star cement: a study by fps
TRANSCRIPT
Star Cement Star Cement has it’s own website - starcement.co.in
Does not lead to any of it’s Social Media platforms.
Star Cement - Facebook
• The page has a little above 3.5k ‘Likes’ • Post frequency is low – 1 post in 2 to 3 days, sometimes with longer gaps.
• Each post receives 13-14 ‘Likes’ on an average. • Each post has none to 1 ‘share’ on an average.
Star Cement Post Type:
•Star Cement has day-specific posts, other than their regular scheduled posts
of their product. •These are not necessarily linked to the
kind of product they are offering. Only some are in sync, for example, the
Mother’s Day post.
It is projected to be the second largest by 2015, with 330-370 million users
Star Cement - Twitter
• The handle @star_cement has just 1 follower. • They have made only 4 tweets.
• Star Cement has no activity on LinkedIn • They have a little over 950 followers
• Linked to their official website, but has no other links 25 million
rural
Star Cement - Summary
• They are mainly active and up-to-date on Facebook. • They have negligible presence on Twitter and LinkedIn
• They have absolutely no presence on Google Plus •