All content contained herein is proprietary and confidential. This is property of MD&A and Interactive Arts and is not to be reproduced or used without their written consent. ©2013 All Rights Reserved.! 09 May 2013! | 1

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2 | 09 May 2013!Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !

to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"

don’t just show the city. expose it.!

3 | 09 May 2013!Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !

to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"

The quality and popularity of Starline Tours combined with emerging mobile technologies and user behaviors raises several new opportunities:!

Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !to be reproduced or used without their written consent. ©2013 All Rights Reserved.!

Deeply engaging tours!!Tourists have different expectations. For some riding and listening is enough. Others are more curious, adventurous, and expect to take it all in at their own pace.!

Personalized info!!People are unique. Their wants, tastes, likes and languages are all different. While Starline Tours"serves all tastes well, we see an opportunity to cater to individuals.!

Revenue possibilities!!We’re excited to learn of your dynamic signage onboard. We have additional ideas to seamlessly bring your riders to your advertisers and vice versa.!

Competitive dominance!!Starline is already a market leader, but we think we can put you even further ahead of the pack and create a program package that makes you THE LA tour authority.!

4 | 09 May 2013!Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !

to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"

To capitalize on these opportunities, we’d like to help Starline in the creation of a digital ‘companion’ that stays with you whether you’ve hopped-on or off, and doesn’t just show the city, but exposes your style of city.!

5 | 09 May 2013!Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !

to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"

tagalong with us!

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to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"

the Starline tagalong app!

This mobile app allows a Starline customer to select their language of choice and interests before it ‘auto-magically’ follows the user’s location, delivering relevant factoids and sponsored deals based entirely on personal preferences and proximity.!

Multi-media content can include images, video or possibly augmented reality.!Just tap and media goes full screen.!

Factoids shown are based upon user’s preset interests.!

Advertisers can place incentives nearby.!

Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !to be reproduced or used without their written consent. ©2013 All Rights Reserved.!

Content is offered in multiple languages based upon user-selection.!

Using the phone’s GPS, pins pop up in the user’s vacinity.!

7 | 09 May 2013!Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !

to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"

We also think it would be essential that the Starline Tagalong app have these additional functionalities: !

Solo tours!!We would love to create official themed Starline tours embedded in the app, allowing app users to explore sites without the bus!!Doing this allows Starline to be the tour authority, drive awareness, and drive more prospective customers and advertisers.!

Digital ticketing!!Through the use of QR or bar codes, and/or NFC we can create mobile ticketing and offer redemption gateways.!!This allows us to gain customer insights from valuable user-analytics.!

8 | 09 May 2013!Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !

to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"

pure potential!

9 | 09 May 2013!Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !

to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"

We’re excited and confident in this app’s potential to:!

!  Drive increased awareness of Starline Tours!

!  Increase per cap customer spend!

!  Generate ad sales!

!  Provide a richer experience for patrons of Starline Tours!!!!

10 | 09 May 2013!Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !

to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"

Thank you!thank you!