stand-out website & branding packages by laura patricelli · 2020. 4. 19. · major in graphic...

Stand-Out Website & Branding Packages by Laura Patricelli

WWW.DESIGNMASTERMIND.COM

Are You Ready to ROCK THE WEB?

I’m Laura – your graphic designer, website developer, photo editor, illustrator, copyeditor and all-around creative director.

I help entrepreneurs & small businesses like you stand out online. I design & develop websites that position you as an expert and ultimately sell FOR you.

No matter how good you are at marketing, if your branding & website don’t position you as an expert and show off your uniqueness, then people won’t see your value.

Whether you’ve been struggling with DIY site builders and Canva templates, or are looking to upgrade your website & brand, I have a project for (almost!) every budget.

I’ve spent over 10 years working with successful entrepreneurs

and small businesses in many different industries. I take pride in my work and get so much joy from seeing my clients succeed.

Now, it’s your turn…

http://www.designmastermind.com



What you need will depend on where you’re at in your business…

Level 1: Early stage businesses & entrepreneurs

• Making less than $5k/month in income from the business - under $60k a year in income

• Initial business costs, such as buying inventory, a sales coach or group program is your biggest expense so far

• No VA or team (yet!)

• Still testing your audience / market

Level 2: Mid-level businesses & entrepreneurs

• 1-5 years in business OR on your second (or third) business

• Earning $60k - $150k annual income

• Advertising, events, and consulting are your major expenses

• You have a VA and are actively outsourcing creating work

• You know your target market and ideal client very well

• You’re READY for your first “serious” website and logo

• You’re looking for a website and brand design that will take you to the next level of growth and attract high end clients




Level 3: High-level businesses & entrepreneurs

• 5+ years in business, runs multiple businesses and/or e-commerce

• Earning over $150k annual income

• Team members, advertising, and travel are major expenses

• Have full time team members

• Established thought leaders and/or business entrepreneurs

— Suggested Projects — Click the links below to jump straight to the project

Level 1 Projects:

• Complete Brand Development

• Kickstart 1-Page Website

• Hourly Design Retainer

Levels 2 and 3 Projects:

• Signature Brand & Website Package

• Mastermind Sales Funnel

• Membership / Course Delivery Website

• Hourly Design Retainer



design-mastermind.comWWW.DESIGNMASTERMIND.COM

COMPLETE BRAND DEVELOPMENT Together we’ll explore your brand voice and design stunning,

long-lasting visual elements for your business

2 x $750 Installments • 4-6 week timeline

Professional logo design

- Several variations to choose from - easily upload to your template theme or shopping cart and create brand consistency right away

Custom social media graphics templates created in Canva

- Promote a professional, recognizable brand right from the get-go!

Complete branding guidelines

-Color palette, font selection, and brand cheat sheet to share with your entire team

Design Dive training call (1 x 90 minutes)

- Gain confidence and learn new skills, wherever you are in your business!

- Together we’ll go over:

1. Pressing questions you have about design & marketing

2. How to use your new logo and guidelines to form a compelling, consistent brand strategy

3. Applications or DIY design programs you’d like to explore and get hands-on training for (such as Canva, Wordpress, SquareSpace, LeadPages, or ClickFunnels)

4. Areas of improvement for your current business model

http://www.design-mastermind.com





FEATURED BRANDING & LOGO PROJECTS






KICKSTART WEBSITE & BRANDING Perfect for new businesses that need to get online ASAP

3 x $1,500 Installments • 8 week timeline

Complete brand development package

- Includes logo options, color palette, font pairings

- Also includes custom social media templates created in Canva

Promotional landing page to build your mailing list

- Freebie / webinar / newsletter signup page (plus thank you page)

- Will act as a holding page while your website is under construction

1-page website built with the Divi theme on Wordpress

- Includes full mockup in Photoshop before we bring it online

- Our main goals will be: 1) Create a clear message, identify your ideal client, and showcase your unique personality. 2) Get people to sign up to your newsletter, book a call, or make a purchase.

Copyediting & content strategy using sales psychology

- I’ll help organize and edit your content to improve the visitor’s experience and develop a flow that encourages a specific action from your potential clients (book a call, buy a product, etc.)

