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STAPEL SCALE

Presented By:Bhanu Prakash GuptaSwati Verma

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SCALING TECHNIQUE

COMPARATIVE NONCOMPARATIVE

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NON COMPARATIVE SCALE

ITEMIZED SCALE

LIKED SCALE

SEMANTIC

DIFFERENTIAL SCALE

CONTINOUS RATING

SCALE

STAPELSCALE

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INTRODUCTION:

Jan Stapel developed it and it is presented vertically with an adjective in the middle and five data points above and five data points below.

It is a slight modification of semantic differential scale.

It is a unipolar rating scale with 10 categories numbered from –5 to + 5, without a neutral point (zero). Ratings may range from + 3 to -3, or + 5 to -5,  very accurate to very inaccurate.

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The data obtained by using a staple scale can be analyzed in the same way as semantic differential data.

It is used when it becomes difficult to find bipolar adjectives that match the investigative question.

One of the types of attitude measurement scales

 

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For e.g., the respondents may be asked to rate their job using staple scales as follows:

                                               +3 +3 +3 +2 +2 +2 +1 +1 +1 Challenging            suits my

skill                  satisfactory -3 -3 -3 -2 -2 -2 -1 -1 -1     

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PROCESS:

The higher the positive score the better the adjective describes the object. The larger the plus number you choose. The more accurately you think the number describes your choice.

The less accurate the description, the larger the negative number chosen. If select a minus number, you think your choice is not describe accurately.

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ADVANTAGES Easy to construct The Stapel scale is markedly easier to

administer, especially over the telephone.

DISADVANTAGES Confusing and difficult to apply

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