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Stakeholder Relations Training

Stakeholder

What is Stakeholder…?

A general term for someone who has an interest or

concern in an organization or its work.

Stakeholders can include donors, employees, board

members, clients, volunteers, and the public

http://nonprofit.about.com/od/donorrelations/ss/Donor-Retention-How-To-Keep-Donors-Coming-Back-After-The-First-Gift.htm

http://nonprofit.about.com/od/nonprofitmanagement/a/10-Ways-To-Embrace-The-21st-Century-Nonprofit-Workforce.htm

http://nonprofit.about.com/od/nonprofitboards/a/boardhub.htm

http://nonprofit.about.com/od/volunteers/tp/whatvolunteerswant.htm

Stakeholder Relations

What is Stakeholder Relations…?

Exploring personal and business-based relationships

as well as insights regarding how organizations and

stakeholders can affect each other.

Internal & External Stakeholders

Internal Stakeholders External Stakeholders

Organisation

Board Members Employees

Strategic Partners Volunteers

Customers Government

The Public

Suppliers Media

Competitors

Stakeholder Analysis

Stakeholder Analysis Tool

1. List all of your stakeholders.

2. Then, consider them in terms of their importance to

you and their interest to you.

3. Plot them out on the Importance/interest matrix

4. Then complete the stakeholder expectations chart

Stakeholder Importance/Interest Matrix

PROTECT

This group will require special initiative to protect

their interests

GOOD RELATION

A close and good working relationship must be established with this

group

LOW PRIORITY

May have some involvement, but relatively

in lower priority

MONITOR

This group may be silence of risks, and will require careful monitoring and

management

rta

nce

InterestLow

High

6 Tips for Strengthening Stakeholder Relations

1. Assess The Strength Of The Relationship

2. Build Stakeholders Trust In The Organisation

3. Pay Attention And Respond To What Stakeholders

Say And Do.

4. Demonstrate Commitment To Stakeholders

5. Satisfy Stakeholders

6. Move Beyond And Exchange Relationship To

A Communal Relationship

ASK Education Services

Room (808-B), Yuzana Tower , Shwegonedine

Junction, Bahan Tsp, Yangon.

Ph: (+959) 3185 666, 3028 2313

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