stanford marketing 7 08
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creative commons
Jennifer Yip, Operations Manager
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©Copyright
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Copyright?• Law designed to govern creative and expressive works
• We like copyright!
• It encourages creation
• It promotes dissemination
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Copyright?• Applies automatically upon fixation of a creative work to
tangible form
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Copyright?• Grants copyright owner a bundle of exclusive rights
Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute
You must ASK permission to do any of these things
with someone’s work
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Problem? Digital vs Analog
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Creative Commonscopyright licenses
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Wanna Work Together?
See the video at our website!
http://support.creativecommons.org/videos/#wwt
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About Creative Commons
• Non-profit started in December 2002
• Dedicated to promoting reasonable copyright
• Makes available standard licenses and tools that enable
creators to make their works available on more flexible terms
• Enables “some rights reserved” copyright, rather than
default law of “all rights reserved”
• Adds to “the Commons” (more freely available content)
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Attribution
Non-Commercial No Derivative Works
Share Alike
LicensingStep 1: Choose Conditions
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LicensingStep 2: Receive a License
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LicensingMark your website
http://creativecommons.org
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LicensingMark your creative works
http://wiki.creativecommons.org/Marking
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“I think Creative Commons is a huge thing and I
attribute a lot of my success to it,” Krug said.
“Since the beginning I!ve given all my photos
away on the Internet and they!ve been used by
other bloggers and people all along the way
and it!s gotten my name out there. So without
going to photography school, and just
networking with other photographers, and
giving my stuff away with attribution, I!ve got my
name out there, I!ve got a lot of incoming links
to my website…I didn!t realize that I could make
money on photography by giving away as much
as I could, that I could build up a portfolio and
reputation so I could get paid work.”
Photo by Sarah Pullmanhttp://www.flickr.com/photos/sarahfelicity/262038520/
Quote by Kris Krug from Mark Glaser!s MediaShift blog posting:http://www.pbs.org/mediashift/2006/10/digging_deepercreative_commons.html
Kris Krug’s site: http://www.kriskrug.com/
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• http://ccmixter.org
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SearchLicensing
ccInternational
Science
CommonsccLearn
Projects
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Some Rights ReservedExcept where noted, the contents of this presentation are licensed to the public under the
Creative Commons Attribution license. The terms of this license are available at
http://creativecommons.org/licenses/by/3.0/.
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Supplemental Slides
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Creative Commons International
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Ported to 46
Jurisdictions
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9 Jurisdictions
In Development
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Fair UseDetermining Factors:
1. the purpose and character of the use, including whether such use is of a
commercial nature or is for nonprofit educational purposes;
2. the nature of the copyrighted work;
3. the amount and substantiality of the portion used in relation to the copyrighted
work as a whole; and
4. the effect of the use upon the potential market for or value of the copyrighted
work.
(from: http://en.wikipedia.org/wiki/Fair_use)
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Public DomainThe public domain is a range of abstract materials – commonly referred to as
intellectual property – which are not owned or controlled by anyone. The term
indicates that these materials are therefore "public property", and available for
anyone to use for any purpose.
(from http://en.wikipedia.org/wiki/Public_domain)
CC0 is a protocol that enables people to WAIVE to the fullest extent possible under
applicable copyright law all rights they have and associate with a work so it has no
(or minimal) copyright or neighboring rights restrictions attached to it.
http://wiki.creativecommons.org/CC0