starksboro, vt promoting your program...promoting your program: it’s all about the photos sna nlc...

Promoting Your Program: It’s All About the Photos

SNA NLC ~ St. Louis ~ April 2014

Dayle Hayes, MS, RD Nutrition for the Future ~ [email protected]

www.SchoolMealsThatRock.org

SNA$NLC$Keynote$~$April$2014$

•  Cheerleader(for(Excellence(in(School(Health(&(Child(Nutri6on((•  Consultant(to(agencies,(organiza6ons(&(districts(na6onwide(•  2013(Montana(School(Nutri6on(Professional(of(the(Year((MT(SNA)(•  2012(Silver(FAME(winner((SNA)(•  Facebook$

School$Meals$That$Rock$$$$

•  TwiAer$@SchoolMealsRock$

•  Pinterest$SchoolMealsThatRock$

•  Blog$SchoolMealsThatRock.org$

Dayle$Hayes,$MS,$RD$


DISCLOSURE$•  Board Member/Advisory Panel

–  Kellogg�s Breakfast Council –  American Association of School Administrators (AASA) Breakfast Advisory Council

•  Consultant –  US Department of Agriculture and Team Nutrition Program –  Multiple state departments of education and agriculture –  Idaho Barley Commission –  Mushroom Council –  American Egg Board –  CLIF bar –  Chobani Yogurt

•  Speaker�s Bureau –  National Dairy Council and state/regional dairy councils –  National Cattlemen’s Beef Association and state beef councils

SNA$NLC$Keynote$~$April$2014$ SNA$NLC$Keynote$~$April$2014$


PROMOTING

YOUR PROGRAM


Starksboro, VT






Putting Your

Smartphone to Work for YOU


It’s All About

YOUR PHOTOS


DoSomething.org


Effective Communication







School$Meals$That$Rock$


School$Meals$That$Rock$


@SchoolMealsRock$


Conners$Emerson$Café$$


One PHOTO is worth

a 1,000 words & 10,000+ views






One PHOTO

FarmQtoQCafeteria$2014$~$School$Meals$That$Rock$$$ SNA$NLC$Keynote$~$April$2014$

What You Need to Take

GREAT School Food Photos with Your Smartphone

FarmQtoQCafeteria$2014$~$School$Meals$That$Rock$$$


What you need to start …

–  Quality food –  Smartphone –  Students/customers –  Permission


What you need to get better …

–  PRACTICE –  PRACTICE –  PRACTICE



SIX THINGS To Focus on Every Time

You Take a School FOOD PHOTO


SIX THINGS 1.  Background 2.  Quality 3.  People 4.  Lighting 5.  Set up 6.  Contrast






SIX THINGS

1. Background

Check out what’s there

or make your own. SNA$NLC$Keynote$~$April$2014$

BACKGROUND



BACKGROUND


BACKGROUND


SNA$NLC$Keynote$~$April$2014$FarmQtoQCafeteria$2014$~$School$Meals$That$Rock$$$

BACKGROUND


BACKGROUND






BACKGROUND


SIX THINGS

2. Quality

High quality – fresh &

hot/cold as possible.


FOOD QUALITY


FOOD QUALITY


FOOD QUALITY


FOOD QUALITY






FOOD QUALITY


FOOD QUALITY


SIX THINGS

3. People

Every detail is critical,

so is permission. SNA$NLC$Keynote$~$April$2014$FarmQtoQCafeteria$2014$~$School$Meals$That$Rock$$$

PEOPLE


PEOPLE


PEOPLE






PEOPLE


PEOPLE


PEOPLE “There%is%no%greater%insight%into%the%future%

than%recognizing% %we%save%our%children,%we%save%

ourselves.”$Margaret$Mead$


SIX THINGS

4. Lighting

Fluorescent is difficult,

natural light is in.


LIGHTING


LIGHTING






LIGHTING


LIGHTING


LIGHTING


LIGHTING


SIX THINGS

5. Set Up

Take tray photos from

top & check your focus. SNA$NLC$Keynote$~$April$2014$FarmQtoQCafeteria$2014$~$School$Meals$That$Rock$$$

Set Up






Set Up


Set Up


Set Up


Set Up


Set Up


SIX THINGS

6. Contrast

Go with bright primary

colors in food & trays.






CONTRAST


CONTRAST


CONTRAST


CONTRAST


CONTRAST


CONTRAST






SIX THINGS 1.  Background 2.  Quality 3.  People 4.  Lighting 5.  Set up 6.  Contrast


What you need to start …

–  Quality food –  Smartphone –  Students/customers –  Permission


What you need to get better …

–  PRACTICE –  PRACTICE –  PRACTICE


•  Facebook$School$Meals$That$Rock$$$$

•  TwiAer$@SchoolMealsRock$

•  Pinterest$SchoolMealsThatRock$

•  Blog$SchoolMealsThatRock.org$

•  [email protected]$

Dayle$Hayes,$MS,$RD$

starksboro, vt promoting your program...promoting your program: it’s all about the photos sna nlc...

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