stake your claim maps
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Stake Your ClaimListing your business on:Google PlacesBing MapquestDave OstdiekUNL Panhandle Research and Extension [email protected]: UNL Extension Panhandle
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Why list your business on search engines?
• WWW traffic is driven by search engines.• “As a small business owner a local SEO (search
engine optimization) strategy is perhaps one of the most effective online marketing techniques available to drive brand awareness, increase footfall and improve sales.” (James Debono, socialmediatoday.com, blogging on 8-31-2012)
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World-Wide Webworks both ways:
It brings the whole world to customers
Also brings customers to you, a local business
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How? LOCAL searches
• “Consumers are purchasing more online, however there is still a large portion of the market place that likes to deal with individuals and businesses that are local to them. That’s why nearly 40% of searches, according to Google, have a local modifier included to help narrow down the options and provide only solutions close to the area they are currently in or intend to be in.” (James Debono, socialmediatoday.com, blogging on 8-31-2012)
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Local Search Ranking Factors:
• Physical address in city or town search• Correct business category classifications• Proximity of address to center of town• Domain name and website authority• Structured citations – off site (testimonials,
reviews on other sites)
(Chris Mather, cmather.com blog, 6-25-12)
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Getting started:
• Adding listing is free; you can also buy services such as locally targeted advertising (AdWords)
• Google recommends using Chrome, Firefox or Safari browser.
• Google account required (or use AdWords login and password)
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Adding a listing for local business:
• Submit your information• Verify your listing by phone or postcard• Wait for your listing to appear on Google
(takes up to two weeks)
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One way to start:Search for your business
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Click on “more info”
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Click to claim your listing and manage the
information.
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Log into Google account
(you don’t need a gmail address, but if you get one that’s
accessible to several of your employees, it makes
administration easier)
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No listing? Go to Google Places(google.com/places)
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Google Support says start here:
www.google.com/places/
Choose this option;then search for your
business
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If this is you, click
here.
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Address,phone,email,web site,description,business category,etc.
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Other information you can add:PhotosVideos
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When you click finish, be ready to
answer phone right away!
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After you click finish, here’s your dashboard:Choose email, notification preferences
EnterPINhere
Additional services you can buy
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To return later, www.google.com/places
Click on “Get started now” to log in
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Google Places Dashboard:
Update and edit information; tips
on improving listings, too
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Google Places Dashboard:
Recent activity:Impressions: The number of times
business listing appeared as a result on a Google.com search or
Google Maps search.Actions: The number of times
people interacted with the listing; (for example, clicked through to the
business' website or requested driving directions)
Where your visitors and search queries
come from
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Google Places Dashboard:
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Creating offers to appeal to mobile customers.• Free trial, then paid• How it works• Template gallery• FAQs
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Google Places is transitioning toGoogle + for Business:
www.google.com/+/business/
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More information:
• Google and Your Business blog: (by Google and Google + staff)
• http://googleandyourbusiness.blogspot.com/• Other blogs:– Searchengineland.com– Social Media Examiner: http://
www.socialmediaexaminer.com/– comScore:http://blog.comscore.com/
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Bing
• Search for your business at Bing Local.
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Your city here
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Click here to add or change
your listing
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Get started now!(Windows ID required)
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• You need a Microsoft Account. • If you don’t have one, you can create one.
(You can use your existing email address; no need to create a Hotmail account.)
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Basic info: address, phone, website, logo,
photo, category, business
description, etc.
Tips:• Plan your presence in
advance (category, description, etc.)
• Be consistent with other listings (Google, Mapquest)
• Have logos, photos ready (downsized for web)
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• Check map location
• Add more detail
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Mobil and QR code options
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The shift to mobile web:• “It would appear … that maps on mobile devices have become
a much greater necessity. In the past six months alone, according to comScore Mobile Metrix, the number of smartphone visitors to Maps websites and apps has jumped 24% to 92 million unique visitors – a monthly penetration of 83% among smartphone users. When you consider that more than 50% of all new handset purchases are smartphones (source: comScore MobiLens), there is still plenty of room for this market to continue its rapid expansion.” (Eli Goodman, blogging on 10-15-12 on comScore.com)
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Preview …
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Bing verifies your entrywith PIN that is mailed to you.
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When you get the postcard in about a
week, enter PIN here.
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MapQuest
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Close, but not us (This is the
County Extension Office)
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Similar to Google and Bing.By now, you’ll be glad if you’ve given this some thought, and saved some of it where you can cut and paste.
Reminder: Be consistent.
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Mapquest’s incentive to get you to buy a premium listing
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Once you’ve staked your claim:Sign in at listings.mapquest.com
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Mapquest dashboard:
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Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraska-Lincoln cooperating with the Counties and the U.S. Department of Agriculture. University of Nebraska-Lincoln Extension educational programs abide with the non-discrimination policies of the University of Nebraska-Lincoln and the United States Department of Agriculture.
Dave [email protected]
Panhandle Research and Extension Center
Know how. Know now.