Weekly creative & business coaching sessions

- During our weekly calls, we’ll discuss problems you’re having in your business, go over feedback, and review any questions. I’ll use these sessions to help you write your own website copy and establish a core strategy for your online presence.

2 weeks of post-project support

-Includes a 60m recorded training session for both you and your VA






FEATURED PROJECT: FINAL STRAW FITNESS






SIGNATURE WEBSITE & BRANDING For entrepreneurs and small business owners, this package has it all.

4 x $2,000 Installments • 12 week timeline

Complete brand development package


- Also includes custom social media templates created in Canva

Promotional landing page to build your mailing list

- Freebie / webinar / newsletter signup page (plus thank you page)

- Will act as a holding page while your website is under construction

8-page custom website build

- Custom layouts and banners for each page (up to 8 pages)

- Blog styling with unique post & archive templates

- Gorgeous content graphics & illustrations

Copyediting & content strategy using sales psychology

- I’ll help organize and edit your content to improve the visitor’s experience and develop a flow that encourages a specific action from your potential clients (book a call, buy a product, etc.)


- During our weekly calls, we’ll discuss problems you’re having in your business, go over feedback, and review any questions. I’ll use these sessions to help you write your own copy and establish a core strategy to help grow your online presence.


-Includes a 60m recorded training session for both you and your VA






FEATURED PROJECT: NEW FRONTIER COFFEE






MASTERMIND SALES PAGE Investments from $2,500 (varies by page length & desired platform)

Complete brand development for product or program


Freebie / webinar landing page with ‘thank you’ page

- Simple landing page to register interest or sign up to webinar

Complete sales page design & build

- Unique graphics & section layouts for your entire page

- Built in Kajabi, OptimizePress, Divi, or similar page builder

Social media promotional graphics pack

Copyediting & content support using sales psychology

- I’ll help organize & edit your content with the goals of educating visitors, improving their overall experience, and enticing them to BUY


- During our weekly calls, we’ll discuss problems you’re having in your business, go over feedback, and review any questions. I’ll use these sessions to help you write your own copy and establish a core strategy to help grow your online presence.


-Includes a 60m recorded training session for you and your VA






FEATURED PROJECT: FROM PURPOSE TO PROFIT SALES FUNNEL






MEMBERSHIP / COURSE WEBSITE Investments from $1,500 (varies by length & complexity of course)

Freebie / webinar landing page with ‘thank you’ page

- Simple landing page to register interest or sign up to webinar

Membership site built in Kajabi, OptimizePress, Divi, or similar page builder

- Membership site setup + tech support

- Custom graphics for each module or course section

- Custom layouts & CSS styling for a unique learning experience

PDF resource template with up to 6 custom module covers

- Reuse the Pages / inDesign template for the rest of your modules!

- Save money and assign content styling to your VA


- Includes a 60m recorded training session for you and your VA






FEATURED PROJECTS: LUISA ZHOU MEMBERSHIP PROGRAMS






HOURLY DESIGN PACKAGES $175/hour | 10 hours for $1,500 | 20 hours for $2,500

Whether we’ve worked together on a website already, or you’re new to my services, I’d be honored to be a part of your team and act as a high-level designer / strategist to help move your business forward.

This is an extremely important decision for you, since the skill (or lack of skill) that a creative professional brings to your team can really make or break your business - let alone your next product launch!

That’s why my goals for working with you are:

1. Maintain clear, effective communication throughout every project.

2. Challenge myself to grow and expand my skillset with every task.

3. ONLY produce design work that passes my extremely high standards(I won’t settle for less!)

So let’s get started, shall we? Below is a list of many (but not all!) tasks that I can perform as your on-call designer / creative director…

Marketing services:

- Facebook promotional images, templates built in Canva or Photoshop which you and your VA can tweak yourself later on

- New landing pages designed in ClickFunnels, Instapage, and LeadPages

- Moving graphics and short video editing for social media ads (created with iMovie or Adobe Animate)

- Amazon section designs & graphics for Enhanced Content enabled pages






- Infographics & illustrations for use in marketing materials

- PDF resource design & beautification. I create interactive PDF resources using Pages for Mac, Adobe inDesign, and Adobe Acrobat Pro.

- Keynote / PowerPoint templates for presentations & events

Branding services:

- Logo design for new products or programs

- Top-level creative direction for new projects, or general brand guidance and support

- Content editing and SEO support. Not my primary specialty, but something you can ask of me in the context of a broader creative project.

