stanford university stanford benefits web site & stanford chooser charles lee, manager health...
TRANSCRIPT
Stanford University
Stanford Benefits
Web Site & Stanford Chooser
Charles Lee, Manager Health & Welfare
PBGH
February 27, 2008
Page 2
What We Had
Web property remnant that spanned fundamentally different benefit delivery models
Too many topics
Too much information
Ambiguous global navigation
Cumbersome brand name – “BenefitSU”
Page 3
What We Had
“Help, I’ve clicked and can’t get out!” Some information was nine layers deep
Conflicting information
Unreliable links
Most common material required logon to secure area
Information belonging in summary plan descriptions or certificates was displayed on the site
Page 4
What We Needed
Comprehensive, accurate information that’s easy to findCommon information outside the logon areaBetter access to decision making tools
Better use of the secure area
Easier way to promote programs and eventsWellness program, annual open enrollmentBenefit seminars and plan features
Easier brand – “Stanford Benefits”
Page 5
Page 6
Page 7
How It Works
Most frequent topics accessed from home page
Monthly benefit feature
Rotating “factoids”
High level content on web pages
Detailed information in Adobe PDF or links to other locations
Easier access to decision making tools Comparison charts
Educated Chooser
Page 8
How It Works
Searchable resource library Search by document name or category
“Packaged” searches for new hires, maternity, and retirement
Access to secure area from every page
Easier access to benefits group, carriers, and other resources
Page 9
User Engagement
Launch tied to important subsidy program and open enrollment
Heavy promotion of the site in announcement material
Required use of the site during open enrollment
Stanford Benefits News service Subscription “service”
Optional use
Page 10
Looking Forward
Web site acceptance
By the community
Within the department
Still learning what works well; what works less well
Tailoring the site to meet different needs
Reaching those without computer access