star-observer-media-kit-2016 (1)
TRANSCRIPT
Star Observer | Fast Facts
2 | Setting the gay agenda since 1979
Setting the gay and lesbian agenda
since 1979
National Australian focus
Affluent and influential monthly
audience of 250,000
Quality and unique content: current
affairs, opinion, analysis, travel, arts
and lifestyle
Not-for-profit, community owned
media organisation
Strategic media partner for events
and organisations nationwide
The news and opinions the gay
and lesbian community trusts.
Website starobserver.com.au
eNewsletter
Social Media |
Magazine
Australia’s most trusted gay and lesbian news, in-
depth articles, interviews, lifestyle content.
Monthly Full Colour + Digital eBook
LUXE Magazine
Lifestyle + prestige content for Star
Observer’s high income audience
segment
High Quality Full Colour + Digital eBook
Event Guides
Mardi Gras, Midsumma, Film Festivals
and major events.
“
Unique Content | In-Depth Journalism
3 | Setting the gay agenda since 1979
National and World News
Opinion and Analysis
Closet Case
LGBTI History
In-Depth Special Features
Community Hero
International Human Rights
Arts
Entertainment
Health
Community
Career
Business
Law
Travel
Property
Fitness
Fashion
Design
Fiction
Regular Sections
AUSTRALIA’S PRIMARY SOURCE
OF IN-DEPTH LGBTI JOURNALISM
Equality Diversity Inclusion
LG BTI Role Models C ommunity
Healthy Living Lifestyle
Core Editorial Themes
The journal of record for the
Australian LGBTI Community
Editorial is consumed in depth and
commands focused attention.
Audience | Affluent and Influential
4 | Setting the gay agenda since 1979
Inner City
ProfessionalsOn the Go Big Spenders
25 to 34 years old 35 to 44 years old 45 to 54 years old
32% earn $78k+
38% are single
77% rent
50% planning to buy property
within 12 months
51% 4 or more short holidays
each year
49% earn $78k+
78% in a relationship
35% own home
43% planning to buy property
within 12 months
43% 4 or more short holidays
each year
47% earn $78k+
67% in a relationship
56% own home
43% planning to buy property
within 12 months
41% 4 or more short holidays
each year
Highly socially active
Digital natives
Successful professionals
Digital natives
Financially secure
High discretionary spend
Diversity Dividends | Loyal Consumers
5 | Setting the gay agenda since 1979
97% Feel welcome at an advertiser’s store
87% More likely to support companies that support the LGBTI Community
89% More likely to visit an advertiser’s website
Over 45% of ALL consumers under 34 years old say they're more likely to do
repeat business with an LGBTI-friendly company.
Of them, more than 54% also say they'd choose an equality-focused brand over a
competitor**.
DIVERSITY: DOES IT HELP OR HURT YOUR BOTTOMLINE?
11% Experienced discrimination or poor customer service they attribute to being LGBTI within last 6 months*
* Star Observer Audience Survey October 2014 **Google Consumer Survey from August of 2014
Brand Safe | Quality consumers, quality brands
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Leverage our Partnerships | The heart of Australia’s LGBTI Community
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Editorial Integration | Native Advertising
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Native Advertising Add-Ons
Editorial Integration | Editorial Sponsorship
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Print Advertising | Specifications and Rates
Artwork Specification
eBook
Digital Advertising | Specifications and Rates
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Artwork Specification
eNewsletterWebsite
Publications | Key Dates and Deadlines 2016
12 | Setting the gay agenda since 1979
Publication Special Features Editorial Deadline Artwork Deadline Publication Date
* Date to be confirmed
Website Social MediaeNewsletter