starin distributing web cast converge560/590, xap-converge pro product positioning

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Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning Complete audio systems for AV and conferencing

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Complete audio systems for AV and conferencing. Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning. Agenda. Markets End users (verticals) Client Types – Current & New Resellers – who are they and how to get them The message – Better product - PowerPoint PPT Presentation

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Page 1: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Starin Distributing web castConverge560/590, XAP-Converge Pro Product

Positioning

Complete audio systems for AV and conferencing

Page 2: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Agenda

A. Markets1. End users (verticals)

B. Client Types – Current & New1. Resellers – who are they and how to get them

i. The message – Better product

ii. The message – Better margins

C. The Professional Installed Market

Page 3: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Markets – End users Corporate

Meeting Rooms Boardrooms Training Rooms

Page 4: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Applications

Government Courts Emergency Operation Centers Military

Page 5: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Applications

Education Distant Learn

Medical OR suites

Page 6: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Client Types

Resellers and influencer for Professional Products You already have existing dealers

AV Integrators System Designers and Engineers

Pro Sound Contractors System Designers and Engineers

How do I find them? Infocomm NSCA BICSI Internet

Other key Influencer Independent AV Consultants

AV consultants Acoustic Consultants Electrical Engineering Firms Multi-Discipline Engineering Firms

End Users New construction – Dodge Report Expansion Architects

Page 7: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Professional Products

Converge 560/590

Page 8: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Competitive pricing analysis: Converge 560/590 vs. Polycom Vortex 2241/2280

ClearOne Converge 560

Polycom Vortex EF2241

ClearOne Converge 590

Polycom Vortex EF2280

Converge MSRP including controller $3099 $3499

Polycom MSRP without controller $3995 $4615

Converge price advantage $896 less $1116 less

Add-ons necessary to build Vortex up to equivalent Converge functionality

Vortex Ethernet interface $375 $375

Vortex telephone interface (needed for 2280)$995

10W amplifier to power speakers (needed for 2280) $50

Controller (basic Polycom VTX-1000) $1299 $1299

Total comparative system prices $3099 $5669 $3499 $7334

Converge price advantage $2570 less $3835 less

Page 9: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Professional Products

XAP/PSR1212

XAP 800: The most popular high-end audio conferencing system

in the industry

XAP TH2: Complements XAP 800 with telephone interface capabilities

XAP 400: Combines the power of XAP 800 with built-in telephone interface and 10 Watt amplifier

XAP NET: Advanced control interface for access from a remote location

PSR1212: Power and performance for local room audio

Page 10: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Professional Products

Coming this Fall - The Converge Pro

Page 11: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Industry Leader and Innovator

+ The industry's first product to use Distributed Audio Echo Cancellation in an audio conferencing system.

+ The industry's first conference phone to provide wireless conferencing.

+ The industry's first product to bridge the wide price/performance gap that existed between plug-and-play tabletop conferencing phones and professionally-installed audio conferencing systems.

+ As a market leader, we are focused on developing technologies that drive adoption of conferencing products across a diverse customer base, improving ease of use across all products and maximizing the convergence of voice, data, and video to enrich the audio experience for users of conferencing products

Page 12: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

The message

Performance - The following features and benefits are unique and help differentiate us and provide customers with much better features, benefits and performance.

Advanced Digital Automatic mixing that prevents false activation of microphones. This provides greater clarity by:

Reducing pickup of noiseReducing pickup of reverberationReducing Echo

More Processing power – Better sound quality and can be used in more sophisticated applications.

All features and function are always availableMore Echo Cancellation ReferencesMore Expansion Bus channels with low latency

Fixed architecture for rapid setup and configuration

Page 13: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Support - Field Sales Engineers – Seven Regions

Training – Regionally – We bring it to you.

- Comments from Customers

- “Out of the last 50 manufacturers who have visited and attempted to impart wisdom, the ClearOne training was among the top one or two.”

In Office Training – We bring it to you. Consultant Training– Lunch and Learn Product Training – On line www.clearone.com/training

Technical Support

- Comments from Customers"Your technical support is the model that everyone should use."—Henry Hovses, Sander and Associates

- "I keep using your products because you are always there and always help."—Greg Albert, Duocom Canada RSMs – Seven Regions

Page 14: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Awards

+ ClearOne's dedication to product innovation has been recognized through numerous industry awards touting the superior performance, functionality, ease of use and reliability of our products.

+ Product Line Strategy AwardFrost & Sullivan — 2006

Page 15: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

Installed Audio Systems with Conferencing

The ability to show superiority required

RAV

Converge 560/590

Polycom Vortex

ClearOne XAP – Converge Pro

BIAMP Audia

Price Sensitivity between:ClearonePolycomBiamp

Price Sensitivity between:ClearoneBiamp

ClearOneSpace

Requires explanation of ClearOne’sSuperiority

Page 16: Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning

ClearOne Audio

Thank you