


Metrics, Intelligence & Annual Reports

Reporting Testing Goals Planning

Cycle To Remain Constant

Actions


And In Other News...

• Home phones will die

• Adobe flash is dying; HTML5 will rise

• Your virtual staff will grow & your physical office will contract

• Multiculturally aware business models will find greater traction

• Presidential campaign(s) year will force a new wave of digital tactics and social saturation

• Brand loyalty will increase in fragility as brands fight for positioning

• Tablets will get larger & more “professional”

• Digital advertising will double in revenue

• Augmented reality will hit “puberty”


Thank You.

Text “ETIP” to 24-7-365 to get our weekly eTip via SMS

Justice MitchellVP, Interactive & Social Creative Director

email: [email protected]: @justicemitchell

mailto:[email protected]

mailto:[email protected]

starmark 2012 trends report

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