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Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie Collett Joanne Wong John Mark Josling

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Page 1: Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie

StagecraftAn exploration into online role identity-based

management.

U.C. Berkeley School of InformationAdvisor: Coye Cheshire

Final Project

Stephanie CollettJoanne Wong

John Mark Josling

Page 2: Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie

What is Identity?

"Distinct components of self... for each of the role positions in society that we occupy." - Hogg

Page 3: Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie

Theory

• Self-Presentation: Performer vs. Audience

• Identity Theory: A Self Divided by Roles

• Social Identity Theory: A Self Defined by Associations

Page 4: Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie

StoryMelissa Soladad

Page 5: Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie

StoryMelissa Soladad

DeweyDamselHermione4Ever

Mel-Mel

Page 6: Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie

Process

• 9 Structured Interviews

• Web-based Survey ( 151 Respondents )

• Comparative Analysis of Social Software Sites

• Interactive Prototype

Page 7: Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie

Prototype

Page 8: Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie

Prototype

Page 9: Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie

Prototype

Page 10: Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie

Thanks!

Please stop by after the presentations to try out our demo.

We hope to see you on Friday.


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