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S T A G E T O S C A L E B L U E P R I N T

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S T A G E T O S C A L E B L U E P R I N T

I believe that stages are the best tool to spread your message and grow your business.

Are you ready to start winning stages?

We’ve dedicated the last 15 years perfecting this system to get people just like you on stages. The Stage To Scale Blueprint is the exact process we’ve used to create millions in revenue for our students in every industry and niche.

Now it’s your turn to experience the power and impact that stages can make on your business! Dive into this blueprint and explore where you can start leveraging your unique strengths to get stages, and get clear on where you can improve.

Let’s go...

Pete Vargas,Founder - Advance Your Reach

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S T A G E T O S C A L E B L U E P R I N T

The most powerful marketing tool in your business is your Signature Talk. A great Signature Talk captures your story, delivers great teaching content and sets you up to offer your product.

Craft yourSignature Talk

Deliver an AmazingPresentation

Maximizeyour Offer

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S T A G E T O S C A L E B L U E P R I N T

Craft yourSignature Talk

ClarityWho do you serve?

What problem do you solve?Heart

Head

Hands

Heart

Bringing it all together

All great signature talks have clarity on who the message is for and follow The Story Braid Framework:

The Heart – A personal and relatable story that gives a “why”behind what you do.

The Head – The main body of your presentation where you give actionable advice to solve the problem you’re discussing.

The Hands – A call to action encouraging your listeners to go out and face this problem.

The Heart – An emotional close that ties your talk together and resolves the experience you create.

Craft your Signature Talk

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S T A G E T O S C A L E B L U E P R I N T

There’s more to a great presentation than the words you say. These are some of the ways we work with our clients to make sure their presentation is a hit! (Book a strategy call with us if you have questions about any of these strategies!)

Deliver an Amazing Presentation

Deliver an Amazing

Presentation

Room Size

Settingyourself Up for Success

PresentationMagic

PhysicalPositioning

MaximizingQ&A

Pace - Framed by Silence

3 Positions

Give One Answer...Move on

Sound & Lights

Volume

Sit with a Purpose

Do not ask for satisfaction

Center Aisle

Position on Stage

Podium &Table Separation

Take Text Questions

Elevation & Separation

Movement - Stand Still

Projection Location

No Question Responses

Preceeding Session

Story Couplet

Stand & Deliver

Assess Question Relevance

Teach the Right Amount

Repeated Stems

Repeat the Question

Know how to end

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S T A G E T O S C A L E B L U E P R I N T

Maximizeyour Offer

Results-based Title

Price Juxtaposition

Reduce Risk

Urgency

Think past the sale

Your talk can be much more valuable than just your speaking honorarium if you maximize your offer. This is a careful balance to strike when making an offer from the stage.

Maximize your Offer

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S T A G E T O S C A L E B L U E P R I N T

How to position yourself as a great speaker

Knowing what meeting planners want from speakers

Understanding which stages will get results for you

Knowing how to find those stages

Creating great outreach to win those stages

Mind ofMeeting Planner

Positioning

Find

Win

Know

Now that you have a great talk, it’s time to get on stages. Getting onstages requires you master the following:

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S T A G E T O S C A L E B L U E P R I N T

Meeting planners are anyone with direct or indirect control over the stage. These are the people you must connect with to start winningstages. Here are a few job titles that are common for meeting planners.

Mind of the Meeting Planner

Mind of the Meeting Planner

What is a MeetingPlanner

Anyone with direct or indirect influence of the stage

Titles/Names

CEO

Executive Director

President/President Elect

Director of Programming

Event Planner/Producer

Director of Professional Development

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S T A G E T O S C A L E B L U E P R I N T

You don’t need to be “famous” to win stages, but you do need toposition yourself as an authority and expert. These are a few of theassets you should create to have an excellent position in the marketplace. Remember you don’t need all of these to start winning stages, and you should start building “The Big 3” first.

Positioning

Positioning

Speaker Website

Checklist

The Big 3

Speaker Bio

Free gift

Speaking Topics that Solve a Problem

Speaker Evaluations “The Secret Weapon”

Powerful Quotes from the Speaker (sound bytes)

One solid piece of “content”

Video

Written Testimonials

Booking Assistant

Social Proof

One Page “Internal Sales Sheet”

Speaker Box

Speaker Kit

List of References

Book

Why Me VideoPromo Video

Speaker Kit

Champions Video

Why Me Video

Problem Solving Video

Website

Social Proof Video

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S T A G E T O S C A L E B L U E P R I N T

To know which stages will work for you, you need to understand thebusiness model of speaking and the different types of stages that are available (and which ones work best for you and your offer). Once you know your model, you can start targeting both online and offline stages to spread your message.

