8/12/2019 Standard Brands vs Private Labels

http://slidepdf.com/reader/full/standard-brands-vs-private-labels 1/2

  1. FUTURE OF CONSUMER DURABLES PERTAINING TO STANDARD BRAND AND OWNBRANDS OF RETAILORS1

  To study the reasons behind growth of retailers own brand i.e. private labels 2 To study the future ofconsumer durable of standard and retailer’s brand.  To study the market share of Standard andowned brands of retailor. 2. RESEARCH OBJECTIVES

  Sampling frame taken for Consumer Durables- -Retail outlets in Thane. 3 Sampling frame is a setof units from which a sample is drawn. 3. RESEARCH PLAN SAMPLING FRAME

  Convenient sampling for Customers. 4 For this project we have selected 4 retail outlets out of 10outlets on Ghodbandar road in Thane.  Each sample in population has equal chance of gettingselecting in the sample.  Random Sampling for Retail outlets. 4. SAMPLING STRATEGY

  For this project the sample size is 100(customers) Reason- Sufficient data can be obtained throughquestionnaire being answered by Salesman and Consumer. 55. SAMPLE SIZE

  The market share of consumer durable pertaining to standard brands and private labels. 6 

Historical data used to determine consumer’s preferences and

 To determine past consumer’sattitude towards standard branded and Private labeled consumer durables.  Historical ResearchTechnique 6. RESEARCH TECHNIQUE

  Questionnaire1.What is your monthly disposable income? A. Below 25000 B. Between 25000-50000 C. Above 500002.What do you shop and how often? A. Electronics B. Apparels. C. FMCG D.Groceries3. What type of Consumer durables you prefer? A. Standard Branded B. Private Labels4.Are you brand conscious?A. Yes B. No C. At times 75.If no, have you tried Private label product(Store’s In house products)?A. Yes B. No7. RESEARCH TOOL

  8. CONTINUED…6. In case if you were to try store in-house brand which productcategory you wouldprefer?A. Furniture B. Home Appliances C. Mobile Phones D. Apparels7. Your preference towardsthe brands available should be-? A. Excellent quality B. Value for money C. Prestigious D. Excellent

Image8.Which among the below factors help induce trial for an In-house brand? A. Price discount B.Add-ons at the same price C. Promotions 8

  9. FUTURE OF CONSUMER DURABLES 9

  10. INDUSTRY CLASSIFICATIONS WHITE GOODS BROWN GOODS CONSUMER APPLIANCESRefrigerators Mixers Mobile phones Air Conditioners Microwave oven Television Washing MachinesIrons Mp3 players Speaker and audio Electric fans DVD players equipment Cooking range CDplayers Chimneys Blue ray players 10

  11. PROFILE OF CONSUMER DURABLEPLAYERS(STANDARD BRANDS) IN INDIACompanyProductsVideocon Refrigerator, Washing machines, TV, AC, microwaveGodrej Refrigerator,ACWhirlpool Refrigerator, washing machinesPanasonic Television, ACVoltas AC, washing

machinesSamsung Television, mobile phones, laptop, ACLG Television, mobile phones, laptop,ACSony Television, mobile phones, music systemsBlues tar ACNokia Mobile phonesElectroluxVacuum cleaner, refrigerator. 11

  LG to invest $292 million by 2012. 12 Samsung to invest $94 million.  Panasonic to invest $208million by 2014  Indian consumer durable market expected to be of $12.5 billion  Indian consumeris likely to spend more on both utility and luxury consumer durables.  Worth Rs.350 billion (as ofMarch 2012) 12. CONSUMER DURABLE MARKET IN INDIA

8/12/2019 Standard Brands vs Private Labels

http://slidepdf.com/reader/full/standard-brands-vs-private-labels 2/2

  Increased liberalization and favorable FDI environment 13 Accessibility to Credits Increaseddisposable income13. FACTORS THAT WILL DRIVE GROWTH

  Importance of private labels. 14 Also called as store brands, Store in-house brands. Owned byretailers.14. PRIVATE LABEL CONSUMER DURABLES

  Create and schedule own marketing plans. 15 Greater freedom with pricing strategy.  Offersomething unique  Higher margin than the branded product. 15. WHY PRIVATE LABELS?

  Future Group(Big Bazaar)- Sensei Reliance Digital- “Reconnect” Croma- Ac, toaster, microwaveoven, TVs, laptops, Pen drives etc. Videocon- Next, Hyundai Bharti retails- Home trends, Kidsconnection16. PRIVATE LABELS IN INDIA & Koryo 16

  Attractive locations 17 Distribution and service network Product technology Market positioning andbranding17. FUTURE DEPEND UPON -