hello. and welcome.

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who we are

Tiffany MooreProject Manager

Eric ForsethCopywriter

Grant SpanierGraphic Designer

Kim ReedGraphic Designer

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where we started

We discussed where the greatest opportunities lie for the EPIC team to help the Saint Paul Almanac. We found out

the bones of the Storymobile needed a body and a face.

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creative brief

Create a Manifesto and Mission Statement to guide the SPA

Create a vehicle wrap to enhance the Storymobile experience

Provide Storymobile strategy ideas to build awareness

Develop promotional assets

Give the Storymobile a social media presence

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manifesto & mission

We are the Saint Paul Almanac.We are community-focused.We provide opportunities for people.We fight to give voice to those unheard.We help you tell your stories.We educate and inform.We are creating history.We always work together.We always work with others.We have a vision.We move forward with a purpose.We are the present.We construct the future.We are the Saint Paul Almanac.

To inform and educate through storytelling while empowering people—young and old. We promote a platform for community leadership and involvement in the arts to support personal and professional growth.

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storymobile

An extension of the Saint Paul Almanac, the Storymobile will be taken throughout St. Paul—to various events this summer—to collect stories and create a living history of the people living here.

Once collected and approved for release (by the storyteller), the Saint Paul Almanac will submit the oral or written accounts to the St. Paul Public library where

they’ll be stored and live on for future generations to read and hear.

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SIDE A – FRONT/FULL WHITEBOARD

come sai

The whiteboard on the front of the Storymobile will be used to ask story-stimulating questions.

The right side features two iPads and keyboards for story entry.

The back features merchandise and an iPad filming station.

With a large television and an iPad for filming, the left side is a designated area for performance.

front

back

right

left

front

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SIDE B – STORY ENTRY

WELCOME SAIN

“People are hungry for stories. It’s part of our very being.” Studs Terkel

right

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SIDE C – BACK, CLOSED & OPEN

Thanks for helping create a living history.

AINT PAUL AINT PAUL

back

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SIDE D – PERFORMANCE, OPEN

comE SAINT PAUL

left

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storymobile promotion

The Storymobile’s summer promotion is The Summer Sound Off. It’s an anthem and it’s an invite. Through promotions, we’ll let people know that the Storymobile is coming to collect their story—giving an opportunity to sound off about the stories that matter to them.

We’ll be promoting the Summer Sound Off with posters, promotional items and on social media. In addition, we’ll deliver messages on sidewalks in and around the events we’ll be at this summer. We’ll:

create interest/intrigue, and

reveal the location and date so folks in the area know where to show up and sound off

SUMMER

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posters

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Two weeks prior to event One week prior to event

sidewalk chalk

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socialmedia

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storymobile swag

The following items can be sold or handed out for free at each Storymobile event this summer. The theme is consistent and each of the items is something that could be used, stuck, placed, or worn to keep the Storymobile experience and the message of the Summer Sound Off in sight and in mind on a daily basis.

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FANNY PACK

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TOTE BAG — FRONT & BACK

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thank you.