standing out to get in the door (jen dalton)

35
Stand Out to Get In BrandMirror #standoutgetin

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Join BrandMirror's Jen Dalton as she shares key insights to help you clearly define your value and separate you from your peers. If you do not define your own brand, then others will define your brand for you. Companies like to work with people that have a great reputation and a great promise of value. Be credible in your space - discover, design, and differentiate yourself. Make it easy for someone to find you and want to do work with you. Selling yourself is challenging, this session will help you learn how to stand out, how to present yourself and present your work. The majority of the session will focus on: How to assess your current brand (in person and digitally) Understanding what your strategy is and where you want to be with your brand How to monitor and manage your brand moving forward for impact.

TRANSCRIPT

Page 1: Standing Out to Get in the Door (Jen Dalton)

Stand Out to Get InBrandMirror

#standoutgetin @BrandMirror

Page 2: Standing Out to Get in the Door (Jen Dalton)

“Do you stand out?”

#standoutgetin @BrandMirror

Page 3: Standing Out to Get in the Door (Jen Dalton)

Key Insights to Standing Out

#standoutgetin @BrandMirror

Page 4: Standing Out to Get in the Door (Jen Dalton)

What is a brand?

VOLVOAPPLE

NIKE#standoutgetin @BrandMirror

Page 5: Standing Out to Get in the Door (Jen Dalton)

What is a personal brand?

Richard Branso

n OprahBono

#standoutgetin @BrandMirror

Page 6: Standing Out to Get in the Door (Jen Dalton)

“We are CEOs of our own companies: Me,

Inc.”-Tom Peters

Why do I need to stand out?

#standoutgetin @BrandMirror

Page 7: Standing Out to Get in the Door (Jen Dalton)

“If you do not define your brand, others

will define your brand for you.”

#standoutgetin @BrandMirror

Page 8: Standing Out to Get in the Door (Jen Dalton)

Discover

Design

Differentiate

#standoutgetin @BrandMirror

Page 9: Standing Out to Get in the Door (Jen Dalton)

WHERE ARE

YOU?

WHERE ARE YOU GOING?

#standoutgetin @BrandMirror

Page 10: Standing Out to Get in the Door (Jen Dalton)

#1 Look in the “Mirror”

Offline“In Person”

Online“Digital Brand”

YOURBRAND

#standoutgetin @BrandMirror

Page 11: Standing Out to Get in the Door (Jen Dalton)

State Of You Assessment

1 2 3

Score Yourself Total The Points

Assess Your Brand

#standoutgetin @BrandMirror

Page 12: Standing Out to Get in the Door (Jen Dalton)

How are you showing up?

Structured

Creative

Strategic

Architect

Conductor

YOU AUDIENCE

Structured

Insight

Communication

Direct

Team player

#standoutgetin @BrandMirror

Page 13: Standing Out to Get in the Door (Jen Dalton)

Do a Digital Inventory

#standoutgetin @BrandMirror

Page 14: Standing Out to Get in the Door (Jen Dalton)

#2 Define Your Brand DNA

Professional & Fun

Approachable

Gutsy

Strategy

Structured

Impact

#standoutgetin @BrandMirror

Page 15: Standing Out to Get in the Door (Jen Dalton)

#3 Be Consistent

fashionscollective.comwww.thefwa.com#standoutgetin @BrandMirror

Page 16: Standing Out to Get in the Door (Jen Dalton)

Perception IS Reality

#standoutgetin @BrandMirror

Page 17: Standing Out to Get in the Door (Jen Dalton)

Discover

Design

Differentiate

#standoutgetin @BrandMirror

Page 18: Standing Out to Get in the Door (Jen Dalton)

“Life is not about finding yourself. Life is

about creating yourself.”

-George Bernard Shaw

#standoutgetin @BrandMirror

Page 19: Standing Out to Get in the Door (Jen Dalton)

#4 Make Your Signature Storyboard

#standoutgetin @BrandMirror

Page 20: Standing Out to Get in the Door (Jen Dalton)

Coach

Entrepreneur

Unique Promise of Value

Gutsy leader committed to enabling others to live their passion and deliver

on their unique promise of value through structured ways to move the needle

on their brand and their impact.

Front Line People

Manager (Operation

s)

Product Managem

ent

Chief of Staff

#5 Define Your Promise

#standoutgetin @BrandMirror

Page 21: Standing Out to Get in the Door (Jen Dalton)

Put Your Story Online

#standoutgetin @BrandMirror

Page 22: Standing Out to Get in the Door (Jen Dalton)

Show Evidence of Your Brand

#standoutgetin @BrandMirror

Page 23: Standing Out to Get in the Door (Jen Dalton)

Discover

Design

Differentiate

#standoutgetin @BrandMirror

Page 24: Standing Out to Get in the Door (Jen Dalton)

#6 Stand Out to Get In

Your Unique Promise of Value

Audience

Competitors

Create Opportunities

#standoutgetin @BrandMirror

Page 25: Standing Out to Get in the Door (Jen Dalton)

4 Key Elements to Your Digital Brand

Authenticity Relevance

Visibility Share-ability

YOU

3. Are the right people seeing you?

1. What should you

talk about?

2. Does it matter?

4. Will people care &

share?

#standoutgetin @BrandMirror

Page 26: Standing Out to Get in the Door (Jen Dalton)

Who is out there now?

#standoutgetin @BrandMirror

Page 27: Standing Out to Get in the Door (Jen Dalton)

Who needs to see what you create?

#standoutgetin @BrandMirror

Page 28: Standing Out to Get in the Door (Jen Dalton)

Out of Sight, Out of Mind

#standoutgetin @BrandMirror

Page 29: Standing Out to Get in the Door (Jen Dalton)

#7 Create Value, Create Opportunities

#standoutgetin @BrandMirror

Page 30: Standing Out to Get in the Door (Jen Dalton)

#8 Timing is Everything

Q3 2014 Q4 2014 Q1 2015 Q2 2015

LEADS

CLIENTS

TEAM

INTERNAL

EXTERNAL

Visibility Calendar

#standoutgetin @BrandMirror

Page 31: Standing Out to Get in the Door (Jen Dalton)

#9 Make It Easy to Share & Re-purpose

Tweet

LinkedIn

Groups

Blog

Facebook

Company Blog

Company

Tweet

Email

#standoutgetin @BrandMirror

Page 32: Standing Out to Get in the Door (Jen Dalton)

#10 Give, Give, Get

#standoutgetin @BrandMirror

Page 33: Standing Out to Get in the Door (Jen Dalton)

Ways to Monitor and Listen

Google / AlertsLinkedIn

Brandyourself.comSprout Social Competitor

KLOUTYOU

#standoutgetin @BrandMirror

Page 34: Standing Out to Get in the Door (Jen Dalton)

3 Things to Do Right Now

1 2 3

#standoutgetin @BrandMirror

Page 35: Standing Out to Get in the Door (Jen Dalton)

First 3 to EmailFree Consultation

Jen [email protected]

#standoutgetin @BrandMirror