BIG DATA:A PROSPECTING GUIDE TO FINDING WHERE THE VALUE LIES

AND AVOIDING FOOL’S GOLD

Mark Brown

Data and Technology Director

Starcom MediaVest

WE ARE ALWAYS ON

The value in ‘Big’ data is

not derived from the

quantity, but the quality of

information it contains.

5

GOLDEN RULES

#1 Don’t try and boil the ocean

#2 Create a solid data foundation

#3 Being focused is critical

#4 Apply analytics 101

#5 Put data at the centre; test, measure and iterate

DATA

AT THE

CENTRE

ANY

QUESTIONS

?