st. louis society of professional journalists college bootcamp
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Reporting in the digital age
@HollyEdgellSt. Louis Society of Professional JournalistsCollege Journalism Boot CampWebster University, 9/21/13
“After all, despite all the dire news about the state of the newspaper industry, we are in something of a golden age of journalism for news consumers. There’s no shortage of great journalism being done, and
there’s no shortage of people hungering for it.
-Arianna Huffington
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Another word about the digital age“The students of today actually are going to create the journalism and mass communication of tomorrow. You aren’t stuck in formats created a century ago. You get to build the new companies and the new products and the new standards of the digital age…. New tools create opportunities to make new rules.”
>>>> Eric Newton, senior adviser to the president at Knight Foundation
NEW TOOLS
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Random thoughts My motto > “Journalism is about people” My other motto > “Have a multimedia state of mind” So, what’s the story?
Purpose or mission Is there a news hook?
Cultivate curiosity Storytelling vs. reporting Tools
Techniques, tools, platforms
PEOPLE
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2 guys and a tweet
SHOW & TELL
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So What’s the Story? What are you trying to convey?
Information, humor, emotional impact 5 categories to consider
People Process Place Event Trends & Data
JUST START
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Don’t be fooled: It’s always about PEOPLE Who is affected, has been affected or
will be affected? Know your audience
Campus population v. wider community
HUMAN FACTOR
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Basic sources: human Most news organizations will want at
least two real live sources; i.e. people THREE is even better1. Central Compelling Character(s)
> victim, patient, stakeholder, profile subject, outraged individual
2. Perspective person; expert3. Observers, opinions
WHAT THE STAKE?
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So how do you find people? Web search Read about it Social media Go there
Site visits Person on the street
Ask somebody Look around you; who do you know?TIP: Ask SPJ! Find the local pro chapter
BE A SEEKER
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Basic sources: Information Other media Previous/archived stories Web sites
Government Business Institutions Advocates Blogs and social media
BE A RESEARCHER
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Getting interviews The media relations or PR person can be
your friend, or at least open the door Large corporations, businesses Government (all levels) Political organizations, parties Non-profits Institutions; e.g. campus, houses of worship
TIP: If there’s no designated media person, ask “Who deals with inquiries from the media?”
KNOW WHEN TO…
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Getting them to talk Start with a phone call Try email and social media
Should you email your questions? Go there
TIP > Keep a file/notes on source contact info. You may need to talk to someone again.
A FOOT IN THE DOOR
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When they won’t talk Don’t be shy about reporting when
officials or other sources won’t respond or won’t talk
Off the record or on background Anonymity > Ask why?TIP: Power of persuasion?“We really want your perspective.”“We’re going to run this story regardless, but we’d would prefer to include you rather than use a ‘no comment.’”TIP: Ask SPJ! Find the local pro chapter
PSYCHOLOGY
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Examples Duck in a truck Economy in a box Doing Business with the DNC The Swing State Story Nuns on the bus Sarah Palin in St. Charles Navigating the City Inside Haiti
BOOKMARK THESE
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Holly’s favorite tools & techniques
Curation Walgreens & Express Scripts Condi at the convention
Q&A interview Politics past & present
Storify Twitter for live events
NEW TOOLS
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Holly’s favorite source resources SheSource.org SPJ Journalists Toolbox
Expert Sources Diversity issues
Women in Media & News (WIMN) The POWER Sources Project
BOOKMARK THESE
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Twitter > @HollyEdgell [email protected] www.linkedin.com/in/hollyedgell https://www.facebook.com/holly.edgell http://www.slideshare.net/hollyedgell Blog > http://hollyedgell.wordpress.com
Let’s connect!
SOCIALIZING