stappaerts yves - near field communication
DESCRIPTION
Presentation i gave about near field communication at KHM / Lessius. The paper that goes with it can be found here: http://yves.eightroad.comThe paper itself was written in dutch.TRANSCRIPT
NEAR FIELD COMMUNICATION
Stappaerts Yves
Marketing Communication
Introduction
What is Near-Field Communication?RFIDNFCBluetooth
Functions of NFC Usage of NFC
What is Near-Field Communication?
Wireless communication method Small distance
10-20 cm Similar technologies
RFIDBluetooth
RFID vs NFC
Radio Frequence Identification RFID Tags
Product dataAs resistorWritableReadable
Usage of RFID
Alarm systems in malls Product detection in shopping cart Batch card
Near-Field Communication Same principle as RFID Two-way communication
Especially targeted to mobile devices.
Bluetooth vs NFC
Both are wireless technologies over a short distance.
Functions of NFC
Peer to Peer Read function Card emulator
Card Emulation
Smart CardBatch cardBank card...
Usage of NFC
Usage of NFC
Since 2007 in Japan and South KoreaNFC as mobile wallet
○ 20 million users after the first year
NFC in Belgium
Experiments of BelgacomPingPing
○ Delhaize store○ Coca-Cola Test Machines○ Accor Services Test systems
in restaurants
NFC in Belgium
New meal voucher at the end of 2010As smart cardIBBT examines the opportunity of NFC
Thank you for your attention