Stakeholder Analysis

Reporter:

Cris S. Baluscang MDM Student

Prof. Jo B. Bitonio DM 214 Strategic Planning

Stakeholder

Any person or organization, who can be positively or negatively impacted by, or cause an impact on the actions of a company, government, or organization.

-are people, groups, or institutions which are likely to be

affected by a proposed intervention or programs

/projects (either negatively or positively) or activities that can

affect the outcome of the intervention.

Who are the Stakeholders?

Stakeholder Analysis

What is it?

- a technique you can use to identify and assess the importance of key people, groups of people, or institutions that may significantly influence the success of your activity or project.

Who uses it?

- members of your quality improvement team.

Why use it? Use a stakeholder analysis to: • identify people, groups, and institutions that

will influence your initiative (either positively or negatively)

• anticipate the kind of influence, positive or negative, these groups will have on your initiative

• identify local institutions and processes upon which to build and

• develop strategies to get the most effective support possible for your initiative and reduce any obstacles to successful implementation of your program.

Stakeholder analysis can be undertaken throughout all stages of the project cycle, but it definitely should be undertaken at the outset of a project or programme.

When to use it?

Stakeholder “Essentials”

Identify Analyze Engage Manage

Provided as handout

Stakeholders Include: • Local Government Units (LGUs)

• Political parties

• Technology/Service providers

• Suppliers

• Buyers

• Affected groups

• Interested groups

Kinds of Stakeholders

1. Primary or direct - those who, because of power, authority, responsibilities or claims over the resources, are central to the initiative at hand. 2. Secondary or indirect - those with an indirect interest in the outcome.

3. Opposition stakeholders

- those who have the capacity to affect outcomes adversely through the resources and influence they command.

- It is crucial to engage them in open

dialogue.

4. Marginalized stakeholders

- such as women, indigenous peoples, and other impoverished or disenfranchised groups.

5. Key stakeholders

- have significant influence upon or importance within an organization.

Interest

-measures to what degree they are likely to be affected by the research project or policy change, and what degree of interest or concern they have in or about it.

Power

- measures the influence they have over the project or policy, and to what degree they can help achieve, or block, the desired change

Key analyses

Attitude

• Supportive

• Indifferent

• Opposed

Interested or not interested?

• Approachability?

• Flexibility?

• Ability to ‘block” if remaining opposed?

Influence

• Decision-maker • Policy – maker • Access ‘gate-keeper’ Supportive or

opposed? • Accessibility? • Open-mindedness • Willingness to use

influence to change outcome (+ or - )

Stakeholder Analysis

Process in Stakeholder Analysis:

•BENEFICIARIES •VULNERABLE GROUPS •SUPPORTERS/ OPPOSITORS •RELATIONSHIPS

•EXPECTATIONS •BENEFITS •RESOURCES •CONFLICTING •INTERESTS

•POWER/STATUS •ORGANIZATION •CONTROL OF RESOURCES •PERSONAL CONNECTIONS •POWER RELATIONS

PLAN OF THEIR INVOLVEMENT: •INTERST, IMPORTANCE •EFFORT NEEDED •PARTICIPATION IN VARIUOS PROJECT CYCLE

IDENTIFY KEY STAKEHOLDERS

ASSESS INFLUENCE

PARTICIPATION STRATEGY

ASSESS IMPACT ON THE PROJECT

Stakeholder Analysis

STAKEHOLDERS

(GROUPS, AGENCY, INDIVIDUALS,ETC)

INTEREST AT STAKE

(RELATIVE TO THE MOVEMENT, ORGN)

EFFECTS TO (ORGN)

(+ 0 - )

IMPORTANCE OF THE

STAKEHOLDER

DEGREE OF INFLUENCE

OF THE STAKEHOLDER

IMPORTANCE AND DEGREE OF INFLUENCE ARE MEASURED AS :

U – UNKNOWN; 1- LITTLE OR NO INFLUENCE/IMPORTANCE; 2- SOME IMPORTANCE/INFLUENCE; 3 – MODERATE IMPORTANCE/INFLUENCE; 4 – VERY IMPORTANT/SIGNIFICANT INFLUENCE; AND 5 – CRITICAL PLAYER/VERY INFLUENTIAL

WORKSHOP 3

Thank You!!!