Meet the New Media Brand That’s All about Creating, Performing, and Recording Acoustic Music.

&STAGE STUDIO

Stringletter people do much, much more.

Lots of people play musical instruments.

They spend an average of $1,530 annually on music products.

On average they record at home 12 times a year.

Whether music is their livelihood, recreation or some of both, Stringletter musicians put their drive to create, perform, and record music ahead of just about everything they do.

&STAGE STUDIO

They are passionate, engaged, acquisitive musicians.

They own an average of 10 instruments.

They spend an average of $1,530 annually on music products.

They make an average of 15 music store visits per year.

They perform in all kinds of configurations.

56% perform solo, 11 times a year on average. 48% perform in a band, 40% in a duo, and 21% in an orchestra.

They perform in all

kinds of venues.

37% play restaurants, bars, and clubs, 11 times a year on average.

36% play places of worship, 32% play concert halls, and 30% play schools.

They record in all kinds of settings.

48% record themselves at home, 12 times a year on average.

21% play on someone else’s session, 6 times a year.

10% record in pro studios, and 6% engineer sessions for others.

They market their music in all kinds of media.

11% sell an average of 1,080 CDs each year.

10% sell an average of 1,683 downloads, and 7% sell an average of 2,282 streams.

12

3

45

8

9

10

6

7

&STAGE STUDIO

No wonder Stringletter musicians are intensely hands-on with gear.

Across 14 categories of music creation, recording, and performance products, an average of 54% of Stringletter musicians are actively using gear, researching gear, or planning new gear purchases.

Performance

Acoustic instrument amplifier 71%

Acoustic instrument pick-up 67%

Microphones for live performance 60%

Acoustic instrument pre-amp 57%

PA system for live music performance 54%

Acoustic instrument pedal 52%

Stage lighting gear 19%

Recording

Audio recording gear 57%

Recording and mastering software 51%

Microphones for studio recording 49%

Video recording gear 39%

Creation

Learning and studying software 72%

Music notation software 63%

Composing and songwriting software 49%

71% use an amplifier for their acoustic instrument and 54% use a PA system

&STAGE STUDIO

So who are these Stringletter musicians, anyway? They’re the passionate, engaged musicians, music educators and music students who get their information, inspiration, and instruction from Stringletter’s trusted media brands: Acoustic Guitar, Classical Guitar, Strings, and Ukulele.

Key Demographics

Average household income $96,456

Homeowner 68%

Bachelor’s degree or higher 53%

Male/female 80% / 20%

Age Distribution

under 30 8%

under 40 14%

under 50 27%

under 60 63%

under 70 97%

Audience Reach

Print 61,371

Web 307,652

E-news 238,183

Social 467,124

Total 1,074,330

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STRINGLETTER

&STAGE STUDIO

Introducing Stage & Studio and the people behind it.

Specifications & Distribution

Stage & Studio is a 16-page quarterly print publication. It is bound into every subscriber’s copy of Stringletter’s four magazine brands, Acoustic Guitar, Classical Guitar, Strings, and Ukulele and polybagged as a stand-alone premium with every copy distributed for retail sale. Every story in Stage & Studio is also posted on the website of each media brand, excerpted in its weekly e-newsletter, and highlighted on its social media pages.

Content

Stage & Studio is the acoustic musician’s guide to creating, performing, and recording music. Every story educates the reader about the hows, whys, and whats of being a complete musician. Here’s a sample of features from the inaugural issue:

• How to build a performance career around house concerts, plus five portable loudspeaker systems that work in a house-concert setting.

• Handheld digital flash recorders offer hi-def sound, affordability, and portability.

• Ear Trumpet Labs—the mic company of choice for a new generation of acoustic musicians.

2016 Distribution Calendar

This table shows the dates on which each issue of Stage & Studio will be delivered inside the four Stringletter magazine print brands.

*Includes bonus distribution at Summer NAMM

Marketing Opportunities

A full range of print and digital advertising and sponsored content opportunities are available through Stage & Studio. Ask your sales representative for details and a proposal.

Stage & Studio Summer 2016 Fall 2016*

Acoustic Guitar 4/5/16 7/5/16

Strings 4/12/16 7/12/16

Ukulele 4/19/16 7/19/16

Classical Guitar 5/17/16 8/16/16

&STAGE STUDIO

Meet the New Media Brand That’s All about Creating, Performing, and Recording Acoustic Music.

&STAGE STUDIO

Contact us.Learn more about Stage & Studio and opportunities to bring your brands and products to its passionate, engaged, acquisitive audience of acoustic musicians.

Cindi Kazarian

Sales DirectorCindi.Kazarian@stringletter.com (510) 215-0025

Greg Cahill

Editorial DirectorGreg.Cahill@stringletter.com(510) 215-0021

Stringletter builds, engages, and serves musical communities.

Through our media brands, Acoustic Guitar, Classical Guitar, Strings, and Ukulele, we deliver the stories, news, and service musicians want. Our research delivers the intelligence marketers need. And our custom solutions help achieve superior sales results and marketing ROI for hundreds of businesses and nonprofi ts. Established in 1986, Stringletter is a family-owned, next-generation business headquartered in Point Richmond, California.

Data Sources

Audience data provided here was derived from two separate online studies, both conducted by Stringletter. Demographic data was gathered in September 2014: A total of 1,890 members of the Acoustic Guitar, Strings, and Ukulele audiences responded to survey invitations sent by e-news, web, and social posting. No incentive was provided. All other data was gathered in April 2015 in a separate study: A total of 887 members of the Acoustic Guitar, Classical Guitar, Strings, and Ukulele audiences responded to survey invitations sent by enews and web and social posting. Respondents were offered the chance to win one of ten $25 Amazon Gift Cards. Complete tabulations of both surveys are available upon request.

Ref Sanchez

Sales ManagerRef.Sanchez@stringletter.com (510) 215-0037

Greg Sutton

Sales ManagerGreg.Sutton@stringletter.com (510) 215-0028

Amy-lynn Fischer

Sales ManagerAmy-lynn.Fischer@stringletter.com (510) 215-0016

STRINGLETTER

&STAGE STUDIO