starbucks photo insights
DESCRIPTION
Social Media is changing how we understand consumers. Ditto offers a new approach to customer intelligence, surfacing competitive intelligence, product use and cultural trends.TRANSCRIPT
![Page 1: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/1.jpg)
Photo Insights
Susan Munter
SVP, Insights and Branding
Ditto Labs
![Page 2: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/2.jpg)
15 million/day
750 million photos are shared on social
networks every day.
350 million/day
50 million/day
80 million/day
![Page 3: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/3.jpg)
Online conversations now happen through
photos.
![Page 4: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/4.jpg)
Conversations among peers are the marketing
people trust most.
![Page 5: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/5.jpg)
Photos capture people’s lives and passion.
They also capture your brand.
![Page 6: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/6.jpg)
85% of photos with logos are currently missed, along
with the insights into customer behavior.
![Page 7: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/7.jpg)
Brand advocates are missed because most
don’t follow brands.
2%
2%
11%
34%
15%
5%
% OF FANS POSTING PICTURES WHO FOLLOW BRAND
![Page 8: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/8.jpg)
But with Ditto, you can find them
![Page 9: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/9.jpg)
Ditto is a new way to find and understand
customers using image recognition technology.
![Page 10: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/10.jpg)
The Technology
Logo-Detection Engine
Industrial strength
Designed by MIT-trained image recognition engineers
Decades in the making
7 proprietary technologies
Twitter, Instagram, Tumblr
![Page 11: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/11.jpg)
Ditto has two primary offerings
Extract real-time insights into
how consumers interact with
your brand in the wild
Grow your customer base by
finding & engaging with your
most influential fans.
Customer Intelligence Customer Cultivation
![Page 12: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/12.jpg)
Ditto’s lens for photo behavior
![Page 13: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/13.jpg)
Routine
Ritual
Return
Reverence
Re-entry
Ditto’s lens for photo behavior
![Page 14: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/14.jpg)
Ditto’s lens for photo behavior
Pretty much sums up my college experience.
Routine ReverenceRitual
Crew-this is how you start the weekend right.
Return
Greatest mom ever Got these when the restaurant closed. Gottakeep em somehow.
![Page 15: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/15.jpg)
Reverence as Seen in Enhancement
Product Photo
Ditto’s lens for photo behavior
![Page 16: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/16.jpg)
Food Clothes TattoosNails
Ditto’s lens for photo behavior
Cultural Re-entry, today
![Page 17: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/17.jpg)
Starbucks Insights
![Page 18: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/18.jpg)
Starbucks Photo Data (loaded 4/6/13)
Volume
Total Users: 226,145
Total Photos: 205,164
Share Rate: 1.10
![Page 19: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/19.jpg)
Starbucks Photo Data
Volume by Competitor
![Page 20: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/20.jpg)
Starbucks Photo Data
98% Twitter
2% Instagram
Channel
![Page 21: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/21.jpg)
Routine
Ritual
Return
Reverence
Re-entry
Ditto lens for photo behavior
You are here
![Page 22: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/22.jpg)
The Selfers
![Page 23: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/23.jpg)
Chocolate Kathryn, Chocolate Kelsey. That us!
![Page 24: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/24.jpg)
LOL.So me.
![Page 25: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/25.jpg)
If ever I have kids, this is so happening.
![Page 26: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/26.jpg)
How to catch a white girl.
![Page 27: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/27.jpg)
Cause i caCultural appropriation. Fuck them. That’s all I’m say.
![Page 28: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/28.jpg)
I think I found my prom dress.
![Page 29: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/29.jpg)
Photo Insights: Identity
Cause i canLook what my friend did. She’s the best.
![Page 30: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/30.jpg)
I’m so tired but I feel so good.
Recommendations
Justice is the public version of love.
---Cornel West
![Page 31: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/31.jpg)
I’m so tired but I feel so good.
Nudity
Alcohol
Treats
Music
Activity
![Page 32: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/32.jpg)
Now what?
![Page 33: Starbucks Photo Insights](https://reader034.vdocuments.us/reader034/viewer/2022042516/5598953c1a28ab44428b456c/html5/thumbnails/33.jpg)
Putting insights to work
Customer Intelligence
Personify customers for positioning, campaigns &
content creation
Inform innovation pipeline
Analyze the competition and aspirational brands
Customer Cultivation
Directly engage based on photo conversation
Directly engage based on level of influence
Identify affinities for partnerships & ad targeting
Protect your brand image against offensive
posts
Applications