- Sales page design, or top-to-bottom overhauls on any existing sales pages (please note that long-form sales page designs, which normally take 10-20 hours to complete, must be quoted separately)

- Photo editing & retouching (professionally trained in university - double major in graphic design & photography)

Website design & development services

- Upgraded design & custom CSS for existing sales pages created in Instapage, ClickFunnels, Wordpress, Squarespace, and/or Kajabi

- Checkout & landing page design in Kajabi (larger sales page projects may need a separate quote so it doesn’t take over your entire retainer!)

- Site-wide tweaks and general improvements using custom CSS (full redesign must be a separate project)






- Wordpress maintenance and regular updates to plugins and themes (I do this every time I log in)

- Custom widgets / media players created using CSS and jQuery

- Basic hosting & domain support (I can troubleshoot any issues and communicate with your hosting provider if necessary)

- General updates and content curation throughout your existing website

I have technical experience in the following platforms:

- Hosting & domain services from HostGator, WP Engine, GoDaddy, and pretty much every cPanel-enabled hosting you can think of.

- Wordpress CMS: Divi, OptimizePress, Genesis, Beaver Builder, custom-built themes, etc. (this is usually where I build my websites)

- SquareSpace custom themes

- Wix custom themes

- Subscription page builder platforms, such as LeadPages, ClickFunnels, and InstaPage

- Kajabi eCommerce

- Shopify eCommerce






COMPLETE PRICE LIST WEBSITE PACKAGES

Kickstart 1-Page Website with Branding $4,500

Signature Full Website with Branding $8,000

Full Length Sales Page From $2,500

Membership / Course Site From $1,500

WEBSITE ADD-ONS

Business cards + $250

Expanded Brand Identity & Marketing Style Guide + $400

eCommerce Shop Setup + $1,000

Additional sales pages + From $1,000

Slide deck template + $250

PROMOTIONAL DESIGN

Logo + Brand Development $1,500

Short Opt In Landing page From $600

PDF resource / ebook From $400

ONGOING DESIGN WORK

10-hour retainer$1,500

20-hour retainer$2,500

Hourly rate for design work$175/hour

COACHING & CONSULTING

Design Dive 90m custom coaching & tech training call $250

Monthly creative coaching & business support calls $500/month, 3 calls/month






WHY CHOOSE DESIGN MASTERMIND?

Well now! I can think of a few reasons…

1) Jack of All Trades, Master of Web Design

When you work with Design Mastermind, you’re working with me - Laura Patricelli. Yes, I’m a one-woman, full-service design studio, ready to handle your business’s graphic design, website development, and creative direction.

But I’m not just that. I’m also your go-to photo editor, illustrator, SEO strategist, copyeditor, and technical specialist. For the few things I don’t do, I have a support network that I can refer you to at any time, to help grow your team and expand your brand’s influence online.

2) Sales & Marketing Experience

I have a unique skillset that combines website design with the sales & marketing expertise needed to sell online and build huge mailing lists. I’ve worked with entrepreneurs who have built MASSIVE 7-figure online empires, so I know exactly what a website needs to convert visitors to paying clients.

3) I Encourage Stress-Free Communication

I want your brand to be the best reflection of you, and In order to do that, I’m prepared to receive lots of feedback. Especially in the beginning.

Your project is an opportunity for me to PUSH the boundaries of my skill set, and I encourage my clients to speak their mind without hesitation during our weekly Zoom meetings.

After all - your success is my success.






BOOK YOUR FREE CONSULTATION

Now let’s create YOUR Online Empire! Brand coaching, logos, websites & sales pages by Laura Patricelli

Leave your WEBSITE SHAME in the dust and upgrade your entireweb presence with a designer you can TRUST! You don’t just want a website, you want a

trusted advisor who can learn your style, work some magic, and turn your vision

into a profitable online empire.

My passion is creating jaw-dropping, eye-catching websites and sales pages

that perfectly reflect each of my clients’ unique style & perspective.

Whaddya say? Ready to dive in?





https://designmastermind.com/hello

https://designmastermind.com/hello

stand-out website & branding packages by laura patricelli · 2020. 4. 19. · major in graphic...

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