Knowing what Stages will work for you

Know

3 Arenas

National Model

Business Model of Speaking

Mediums

Paid to Speak

Online

Offline

Webinars

Keynote (Associations)

Speak to Sell

Trainings

Breakouts (Associations)

Free Stages

Summits

Keynotes (Seminars)

Sponsored

Podcasts

Breakouts (Seminars)

Your Own Events

Online Medias

Offline Media

Blogs & Vlogs

Local Stages

Membership Sites/Courses

Mastermind/Small Group

Social Media Livestreams

End User

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S T A G E T O S C A L E B L U E P R I N T

Knowing what Stages will work for you

Find

Gold Mining Equation The Number of Stages you want to Be Onx Your Stage Win Rate

= The Number Of Stages You Need to Research

Your Ideal Customer Where They Gather

Past CustomersMeeting Planners Who’ve Seen You SpeakCommon Connections with Meeting Planners

Dream Stage

Champions

Cold Research

We call research “gold mining” because it’s really where the value is. The better you can research stages, the more successful you’ll be as a speaker. It’s important to focus on your “dream stages,” where most of the people in the audience will be your ideal customers. You can find these with cold research, but don’t forget to also ask people who know you, and who have worked with you or seen you speak (aka Champions), if they know any stages you should be on!

Finding your dream stages

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S T A G E T O S C A L E B L U E P R I N T

At Advance Your Reach we use “The Unstoppable Stage Campaign” to win stages for ourselves, and teach it to our students. The key to good outreach is to reach out to meeting planners in as many mediums as pos-sible. Don’t just try to reach out with email - use the phone, direct mail, social media and video to make contact!

Win

Win

Unstoppable Stage Campaign

Direct Mail

Social Media

Email

5 Mediums

Custom Campaign

Video

Phone

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S T A G E T O S C A L E B L U E P R I N T

Collect

Create

Convert

To truly thrive with stages, you need to create an offer that scales past the stage. Once you have a scaling offer, you need a way to collect leads and automatically convert them into customers.

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S T A G E T O S C A L E B L U E P R I N T

We work with our students to create scaling offers in 1 (or several) of 8areas. When creating your offer, it’s best to understand the ProductScaling Pyramid, which goes from “Do-it-yourself” to “Done-for-you.”

Create

$

Done For You

Do It Yourself

Done With You

Product Scaling Pyramid

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S T A G E T O S C A L E B L U E P R I N T

Create

Power of SVI

Product Scaling Pyramid

Scaling Revenue Model

Speaking

Fundraising

Sponsorship

Consulting/Training

Products (Physical & Digital)

Services

Seminars

Coaching/Masterminds

Create

Number of people in the audience Opt In Rate Conversion rate x Offer price

= Stage Value Index

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S T A G E T O S C A L E B L U E P R I N T

When speaking from the stage, you want to be able to collect leads even if you can’t sell directly. This is best done by giving a gift. There are many different types of lead magnets or gifts, and your talk must be set up well so this does not come off as “pushy” from the stage.

Collect

Collect

3 Types of Opt-InContact Cards

Create Great Content

Onsite Strategy Sessions

Text Opt-In

Mention your free gift in your talk

Booth/Exhibiting

Web Opt-In

3 Types of Opt-In

Strategy Calls

Art of Lead Collecting

Post-Talk Maximization

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S T A G E T O S C A L E B L U E P R I N T

Convert

10-Day Value Sequence + CTA

On-site setup

Internal Form

Book a call with meeting planner

Internal Booking Workflow

Meeting Planner Workflow

Collect contact cards

5-Day Challenge + CTA

Make sure contact cards are placed

Internal Prep Meeting

Send Meeting Planner pre-event gift

Enter cards into an external form to get the campaign kicked off Schedule Strategy calls @ your booth (if you have one)

Sponsored

Kill it on stage : )

Packing List

Your Own Events

Mention free gift from stage 2 times

Process orders on-site

Pre-Game

Game Time

Post-Game

The conversion process starts before you ever get on the stage. You need to make sure you’re prepared before you speak, give a great presentation that builds desire while you’re on the stage and have powerful content to follow up with your new leads after you’re done speaking.

Convert